Keyword Average Position

The Average Position Chart tracks where a website appears in search results over time — revealing whether rankings are improving, declining, or holding steady, and routing priority actions to the right tool.

Quick start

1. Select 30 Days and the target Search Group

2. Check the Google line first — an upward trend means improving rankings

3. Click anywhere on the chart to add an annotation marking an event (optional)

4. Click AI Analysis for a portfolio summary and priority actions

5. Click Add to Board on any action to add it to a project

Understanding the display

The chart uses a line graph where position 1 sits at the top because that's the best place to be — like leading a race. An upward trend means improving rankings. A downward trend signals decline.

• Solid lines: site performance

• Dotted lines: competitor performance (when tracked)

• Each colour: a different search engine

• Google shown by default: other engines are tracked but hidden — click the legend to reveal them

• Small dots on the line: carried-forward data — no fresh check occurred that day, so the previous position is displayed

• Red dashed vertical lines: annotations added to mark events on the chart

Position benchmarks

Position	Meaning
1–3	Top of results, excellent visibility
4–10	First page, good visibility
11–20	Second page, limited visibility
20+	Deep in results, rarely seen

What should I do next?

Average position determines where to focus effort:

Position	Action
1–3	Protect it. Avoid changes without a clear plan.
4–10	Best quick wins. Run AI Analysis and implement 1–3 updates.
11–20	Stronger content needed. Expect more work.
20+	Major improvements required. Focus on top keywords first.
Flat line + poor position	Check when data last updated, then prioritise highest-volume keywords.

Using the filters

Date range

Option	Best for
1 Day	Current status check
7 Days	Recent changes
30 Days	Trend analysis (default)
All Time	Long-term patterns

Search group

A search group is a collection of tracked keywords, typically organised by website, location, or device type. Select the relevant group — only keywords in that group appear in the chart.

Example: "website.com – UK – Desktop"

Competitor

Compare performance against tracked competitors. The competitor list updates automatically when a search group is selected.

• All Competitors: combined competitor data

• Specific Competitor: single rival focus

Interactive features

Hover over any point to see the exact date, position, and search engine.

Click legend items to show or hide individual lines. Google is shown by default; click any hidden engine in the legend to reveal it.

Export via the menu icon (⋮) to download the chart as PNG, JPEG, or SVG.

Annotations

Annotations mark events on the chart — a site migration, a content update, or an algorithm change — making it easier to spot what caused a ranking shift. Annotations are saved per search group and persist across sessions.

To add an annotation:

1. Click anywhere inside the chart area

2. The popover shows the date for that point — type a label

3. Press Enter or click Save

4. A red dashed vertical line appears on the chart with the label

To delete an annotation:

1. Click the annotation label on the chart

2. Confirm deletion in the prompt that appears

AI Analysis

AI Analysis examines the full keyword portfolio and surfaces up to five priority actions, each routed to the specific tool best placed to address it.

Running an analysis

1. Set filters (date range, search group, category, competitor)

2. Click AI Analysis

3. Wait for processing — typically 20–60 seconds

4. Review the Summary and Priority Actions below the chart

Taking too long? Switch to 7 Days or select a single category, then retry.

What the analysis delivers

Summary — a plain-language overview of the tracked keyword portfolio, covering:

• Trend direction and how many keywords improved, declined, or held steady

• Keywords that dropped from rankings or appeared for the first time

• Any unusual volatility, with supporting details called out

Priority Actions — up to five items requiring attention. Each action includes:

Field	Description
Keyword	The search term needing attention
Page URL	The ranking page (when available)
Next Step	Which tool to run
Current State	What is happening to this keyword's position
Recommended Change	The specific action to take in the suggested tool
Why it matters	Why this keyword has been flagged
Evidence	Supporting data: position band, search volume, and key signals
Based on Competitor	The top-ranking competitor (when relevant)

Next Step values

Next Step	When it appears
Keyword Analysis	URL switching detected, or high position volatility
Page Optimisation	Single ranking URL with a stable or declining position in the 4–20 range
Content Comparison	A competitor is present with a gap to close
Keyword Cannibalisation	Confirmed competing pages detected for this keyword
Action Board	A monitoring task — no further investigation required

Priority levels

Priority	Meaning
Immediate	Large position drops or high-volume unranked keywords
Near-term	Moderate gaps or volatile rankings
Can wait	Minor improvements or low-volume opportunities

Adding actions to Board

1. Find the action to address

2. Click + Add to Board

3. Select the project

4. The task creates with all details pre-filled

TIA chat

After analysis completes, TIA is available at the top of the results. Ask TIA to explain a finding, compare keywords, or clarify the recommended next step — TIA has full context from the current analysis.

Troubleshooting

No data found

The selected filters may be too restrictive, or tracking has not started for this period.

• Expand the date range

• Select "All Categories"

• Verify keywords exist in the search group

No competitor data

The competitor may not rank for tracked keywords currently.

• Try "All Competitors" instead of a specific one

• Verify competitor tracking is enabled

AI Analysis works without competitor data — it focuses on absolute improvements instead.

Flat line

Rankings have not changed during this period. This is normal when rankings are strong. For poor rankings, check when data last updated.

AI Analysis taking too long or timing out

Data volume may be too high.

• Switch to 7 Days

• Select a specific category

• Retry

Annotations not appearing

Annotations are saved per search group. Confirm the same search group is selected as when the annotation was added.

FAQ

Can multiple competitors be compared at once?

Yes. Select "All Competitors" to see aggregated competitor data.

How often does ranking data update?

Rankings update daily. Exact timing depends on account configuration.

Why do different tools show different positions?

Tools check from different locations, times, and devices. Small differences are normal.

How does the AI select which keywords to analyse?

The analysis examines the full keyword portfolio and surfaces up to five items with the strongest signals — large position drops, high volatility, URL switching, high-volume opportunities, and significant position changes.

Can I add annotations for dates in the past?

Yes. Click any point in the chart to add an annotation at that date, whether past or present.

What is "Add to Board"?

The Board is wheremore's project and task management tool. Adding an action creates a task with the keyword, page URL, and recommended next step pre-filled, ready to action.

What does TIA use to answer questions after an analysis?

TIA has full context from the most recent analysis — the portfolio summary, keyword signals, and priority actions — so answers are specific to the current results.

Getting help

1. Check analysis notes in AI responses — they explain any data limitations

2. Adjust filters — narrowing scope often improves results

3. Contact support for specific data issues