Content Comparison

Content Comparison analyses a web page against a competitor's page to reveal content gaps, keyword opportunities, and specific improvements that strengthen competitive positioning.

Quick start

1.     Enter the page URL in the first field

2.     Enter a competitor's URL in the second field

3.     Click Compare Content

4.     Review the side-by-side content display

5.     Check AI recommendations and add priority actions to Action Board

Understanding the display

After comparison, three sections appear:

Side-by-side content — The extracted text from both pages displayed in scrollable panels. This shows exactly what the AI analyses.

AI Analysis — Actionable recommendations with priority levels, content positioning scores, and specific improvements.

Keyword Analysis — Word frequency comparison showing top keywords from each page and keyword gaps (terms competitors use that the analysed page does not).

What should I do next?

The AI assigns priority levels to each recommendation. Use these to decide where to focus:

What the AI analysis delivers

Recommendations

Each recommendation includes:

Detailed analysis (accordion)

Click the Detailed Analysis accordion to expand additional insights:

•       Content Overview — Primary topic, content type, and search intent

•       Competitive Analysis — Content positioning score, topic coverage gaps, keyword positioning

•       Content Quality Assessment — Readability, authority signals, intent alignment, and engagement scores (1–10)

•       Key Findings — Competitive advantages, critical gaps, and quick-win opportunities

Keyword analysis

The keyword analysis section shows:

•       Word count comparison — Total meaningful words on each page

•       Top keywords — The 15 most frequent terms on each page (excluding common words)

•       Keyword opportunities — Terms the competitor uses frequently that don't appear on the analysed page

Adding recommendations to Action Board

6.     Find the recommendation to action

7.     Click + Add to Kanban

8.     Select the project board from the dropdown

9.     The task creates with all details pre-filled, including priority level

Export options

Click the export icon to download the analysis as a text file for sharing or reference.

Troubleshooting

No content extracted

Some pages block automated access or use JavaScript that prevents content extraction. Try a different competitor page, or verify the URL loads normally in a browser.

Analysis taking too long

Large pages with extensive content take longer to process. The system handles this automatically—wait for the analysis to complete. If it times out, try again or use pages with less content.

Recommendations seem basic

If recommendations appear simple, the analysed page likely has strong fundamentals. The AI prioritises implementable actions. Small gaps produce small recommendations.

Invalid URL error

Ensure both URLs include the full address (starting with https://). The system normalises URLs, but incomplete addresses may fail validation.

FAQ

Can I compare more than two pages?

Content Comparison analyses one page against one competitor at a time. Run multiple comparisons to analyse different competitors.

Does this work for any website?

The tool works with most publicly accessible web pages. Pages behind login screens, paywalls, or with aggressive bot protection may not extract properly.

How are scores calculated?

The AI evaluates content against the competitor using factors like topic coverage, keyword usage, readability, and authority signals. Scores range from 1–10 with higher being better.

Why do keyword counts differ from other tools?

The keyword analysis excludes common words (the, and, is, etc.) and focuses on meaningful terms. Different tools use different stop-word lists, so counts vary.

How do I choose a good competitor page?

Choose pages that rank well for target keywords or represent the content standard to beat. Similar page types work best—compare blog posts with blog posts, product pages with product pages.