Link Management
Link Management helps you understand, plan and maintain the links connected to the pages in a project.
Overview
Use Link Management to:
- Review internal and external links for a page
- See which pages link to the selected page and where it links out
- Scan the live page to refresh Wheremore’s link records
- Find AI-assisted internal-link opportunities
- Choose suitable source pages and anchor text
- Add, edit or remove link records
- Apply supported changes automatically to a connected WordPress website
- Find pages with too few links
- Identify broken internal and external links
Link Management is project- and workspace-scoped. Projects, clusters and pages are loaded from the active workspace, and only resources available to the signed-in account are shown.
Wheremore Sync for WordPress is optional for analysis, but it is required when links should be inserted into or removed from a WordPress page automatically. Without a connected integration, Wheremore can still record the link plan for manual implementation.
Before you begin
Link Management works from the website and content structure already associated with a project.
Before using it:
- Add the website to the correct workspace.
- Attach the website to a project.
- Add and process its sitemap in Manage Sitemaps.
- Confirm that the required pages appear in the project’s content structure.
- Install and connect Wheremore Sync for WordPress if links should be changed automatically on a WordPress website.
Quick start
- Select the required workspace.
- Select a project, cluster and page.
- Select Scan Content if the page has not been scanned recently.
- Review its current links under Internal Links and External Links.
- Open Opportunities and select Find Opportunities.
- Review the suggested pages, match scores and anchor phrases.
- Add the links you want to use.
- Confirm that each automatic WordPress synchronisation completes successfully.
Select a project, cluster and page
The selectors at the top of the page control the scope of the feature:
- Project selects the website project.
- Cluster narrows the available content to one subject group.
- Page selects the topic or subtopic being reviewed.
- Search Links filters the displayed links by URL, anchor text or page name.
Changing the project reloads its clusters and pages. Changing the active workspace reloads the available projects.
The selected page must belong to the selected project and cluster. Wheremore does not combine link data from unrelated projects or workspaces.
Understand the page summary
The page summary identifies the selected topic or subtopic and shows its URL. It also provides totals for:
- Internal Inbound: Links from other pages on the same website to the selected page.
- Internal Outbound: Links from the selected page to other pages on the same website.
- External Inbound: Known links from other websites to the selected page.
- External Outbound: Links from the selected page to another website.
These figures describe the link records currently held by Wheremore. Select Scan Content when the live page has changed and the records need refreshing.
Scan page content
Select Scan Content to retrieve the selected live page and analyse its links.
The scan:
- Captures the current page content
- Detects supported links in the page body
- Classifies internal and external destinations
- Stores the available anchor text and surrounding context
- Reconciles the selected page’s outbound link records
A content scan uses page-capture credits. Wheremore checks the available balance before starting and deducts the required credits only as part of a successful capture.
Scanning reads the page; it does not edit the website.
Pages that block automated access, require authentication or are not publicly available may not be scannable.
Review internal links
The Internal Links tab separates inbound and outbound relationships.
Inbound
Inbound links come from another page on the same website and point to the selected page.
Each row shows the source page, its URL, the anchor text, follow type and available synchronisation state.
Use inbound links to check whether important pages receive enough contextual support from related content.
Outbound
Outbound links start on the selected page and point to another page on the same website.
Each row shows the destination page, destination URL, anchor text, follow type and available synchronisation state.
Use outbound links to check whether the page helps visitors and search engines reach relevant supporting content.
Several links between the same pair of pages can be valid when they use different placements or anchor phrases. Review the live page before removing an apparent duplicate.
Review external links
The External Links tab shows known external inbound and outbound links.
- External Inbound records a link from another website to the selected page.
- External Outbound records a link from the selected page to another website.
External inbound information is limited to links known to Wheremore. It is not intended to replace a complete backlink index.
External outbound links should point to useful, trustworthy destinations. Review their follow type and broken-link status where available.
Find internal-link opportunities
Open Opportunities and select Find Opportunities.
Wheremore analyses the selected page alongside related project content and returns two types of suggestion:
- Outbound opportunities: Other pages the selected page could link to.
- Inbound opportunities: Other pages that could link to the selected page.
Suggestions can include:
- A recommended source or destination page
- A match score
- A short explanation of the relationship
- One or more phrases found in the source content that could be used as anchor text
- An indication that the relationship is already linked
A high match score means the pages appear strongly related. It does not guarantee that every suggested link is appropriate. Confirm that the link helps the reader, that the destination is correct and that the proposed anchor fits naturally in its sentence.
Add a suggested link
Select the add action beside a suggested anchor phrase.
The Add Link window shows:
- Source URL: The page where the link will be placed.
- Target URL: The destination.
- Link Type: The direction and internal/external classification.
- Anchor Text: The linked words.
- Follow Type: Follow, NoFollow, Sponsored or UGC.
Review each field and select Save Link.
If the source website has a working Wheremore Sync connection, the change is queued for WordPress. Otherwise, Wheremore saves the link record without changing the website, and the link must be implemented manually.
Adding a link from an opportunity does not rewrite the suggested anchor phrase. The phrase must already exist in a supported editable part of the source page for automatic insertion to succeed.
Add a link manually
Select + Add Link when you already know the source, destination and anchor text.
Choose the correct link type and follow type. Use the full destination URL and the exact anchor phrase expected in the source content.
For automatic WordPress insertion:
- The source URL must belong to the connected website.
- The source page must be editable through a supported WordPress editor.
- The anchor phrase must be identifiable in the stored page content.
- The link must not already exist in the same location.
If these conditions are not met, save the record as a manual plan or edit the WordPress page directly.
Edit or remove a link
Use the actions menu beside a link to edit or remove it.
Editing can update details such as the target, anchor text or follow type. On a connected WordPress website, the update is queued for synchronisation.
Removing a link deletes the Wheremore record. When the link was synchronised through a connected WordPress site, Wheremore also queues its removal from the page.
Always check the live page after an automatic update or removal. Website caching can delay the visible change.
Understand WordPress synchronisation
Wheremore processes website changes in the background.
The synchronisation state can indicate:
- Not queued: No automatic website change was requested, commonly because the website is not connected.
- Pending or processing: The instruction is waiting or being applied.
- Successful: WordPress confirmed that the instruction was applied or that the page already had the required state.
- Failed: WordPress could not apply the instruction.
Use the retry action when a failed instruction can safely be attempted again. First correct the underlying problem if the page, anchor text, editor or connection has changed.
The link record and the live website are related but separate. A saved Wheremore record does not prove that the link is present on the page unless synchronisation succeeded or the page was checked manually.
Link Analysis
Select Link Analysis to review link coverage and broken-link information across a project or cluster.
Link Density
Link Density highlights pages with missing or insufficient links. Use the tabs to review:
- Internal inbound links
- Internal outbound links
- External inbound links
- External outbound links
Within a tab:
- All shows every page currently flagged for that link category.
- Orphaned shows pages with no recorded links of the selected type.
- Low shows pages below the expected link level for that category.
The number beside a page is its recorded link count for the selected category.
Treat these results as review priorities rather than universal SEO rules. A page may legitimately need few external links, while an important conversion or reference page may need stronger internal support.
For internal inbound results, review orphaned pages first. A page with no internal route may be difficult for visitors and search engines to discover even when it appears in a sitemap.
Broken Links
Broken Links lists stored links that failed the latest availability check.
Each result can show:
- The source page
- The page URL
- The broken destination
- The anchor text
- Whether the link is internal or external
Wheremore checks stored links periodically, so the table represents the latest completed check rather than a real-time request made whenever the page is opened.
Before changing a link:
- Open the destination to confirm that it is still unavailable.
- Check for a redirect, temporary outage or access restriction.
- Replace the destination when a suitable page exists.
- Remove the link when it no longer serves the reader.
- Scan the source page again after a manual website change.
A protected page, rate limit or temporary server failure can occasionally be reported as broken even though the URL later works.
Recommended workflow
- Use Link Density to find orphaned and underlinked pages.
- Select one of those pages in Link Management.
- Scan it to refresh the current link record.
- Use Opportunities to find relevant inbound and outbound relationships.
- Review the suggested context and choose only useful links.
- Apply the selected links manually or through WordPress Sync.
- Confirm successful synchronisation and check the live page.
- Review Broken Links and repair obsolete destinations.
Troubleshooting
No projects appear
Confirm that the correct workspace is active and that the account has access to a project in it.
No clusters or pages appear
Confirm that the project has an active sitemap and that its pages have completed content organisation. Check Manage Sitemaps and Content Bank.
Scan Content fails
Confirm that the page URL is public, uses HTTP or HTTPS and can be opened without signing in. Check the available credit balance and try again after any temporary website protection or rate limit has cleared.
The link counts look out of date
Select the relevant page and run Scan Content. Link counts reflect Wheremore’s stored records and do not update instantly after an unrelated manual website edit.
No opportunities are returned
Confirm that the project contains other active pages with usable content. A small cluster, incomplete sitemap or highly specialised page may not have a worthwhile suggestion.
The suggested anchor cannot be inserted
The source content may have changed since it was captured, or the text may be stored in an unsupported editor field. Scan the page again, select another exact phrase or add the link manually in WordPress.
A link remains pending
Background processing may still be running. Wait briefly and reload the page. If it remains pending, confirm that Wheremore Sync is active and connected.
A link sync fails
Check:
- The WordPress plugin is active and connected.
- The source page still exists.
- The selected editor is correct.
- The anchor text still appears in the source.
- WordPress REST API requests are not blocked.
Then retry the instruction.
A successful sync is not visible
Clear the website, page-builder and CDN caches. Open the page in a private browser window and inspect the intended anchor phrase.
A working URL is reported as broken
Open it again later. Temporary downtime, bot protection, rate limiting and access restrictions can affect the latest link check.
Frequently asked questions
Does Link Management edit my website?
It can edit a connected WordPress website when Wheremore Sync is installed and an insert, update or removal is queued. Scanning, analysis and saved manual records do not edit the website.
Can I use Link Management without WordPress?
Yes. You can scan supported public pages, review links and save link plans. Website changes must be implemented manually when no supported integration is connected.
Are opportunity suggestions applied automatically?
No. You choose the page and anchor phrase before saving a link.
Does a high match score mean I should add the link?
No. It indicates a strong detected relationship. Editorial relevance and usefulness to the reader remain the deciding factors.
Are broken links checked in real time?
No. The table uses the most recent completed background check.
Does deleting a Wheremore link delete either page?
No. It removes the link record and, where supported, the hyperlink from the source content. It does not delete the source or destination page.