Keyword Average Position

The Average Position Chart tracks where a website appears in search engine results over

time—revealing whether rankings are improving, declining, or holding steady.

Quick start

1. Select 30 Days and the target Search Group
2. Check the Google line first
3. Upward trend = improving rankings
4. Click AI Analysis for actionable fixes

Understanding the display

The chart uses a line graph where:

• Position 1 sits at the top because that's the best place to be—like leading a race. An upward trend means rankings are improving. A downward trend signals decline.
• Solid lines represent site performance
• Dotted lines show competitor performance (when tracked)
• Each colour represents a different search engine
• Small dots on the line indicate carried-forward data (no fresh check that day—previous position displayed)

Position benchmarks

What should I do next?

Average position determines where to focus effort:

Using the filters

Date range

Search group

A search group is a collection of tracked keywords, typically organised by website, location, or device type.

Example: "serp360.ai – UK – Desktop"

Select the relevant group—only keywords in that group appear in the chart.

Category

Keywords can be organised into categories (like "Product Pages" or "Blog Posts"). This filter focuses analysis on a specific group.

Competitor

Compare performance against tracked competitors:

• All Competitors: Combined competitor data
• Specific Competitor: Single rival focus

Interactive features

Hover over any point to see exact date, position, and search engine.

Click legend items to show or hide lines—useful for isolating specific engines or reducing clutter.

Export via the menu icon (⋮) to download as PNG, JPEG, or SVG.

AI Analysis

AI Analysis examines ranking data and competitor content to deliver specific, actionable recommendations.

Running an analysis

1. Set filters (date range, search group, category, competitor)
2. Click AI Analysis
3. Wait for processing (typically 10–30 seconds)
4. Review results below the chart

Taking too long? Switch to 7 Days or select a single category, then retry.

What the analysis delivers

Recommendations — The actionable output:

Priority levels:

Additional insights include:

• High-volume keywords (biggest traffic opportunities)
• Significant position changes (moved 5+ positions)
• Competitive gap keywords (where competitors rank higher)
• Non-ranking opportunities (untapped keywords worth targeting)

Adding recommendations to Kanban

1. Find the recommendation to action
2. Click + Add to Kanban
3. Select the project board
4. Task creates with all details pre-filled

Troubleshooting

No data found

The selected filters may be too restrictive, or tracking hasn't started for this period.

• Expand the date range
• Select "All Categories"
• Verify keywords exist in the search group

No competitor data

The competitor may not rank for tracked keywords currently.

• Try "All Competitors" instead of a specific one
• Verify competitor tracking is enabled

AI Analysis still works without competitor data—it focuses on content optimisation instead.

Flat line

Rankings haven't changed during this period. This is fine when rankings are strong. For poor rankings, check when data last updated.

AI Analysis timeout

Data volume may be too high.

• Switch to 7 Days
• Select a specific category
• Retry

FAQ

Can multiple competitors be compared at once?

Yes. Select "All Competitors" to see aggregated competitor data.

How often does ranking data update?

Rankings typically update daily. Exact timing depends on account configuration.

Why do different tools show different positions?

Tools check from different locations, times, and devices. Small differences are normal.

How does the AI select keywords to analyse?

SERP360 prioritises large position gaps, high search volumes, and significant recent changes. The analysis surfaces 8–10 strategic examples.

Getting help

1. Adjust filters—narrowing scope often helps
2. Contact support for specific data issues