Link Management
Link Management tracks all internal and external links across your content—revealing linking patterns, identifying opportunities, and enabling AI-powered link suggestions to strengthen your site architecture.
Quick start
1. Select a Project, Cluster, and Page from the filters
2. Review existing links in the Internal and External tabs
3. Click Scan Content to extract links from the live page
4. Click Find Opportunities for AI-powered link suggestions
5. Add recommended links directly to your content plan
Understanding the display
The interface shows a page header with key statistics, followed by tabbed sections for different link types.
Page header
The header displays the selected page name, URL, and four statistics:
| Statistic | Description |
| Internal Inbound | Links from other pages on your site pointing to this page |
| Internal Outbound | Links from this page to other pages on your site |
| External Inbound | Links from external websites pointing to this page |
| External Outbound | Links from this page to external websites |
Link tabs
Three tabs organise link data:
| Tab | Contents |
| Internal Links | Inbound and outbound links within your site |
| External Links | Inbound (backlinks) and outbound links to external sites |
| Opportunities | AI-generated link suggestions for both directions |
Link table columns
| Column | Description |
| Source/Target Page | The page linking or being linked to |
| Anchor Text | The clickable text of the link |
| Type | Follow, Nofollow, Sponsored, or UGC |
| Sync | WordPress sync status (if connected) |
| Actions | Edit or delete the link |
Badges and indicators
| Badge | Meaning |
| ×2, ×3 | Duplicate link count—same URL linked multiple times |
| Broken | Link target returns an error |
| Linked | Opportunity already exists as a link |
| 75% match | AI confidence score for opportunity relevance |
What should I do next?
Link counts and patterns indicate different actions:
| Situation | Action |
| Low internal outbound (0–2) | Run Find Opportunities to discover linking targets |
| Low internal inbound (0–2) | Check Opportunities > Inbound for pages that should link here |
| High duplicates shown | Click Show Duplicates Only to review and consolidate |
| External outbound missing | Consider adding authoritative external references |
| Sync status: Failed | Click retry icon or check WordPress plugin connection |
| Many opportunities available | Prioritise high-confidence suggestions (70%+ match) |
Using the filters
Project
Select the project containing your content. Only clusters and pages within this project appear in subsequent filters.
Cluster
A cluster groups related topics (pillar content and supporting pages). Select a cluster to narrow the page list.
Page
Select the specific topic or subtopic to analyse. The interface loads all links associated with this page.
Table search
Type in the search box to filter visible links by page name, URL, or anchor text. Matching terms highlight in yellow.
Scanning content
The Scan Content button extracts all links from the live page.
How it works
6. Click Scan Content on the page header
7. SERP360 fetches and parses the page HTML
8. Links within main content are extracted (navigation and footer links are filtered out)
9. Results replace any previous scan data for this page
Each scan uses 1 credit. Results appear in the Internal and External tabs under Outbound sections.
Finding opportunities
The Find Opportunities button uses AI to suggest links in both directions.
Outbound opportunities
Pages this page should link to. The AI analyses your content and compares it against other pages in your project to find relevant linking targets.
Inbound opportunities
Pages that should link to this page. The AI identifies content elsewhere in your project that would benefit from linking to the current page.
Running an analysis
10. Navigate to the Opportunities tab
11. Click Find Opportunities
12. Wait for processing (typically 15–45 seconds)
13. Review suggestions in both Outbound and Inbound sections
Results show relevance scores. Suggestions below 20% are filtered out automatically.
Finding anchor text
For each opportunity, click Find Anchors to get AI-suggested anchor text phrases.
How anchor suggestions work
14. SERP360 fetches the source page content
15. AI identifies natural phrases that could become links
16. Each suggestion shows the anchor text and surrounding context
17. Click the + button to add the link with that anchor text
Existing links are excluded—the AI avoids suggesting text that already contains a link.
Managing links
Adding a link manually
18. Click + Add Link on the page header
19. Enter the target URL
20. Enter the anchor text
21. Select link type and follow type
22. Click Save Link
Editing a link
Click the three-dot menu on any link row and select Edit. Update the fields and save.
Deleting a link
Click the three-dot menu and select Delete. Confirm the deletion when prompted.
WordPress sync
Connected WordPress sites can receive link updates automatically.
Sync status indicators
| Indicator | Meaning |
| ● Green | Successfully synced to WordPress |
| ● Amber | Pending—queued for sync |
| ● Red | Sync failed—click retry to requeue |
| ○ Grey | Not synced—no connected WordPress site |
Retrying failed syncs
Click the retry icon next to any failed sync status. The link re-enters the queue and processes within 10 minutes.
Troubleshooting
No data found
The selected filters may be too restrictive. Select a different project, cluster, or page. Verify the page has a valid URL.
Scan Content returns few links
The page may have links in navigation or footer areas that are filtered out. Only main content links are extracted.
Find Opportunities times out
Large clusters with many pages require more processing time. The system retries automatically. If issues persist, try again in a few minutes.
Anchor suggestions seem basic
The AI prioritises natural-sounding phrases from existing content. If the source page has limited relevant text, suggestions are constrained to what exists.
WordPress sync keeps failing
Check that the WordPress plugin is active and the site URL matches. The sync endpoint must be accessible from SERP360 servers.
Duplicate badge showing incorrectly
Duplicates are detected by URL. Different anchor texts linking to the same URL count as duplicates.
FAQ
Can multiple users work on the same project?
Yes. Link data is shared across users with project access. Changes sync across all sessions.
Why are some links marked as duplicates?
Linking to the same URL multiple times from one page is flagged. While sometimes intentional, duplicates often indicate opportunities to consolidate.
How often should content be scanned?
Scan after significant content updates. For stable content, monthly scans are sufficient. For frequently updated pages, scan after each major edit.
What happens to existing links when scanning?
Scanning replaces outbound links for that page. Inbound links and manually added links from other pages are preserved.
Can link opportunities be ignored?
Opportunities are suggestions only. Leave them in the list or add them—there is no dismiss action. Running Find Opportunities again regenerates the list.
Getting help
Contact support for persistent data or sync problems