Content Comparison

Content Comparison places two public pages side by side and uses AI to identify content strengths, gaps and practical opportunities for improvement.

Overview

Enter an owned page as Our Content and a competing page as Competitor Content. Wheremore extracts the main readable content from both URLs and displays the pages side by side.

After both pages have been extracted successfully, select Analyse Content for a structured competitive review. The report evaluates topic coverage, keyword positioning, readability, authority signals and alignment with the likely user intent.

The side-by-side content remains visible when the AI report appears beneath it. Recommendations can be discussed with Ask Wheremore or added to the Action Board.

Content Comparison analyses and recommends changes. It does not edit or publish either page.

Access and scope

Content Comparison requires a signed-in Wheremore account.

The two URLs can represent any publicly accessible pages. The pages do not need to belong to a tracked website, project or Market, which makes the feature suitable for comparing owned content with an external competitor.

The active workspace controls the projects available when adding a recommendation to the Action Board. Only accessible projects in that workspace appear in the project selector.

Content Comparison uses the extracted content, headings and links from the two pages. It does not use ranking, traffic, engagement or conversion data.

Quick start

Enter the owned page in Our Content and the competing page in Competitor Content.
Select Compare Content.
Review the extracted pages side by side.
Select Analyse Content and review the recommendations and detailed analysis.
Discuss the report with Ask Wheremore or add an approved recommendation to the Action Board.

Choose pages to compare

Use two pages that compete for the same audience need, search intent or commercial objective.

Useful comparisons include:

Two articles answering the same question
Two product or service pages addressing the same need
An owned landing page and a competing landing page
An owned guide and a stronger competing guide
Two pages targeting the same stage of the customer journey

Avoid comparing pages with unrelated purposes. A product page and a general company page, for example, provide little useful evidence about relative topic coverage.

Enter a complete public URL where possible. If the protocol is omitted, Wheremore treats the address as a secure web URL.

Compare the extracted content

Select Compare Content to retrieve both pages.

Wheremore attempts to isolate each page’s main readable content. Common page furniture such as menus, navigation and footers is excluded where possible. Images are not reproduced in the comparison.

The results appear in two columns:

Our Content: The content extracted from the first URL.
Competitor Content: The content extracted from the second URL.

Each column can include:

Page title and readable body copy
Extracted heading structure
Links found within the main content
Link anchor text and resolved destinations

The extracted view is an inspection copy, not a complete visual reproduction of the live page. Interactive elements, embedded content and material unavailable to the page reader can be omitted.

Both pages must be extracted successfully before Analyse Content becomes available. If only one page succeeds, its extracted content remains visible while the failed page shows an explanation.

Read the side-by-side view

Start by reviewing the pages directly before running AI analysis.

Look for:

Differences in the questions each page answers
Topics covered by one page but omitted by the other
Stronger explanations, examples or evidence
More useful headings and content order
Links that support credibility or guide the next step
Sections that feel repetitive, vague or unrelated to the main intent

More content is not automatically better. A shorter page can outperform a longer page when it answers the need more clearly and efficiently.

The side-by-side view remains available above the AI report, allowing recommendations to be checked against the source content.

Analyse Content

Select Analyse Content after both pages have loaded.

Wheremore compares the extracted wording, headings and links. The resulting report focuses on competitive positioning and content quality rather than live performance.

The report appears beneath the side-by-side comparison and starts with prioritised recommendations.

Recommendations

Each recommendation can include:

The content opportunity or problem
The relevant analysis section
A description of the current state
A recommended change
A priority

Priorities are:

Immediate: The strongest issue or opportunity to address first.
Near term: A meaningful follow-on improvement.
Can wait: A lower-priority refinement for a later update.

Treat recommended wording and changes as an editorial starting point. Confirm factual accuracy, brand voice, audience needs and the intended purpose of the owned page before publishing.

Detailed Analysis

Open Detailed Analysis to review the evidence behind the recommendations.

The available sections include:

Content Overview: The primary topic, content type, likely intent and supporting evidence.
Content Positioning: Strengths in the owned page and advantages found in the competing page.
Topic Coverage Analysis: Covered topics, missing topics and comparative depth.
Keyword Positioning: Effective wording, missing terms and optimisation gaps.
Content Quality Assessment: Readability, authority signals, user-intent alignment and an overall assessment.
Key Findings: Competitive advantages, critical gaps and quick-win opportunities.

Scores in the detailed analysis are comparative AI assessments of the extracted content. They are not ranking, traffic or engagement scores.

Keyword Analysis Results

The detailed report also compares recurring terms in the two extracted pages.

It can show:

The word count for each page
The relative difference in content length
Frequently used terms in the owned page
Frequently used terms in the competing page
Terms used meaningfully by the competitor but not by the owned page

Keyword opportunities are prompts for reviewing topic coverage. They are not instructions to insert every term or repeat phrases unnaturally.

Collapse or export the report

Use the report header control to collapse or reopen the AI response. The extracted side-by-side content remains separate.

Select the export action to save the displayed analysis as a text file. The export captures the report for review; it does not export the complete visual design of the source pages.

Ask Wheremore about the analysis

After a successful analysis, select Chat about this analysis to open Ask Wheremore with the report in context.

Useful questions include:

Which recommendation should be implemented first?
Where is the competitor’s coverage stronger?
Which missing topics genuinely support the page’s intent?
How can this recommendation be adapted to our tone?
Which recommendations are ready for the Action Board?

Ask Wheremore can explain the completed report and its extracted evidence. It does not gain access to live performance data simply because a page was compared. The analysis context and chat session are temporary; the chat session lasts for up to 60 minutes.

Add a recommendation to the Action Board

Review the recommendation, current state and suggested change.
Select Add to Board.
Choose an accessible project in the active workspace.
Confirm the selection and check for the Added state.
Open the Action Board to assign and manage the work.

The Board action retains the server-backed analysis and recommendation evidence. Rerun the comparison if the pages or analysis have changed before saving a task.

Content Comparison does not provide automatic outcome measurement because it has no direct ranking, traffic or engagement metric. Record the intended result in the Board task and verify it with the appropriate Wheremore feature after implementation.

What should I do next?

The competitor answers important questions that the owned page misses: Add the relevant coverage where it strengthens the page’s purpose.
The owned page is clearer and more focused: Preserve that advantage rather than copying the competitor’s length or structure.
Keyword opportunities are listed: Check whether they represent useful subtopics before changing the wording.
Authority signals are weaker: Add credible evidence, useful references or expert detail that supports the reader.
The pages serve different intents: Choose a closer competitor before acting on the report.
Several recommendations overlap: Combine them into one coherent content update rather than creating conflicting edits.
A recommendation is ready to implement: Add it to the appropriate project on the Action Board.

Troubleshooting

Compare Content does not start

Confirm that both fields contain valid web addresses and that the pages are publicly accessible without signing in.

One page cannot be extracted

The website can be unavailable, block automated reading or deliver no readable main content. Open the page in a browser, confirm the URL and use another relevant page if access remains blocked.

The extracted content is incomplete

Content Comparison focuses on the main readable page content. Interactive sections, embedded material, scripts and page furniture can be omitted. Choose a page where the important comparison content is available in the delivered page.

Analyse Content remains disabled

Both pages must be extracted successfully. Correct or replace the failed URL, then select Compare Content again.

The analysis takes a long time

Keep the page open and allow the current request to finish. Avoid selecting the analysis button repeatedly.

The side-by-side content disappears

Refresh the page and run the comparison again. The current interface keeps extracted content in a separate section above the AI report.

Chat about this analysis is unavailable

Chat becomes available after the AI report has completed and its analysis context has been stored successfully.

Add to Board fails

Confirm that the active workspace contains an accessible destination project. If the report is no longer current, rerun the comparison and add the recommendation from the new analysis.

The report describes performance that was not provided

Treat the statement as unsupported. Content Comparison evaluates extracted content, headings and links; it does not observe rankings, traffic, engagement or conversions.

Frequently asked questions

Do both pages need to be tracked in Wheremore?

No. Any two suitable public pages can be compared.

Can I compare an external competitor?

Yes. The competing page does not need to belong to the workspace.

Does Content Comparison use Market or ranking data?

No. It compares the content available on the two supplied pages.

Does the analysis replace the side-by-side content?

No. The extracted pages remain visible above the AI report.

Does a higher content score guarantee better rankings?

No. The scores summarise aspects of the extracted content and do not predict search performance.

Should every missing competitor keyword be added?

No. Add a term only when it represents a useful topic and fits the page’s purpose naturally.

Does Add to Board implement the change?

No. It creates a task for review, assignment and implementation.

Does Content Comparison edit either website?

No. It reads public content and produces recommendations.

Getting help

If the same extraction, analysis, chat or Board problem continues, contact Wheremore Support with the active workspace, the two public URLs and the time of the attempt. Do not include passwords or private access details.