Clicks vs Scroll Analysis
See where users click as they move down the page—revealing which sections drive interaction and which get ignored.
Quick start
1. Select the target page from the Pages dropdown
2. Set Date Range to Last 30 days for reliable patterns
3. Identify the tallest bars—these zones generate the most clicks
4. Use Comparison mode to see where converters click differently
5. Click Analyse with AI for recommendations on improving click distribution
Understanding the display
The chart displays a column graph where each bar represents total clicks within a 5% scroll zone. The X-axis shows scroll depth from 0% (top of page) to 100% (bottom). The Y-axis shows click count.
Tall bars indicate high-interaction zones where visitors actively engage with clickable elements. Empty or short bars reveal sections visitors scroll past without clicking—potential missed opportunities or content that lacks clear calls to action.
Visual indicators
| Indicator | Meaning |
| Tall bar | High-interaction zone—visitors actively click elements here |
| Short/empty bar | Low interaction—visitors scroll past without clicking |
| Clicks only at top | Navigation or hero CTAs working; deeper content lacks engagement triggers |
| Even distribution | Clickable elements spread throughout the page drive consistent interaction |
| Late spike | Footer links, bottom CTAs, or related content capturing clicks |
What should I do next?
The click distribution pattern determines where to focus optimisation:
| Pattern | Action |
| All clicks at the top | Add compelling CTAs or interactive elements below the fold. Visitors scroll but find nothing worth clicking. |
| No clicks anywhere | Page lacks clear calls to action. Add buttons, links, or interactive elements at key decision points. |
| Clicks in unexpected zones | Visitors are clicking non-interactive elements. Check if images or text look clickable but aren’t—either make them functional or restyle them. |
| Converters click deeper | Important conversion elements are buried. Move key CTAs higher or add earlier pathways to those sections. |
| Drop-offs click more at top | Above-the-fold content may be distracting from conversion. Simplify navigation or reduce competing links. |
Using the filters
Filters appear at the top of the Page Engagement Dashboard and apply to all charts on the page.
Date range
| Option | Best for |
| Last 7 days | Testing recent changes to CTAs or page layout |
| Last 30 days | Establishing reliable click patterns (default) |
| Last 90 days | Long-term behaviour and seasonal trends |
Device
Filter by desktop, mobile, or tablet to see device-specific click behaviour. Mobile visitors often click different elements than desktop users—tap targets, sticky headers, and thumb-friendly zones all affect where clicks land.
User type
| Option | Shows |
| All | Combined click data from all visitors |
| Converted | Only clicks from visitors who completed a conversion goal |
| Drop-off | Only clicks from visitors who left without converting |
| Comparison | Both cohorts displayed side by side (pink = converted, blue = drop-off) |
Comparison mode reveals which clicks matter for conversion. When converters click elements that drop-offs ignore, those elements are likely part of the conversion path. When drop-offs click elements converters skip, those may be distractions.
Referrer
Filter by traffic source to compare click behaviour from different channels. Visitors from paid ads often click differently than organic search visitors—they may have different intent and respond to different CTAs.
Interactive features
Hover over any bar to see the exact scroll zone and click count. Use the menu icon (⋮) in the chart header to export as PNG, JPEG, or SVG for reports and presentations.
Troubleshooting
No data appears
The page may not have sufficient traffic or clicks during the selected date range. Expand the date range or select a higher-traffic page. Tracking requires the SERP360 script to be installed on the page.
All bars are empty
The page has traffic but no recorded clicks. This is unusual—check that the tracking script is capturing click events correctly. Alternatively, the page may genuinely lack clickable elements that visitors interact with.
Comparison mode shows no data for one cohort
One cohort may have insufficient data. This happens when conversion rates are very high (few drop-offs) or very low (few converters). Expand the date range to accumulate more data for the smaller cohort.
FAQ
What counts as a click?
SERP360 tracks all click events on the page, including links, buttons, form fields, and any element with click handlers. Each click is associated with the scroll zone visible when it occurred.
How are scroll zones calculated for clicks?
The system records the vertical position of each click relative to the full page height, then groups clicks into 5% zones. A click at 23% down the page falls into the 20–25% zone.
Why do converters and drop-offs click different areas?
Converters often engage with conversion-focused elements (product details, pricing, purchase buttons) while drop-offs may click navigation, external links, or abandon before reaching key CTAs. The difference reveals what content drives conversions.
Can I see what specific elements were clicked?
This chart shows click distribution by scroll zone, not individual element tracking. For element-level click data, use the Click Heatmap feature when available.