Clicks vs Scroll Analysis

Clicks vs Scroll Depth shows where visitors click as they move down a tracked page.

Overview

The chart divides the selected page into 5% vertical zones and totals the recorded clicks in each zone.

• The horizontal axis shows page depth from 0% at the top to 100% at the bottom.
• The vertical axis shows the number of recorded clicks.
• Each column represents one 5% page-depth zone.

Use the chart to find where interaction is concentrated, where calls to action attract attention and where visitors click very little.

This is an aggregated behaviour report. It does not show the element clicked, prove that visitors reached a zone or replay an individual session.

Access and scope

Clicks vs Scroll Depth is workspace-, website- and page-aware.

• The active workspace controls which websites are available.
• The website selector controls which tracked pages are available.
• A specific tracked page is required.
• The selected page must belong to an accessible website in the active workspace.
• Markets are not used.

Wheremore checks workspace and page access whenever the chart loads.

Before you begin

You need:

1. A website in the active workspace.
2. The Wheremore pixel installed.
3. Tracking enabled.
4. The page added in Manage Session Tracking.
5. Processed click activity for the selected filters.

Recent activity may take time to pass through collection and background aggregation.

Quick start

1. Open the User Behaviour Dashboard.
2. Confirm the active workspace.
3. Select a website.
4. Select a tracked page.
5. Leave Referrer set to All Referrers.
6. Select an audience.
7. Select a date range.
8. Choose a device or leave Device set to All.
9. Review the tallest columns.
10. Compare those zones with the page layout in Page Engagement.

Apply the filters

Website and page

The chart requires a specific tracked page. Changing the website reloads the available pages, and changing the page replaces the chart data.

The page list comes from Manage Session Tracking. It is not a list of every URL discoverable on the live website.

Audience

Choose:

• All traffic to include all qualifying click activity;
• Prospects to include activity not classified as authenticated or identified; or
• Identified visitors to include activity classified as authenticated or identified by the tracking configuration.

Audience classification depends on the Cookie or Cookieless setup, authenticated-user rules and exclusions configured in Manage Session Tracking.

“Identified” is an audience classification. The chart does not reveal a visitor’s private identity.

Date range

Choose:

• 7 days
• 30 days
• 60 days
• 90 days

The selected range includes the current day. A longer range normally produces a more stable pattern, but it can combine clicks from different versions of the page.

Device

Choose:

• All
• Desktop
• Mobile
• Tablet

When All is selected, qualifying clicks from all supported devices are combined into one Clicks series.

Because responsive layouts can place the same content at different vertical depths, compare Desktop and Mobile separately before deciding which page section produced a peak.

Referrer

Clicks vs Scroll Depth currently supports All Referrers only.

The stored click aggregates do not contain a session-level referrer identifier. Wheremore therefore does not estimate or falsely attribute clicks to a selected referrer.

When a specific referrer is selected, the chart displays an explanatory message. Select All Referrers to view the report.

How the chart is calculated

Wheremore stores each click with a vertical position relative to the page height and an aggregated click count.

The chart:

1. excludes vertical positions outside 0% to 100%;
2. groups the remaining positions into 5% zones;
3. adds the stored click counts in each zone; and
4. displays zones from 0% through 100%.

For example, clicks recorded between 25% and just under 30% page depth appear in the 25% column.

A click recorded at exactly 100% appears in the 100% column.

Understand the columns

A tall column

A tall column shows that more clicks were recorded in that vertical page zone than in other zones.

Possible explanations include:

• a prominent call to action;
• navigation, tabs or expandable content;
• several clickable elements appearing in the same zone;
• repeated or frustrated clicking;
• a sticky element crossing that depth; or
• clicks from different device layouts being combined.

Use Page Engagement to see the click positions over the stored screenshot.

A short or zero column

A short column means few clicks were recorded in that zone. A zero column means no qualifying clicks were recorded.

It does not prove that visitors failed to reach the zone. Visitors may have read or scrolled through it without clicking.

Use Scroll Depth, Time Spent and Page Engagement to assess reach and attention.

A peak near the top

This can reflect navigation, cookie controls, search, menus or an early call to action. Confirm the clicked elements before treating the peak as content engagement.

A peak further down the page

This can indicate interaction with a later call to action, related content, a form, an accordion or footer navigation. Compare the zone with the correct device screenshot.

Interpret the result carefully

More clicks are not automatically better.

A high click count can indicate:

• successful interaction;
• strong navigation or calls to action;
• repeated clicks on the same control;
• rage clicking;
• a misleading element that appears clickable; or
• multiple clickable elements sharing a vertical zone.

A low click count can indicate:

• content intended for reading rather than interaction;
• weak visibility;
• limited scroll reach;
• a poor call to action; or
• a small sample.

The chart measures click volume by page depth, not click quality or conversion success.

Recommended workflow

1. Start with All traffic, 30 days, All devices and All Referrers.
2. Identify the largest peaks and long stretches with no clicks.
3. Compare Desktop and Mobile separately.
4. Open Page Engagement and use the Click heatmap to identify the elements behind each peak.
5. Compare the page with Scroll Depth vs Time Spent.
6. Check Rage Click Elements for repeated unsuccessful interaction.
7. Use Session Replay to inspect the sequence behind unusual behaviour.
8. Check conversion reporting before deciding whether a busy zone is valuable.
9. Use Page Optimisation when the page structure or call to action needs deeper review.

Analyse with AI

Use Analyse with AI after selecting the correct workspace, page, audience, date range and device.

The analysis should be interpreted in the context of the active filters. Confirm important findings against Page Engagement, Session Replay and conversion data before making changes.

Referrer-specific click attribution is not available for this chart, so use All Referrers when asking Wheremore about its results.

Data timing

The chart uses processed aggregate data rather than live click events.

Recent visits may not appear immediately. Pages with limited traffic can show only a few isolated columns.

Changing workspace, page or filters replaces the previous result. Older unfinished requests are prevented from overwriting the latest selection.

What should I do next?

• Use Page Engagement to identify the elements represented by a zone.
• Use Scroll Depth vs Time Spent to compare clicks with attention.
• Use Rage Click Elements to find repeated clicks without a response.
• Use Session Replay to inspect individual recorded journeys.
• Use the Conversions Dashboard to determine whether clicks contribute to an outcome.
• Use Manage Session Tracking when a website or page is unavailable.

Troubleshooting

The chart asks me to select a workspace

Select an active workspace. The chart does not fall back to websites in another workspace.

The chart asks me to select a page

Select a website and then a tracked page. If the page is unavailable, add or enable it in Manage Session Tracking.

A specific referrer produces a message instead of a chart

This is expected. Select All Referrers. Exact referrer attribution is not stored with the aggregate click records.

No data appears

• Confirm the page is tracked.
• Confirm tracking is enabled.
• Select All traffic.
• Select All devices.
• Select All Referrers.
• Increase the range to 30, 60 or 90 days.
• Allow recent activity to finish processing.

Identified visitors show no data

The selected page and range may contain no clicks classified as identified. Review the authenticated-user configuration in Manage Session Tracking, increase the date range or select another page.

Mobile and desktop look very different

This can be expected because responsive layouts move elements to different vertical positions. Compare each device with its matching screenshot in Page Engagement.

A column is zero

No qualifying clicks were recorded in that zone. It does not mean that no visitor reached or read that part of the page.

The values differ from the Page Engagement click heatmap

Confirm that both reports use the same page, date range, device and audience. This chart groups clicks into 5% vertical zones, while Page Engagement plots click coordinates over a screenshot.

Frequently asked questions

Does the chart show which element was clicked?

No. It shows total click volume by vertical page zone. Use the Page Engagement click heatmap to locate individual click positions.

Does it show scroll reach?

No. A zone can have zero clicks even when many visitors reached it.

Are clicks unique visitors?

No. The chart sums recorded click counts. One visitor or session can contribute more than one click.

Does All devices show separate series?

No. It combines qualifying Desktop, Mobile and Tablet clicks into one series. Use individual device filters to compare layouts accurately.

Can I filter by market?

No. Markets relate to search tracking and do not scope this behaviour report.

Can I filter by referrer?

Only All Referrers is supported accurately with the current aggregate data.

Does this report change my website?

No. It is a read-only report.