Keyword Research
Keyword Research helps you find search terms to target, check demand and add useful keywords to a tracked domain. Open Keyword Research and choose one of three starting points: a seed keyword, a keyword list or a domain.
Results show search demand and related data for the chosen market. Your latest search in each tab is saved so you can return to it. Adding a keyword to the tracker saves it to the domain you choose; it does not create content or change a website.
Choose a research mode
The page has three tabs. From a domain has two further options, Ranking keywords and Keyword ideas.
| Mode | Start with | What comes back | Table columns |
|---|---|---|---|
| From a keyword | A topic or seed keyword | Related ideas from Wheremore's AI plus Google keyword suggestions, with search volume | Keyword, Volume, 12-month trend |
| From a list | Up to 1,000 keywords you supply | Search data for each keyword | Keyword, Volume, Competition, 12-month trend |
| From a domain → Keyword ideas | A website domain | Keyword suggestions related to that website | Keyword, Volume, CPC, Competition |
| From a domain → Ranking keywords | A website domain | Reported rankings for the domain, with positions and ranking pages | Keyword, Position, Trend, Difficulty, Volume, CPC, Intent |
Pick the mode that matches the question:
- Which new topics are worth targeting? Use From a keyword.
- How much demand is there for the keywords I already have in mind? Use From a list.
- What keywords relate to this website? Use From a domain → Keyword ideas.
- What does this website already rank for? Use From a domain → Ranking keywords.
Keyword ideas for a domain are suggestions, not proof that the site ranks for them. Use Ranking keywords to see reported positions and ranking pages.
Before you start
- Select the workspace. Saved searches and the domains available for tracking belong to the active workspace. Switching workspace removes the previous workspace’s results from view and restores your saved search for the selected tab in the new workspace, if one exists.
- Add a tracked domain if you want to monitor keywords. You can research an external domain, but adding keywords to the tracker requires a domain you can access in the workspace.
- Choose a market. Use Location in the keyword and list tabs, or Country in the domain tab. Type at least three characters, then select an option. The domain tab offers supported countries only.
- Check your credits. Starting a new search can use credits. Reopening saved results does not start a new search or charge for completed work again.
Quick start: ideas from a keyword
- Select From a keyword.
- Enter a Topic or seed keyword, such as “wine pairing”.
- Choose a Location.
- Select Get ideas, or press Enter in the keyword field.
- Wait while the ideas are generated and their volumes checked.
- Filter, sort or export the results.
- Select Add to tracker on any keyword worth monitoring.
Get ideas from a keyword
This mode builds a list of related keywords, then checks real search volume for each one. Three things happen in one run: the AI writes related ideas, Google keyword suggestions are fetched for the seed, and volumes are checked for the AI ideas. All of it arrives together in one table.
An accepted search continues on Wheremore’s servers if you close the browser. Return to From a keyword in the same workspace to resume watching it or open its completed results. Only completed steps are charged.
Where one step fails, the completed results still appear, with a Some results are unavailable message. Ideas that reached the table without volume data show a dash in the Volume column.
What the ideas cover
The AI returns up to 100 ideas. It is instructed to balance informational, commercial, transactional and navigational searches, and to include questions, problems, comparisons, alternatives, use cases, audience-specific phrases and natural long-tail searches.
Ideas over 10 words or 80 characters are removed. The AI is also told to use the exact seed phrase no more than 10 times and to favour synonyms and closely related concepts. The location name is given to the AI as market context.
Ideas matching keywords you can access in the active workspace’s tracker are left out of the AI set. Google suggestions are not filtered this way, so a tracked keyword can still appear from that source. Where both sources return the same keyword, the table shows it once, and it does not show which source each keyword came from.
Limits
- The seed keyword is limited to 10 words and 80 characters. A longer entry is refused before the search starts, with a Shorten your keyword message.
- Search data for this mode uses English-language results for the chosen location.
- A running search keeps updating without a five-minute cut-off. If the connection drops, the page attempts to reconnect. Do not start another search just to retrieve the existing result.
Check volumes for a list
This mode returns search data for keywords you already have.
- Select From a list.
- Paste keywords into Your keywords, one per line. A spreadsheet column pastes straight in.
- Choose a Location.
- Select Check volumes.
The counter above the box shows how many unique valid keywords the list holds, out of 1,000. Problems are reported before anything is submitted:
| Entry | What happens |
|---|---|
| Blank lines | Ignored |
| Duplicates, ignoring capitals | Counted and checked once |
| Keywords over 10 words or 80 characters | The list is refused, and the message names the line numbers |
| More than 1,000 unique keywords | The list is refused with a List too long message |
Nothing is sent until every line passes, so correct or remove the lines named in the message. A note under the box also counts the invalid lines as you type. Like From a keyword, this mode uses English-language data for the chosen location.
Find keyword ideas for a domain
This mode suggests keywords related to any public website, including a competitor's.
- Select From a domain, then Keyword ideas.
- Enter the Domain, such as example.com. Wheremore removes any https://, www. or page path.
- Choose a Country. Only supported countries are offered in this mode.
- Check the Language. Its options come from the chosen country; if only one language is available, that is the option offered. Wait for the language options to finish loading before searching.
- Select Search.
Results are sorted by volume. The hint below the form is a useful reminder: these are suggestions related to the website, not confirmed organic rankings.
See the keywords a domain ranks for
Ranking keywords is the default option under From a domain. It shows reported Google rankings for the chosen domain, country and language. These are research data, not a live check of every result at the moment you open the table.
- Select From a domain, then Ranking keywords.
- Enter the Domain.
- Choose a Country and check the Language.
- Select Search.
The first batch holds up to 1,000 keywords. Below the table, a status line shows how many have loaded out of the total available. Select Load next [number] keywords to add another batch. A single report holds up to 10,000 keywords.
Rankings cover organic listings, paid listings, featured snippets and local packs.
Summary figures
| Figure | Meaning |
|---|---|
| organic keywords | The number of keywords the domain ranks for organically |
| traffic | Estimated organic traffic from those rankings |
| traffic cost | The estimated cost of buying the same traffic through paid search, displayed with a dollar sign |
| avg CPC (USD · loaded keywords) | The mean cost per click across all loaded keywords with a valid CPC, including zero. Missing values are excluded. A dash appears when no loaded keyword has a valid CPC. This figure uses all loaded rows, not just the filtered view |
| New / improved / declining / lost | How many organic rankings are new, have moved up, have moved down or have dropped out |
Position distribution chart
Keyword Distribution by Position groups rankings into position bands, from #1 through #91-100. Organic rankings appear as columns. Other result types appear as lines on a second axis, where the domain has them.
Filter by opportunity
Filter buttons above the table narrow the loaded keywords. Each button shows its count.
| Filter | Shows keywords that |
|---|---|
| All | Have loaded into the report |
| Quick Wins | Have difficulty below 35 and volume above 100 |
| High Value | Are in roughly the top 20% of loaded keywords by volume and have commercial or transactional intent |
| Opportunities | Have dropped in position and have volume above 500 |
| Battleground | Rank in positions 11 to 20 |
| New | Are new rankings |
| Declining | Have dropped in position |
Counts and thresholds use all batches loaded so far. Loading another batch updates them and reapplies the current filter and sort. Filter ranking keywords narrows the list further by text. Changing the search text or filter also keeps your selected sort.
Read the ranking table
| Column | Meaning |
|---|---|
| Keyword | The search term |
| Position | The domain's position in the full results page |
| Trend | A star for new, an up arrow for improved, a down arrow for declined, or a dash for stable |
| Difficulty | How hard the keyword is to rank for, from 0 to 100. Green is below 33, orange is below 67, and red is 67 or above |
| Volume | Average monthly searches. N/A means no volume was returned or the volume is zero |
| CPC (USD) | Average cost per click in paid search, in US dollars |
| Intent | Letter badges for commercial (C), informational (I), transactional (T) and navigational (N). The first badge is the main intent. Hover for the full name |
| Details | Opens more information for the keyword |
| Add | Adds the keyword to a tracked domain |
Select the Keyword, Position, Difficulty, Volume or CPC (USD) heading to sort. The first selection sorts from lowest to highest, or A to Z, so select Volume twice to see the highest volumes first. The selected sort stays in effect when you filter the table or load more keywords.
Ranking details
Open Details to see:
- The ranking page's URL, Title and Description
- Low Bid and High Bid for the top of the paid results, plus Ad Competition as a percentage
- Highlighted: the words shown in bold in the result snippet
- SERP Features: the result types present on the search engine results page for the keyword
- View in Google, which opens the results page
- A monthly search volume chart
Only one details row stays open at a time. Low Bid and High Bid are displayed with a dollar sign; the interface does not identify their currency as USD. Do not assume they are converted to the selected country’s currency.
Work with keyword tables
This section covers the results tables for From a keyword, From a list and From a domain → Keyword ideas.
Edit a search
When a search starts, the form collapses into a summary bar showing the mode, query and location. Select Edit search to reopen the form. Switching tabs also reopens it.
Read the columns
| Column | Meaning |
|---|---|
| Volume | Average monthly searches in the chosen location. A dash means no volume was returned or the volume is zero |
| CPC (USD) | Average cost per click in paid search, in US dollars. A keyword without cost data shows $0.00 |
| Competition | LOW, MEDIUM or HIGH advertiser competition in paid search, coloured green, orange or red. This is not organic ranking difficulty |
| 12-month trend | A small bar chart of monthly search volume, oldest on the left. Hover a bar for its value |
| Tracker | Add to tracker, or In tracker once added |
The header shows the number of keywords returned. Where some keywords have no volume, it also shows how many have volume data.
Filter, sort and page through results
- Filter these keywords shows only keywords containing the typed text.
- The volume menu shows keywords at or above 100+, 500+, 1,000+ or 10,000+ searches.
- When nothing matches, select Clear filters.
- Results start sorted by volume, highest first. Select Keyword, Volume, CPC (USD) or Competition to change the sort, and select it again to reverse it. Keyword sorts A to Z first; the other columns sort highest first.
- Competition sorts by level, not alphabetically: the first selection shows High → Medium → Low; select it again for Low → Medium → High. Missing values stay last.
- Show … per page offers 25, 50, 100 or 250 rows, starting at 50. The choice applies to every Keyword Research table and is remembered in this browser.
Export results
Select Export CSV above a table.
| Table | What the file contains |
|---|---|
| Keyword, list and domain idea tables | All rows matching the current filters, across every table page and in the current sort order. The file is named keywords.csv |
| Ranking keywords | All loaded rows matching the current filters, across every table page and in the current sort order, including URL, bids, ad competition, intent, SERP features and description |
Exporting does not fetch additional ranking batches. An empty filtered table is not exported. In the idea and list exports, a keyword without volume shows 0. The trend column lists the monthly volumes separated by a vertical bar.
Add keywords to a tracked domain
Select Add to tracker on any row.
- With one domain in the workspace, the keyword is added straight away.
- With several domains, a menu opens. Choose the domain to add it to.
- With no domains, a No tracked domains yet message appears. Add a domain to the workspace first.
Once saved, the button changes to In tracker and a confirmation names the domain. Search volume is sent with the keyword where available; from Ranking keywords, difficulty is sent too. The keyword is added without a keyword category.
All tables distinguish a new addition from a duplicate. A keyword already tracked on the chosen domain shows Already tracked; a new addition shows Added to tracker.
In tracker stays on that keyword while the page is open, through sorting, filtering, paging and the other search modes in the same workspace. Switching workspace or reloading the page clears the marks, and fresh results do not mark keywords tracked before the page opened.
Return to saved searches
Keyword Research saves one latest search for each tab, separately for you in each workspace. Another workspace member has their own saved searches.
| Tab | What is restored |
|---|---|
| From a keyword | The submitted seed and location, plus the running AI search or its completed results |
| From a list | The submitted keyword list and location, plus completed search data |
| From a domain | The submitted domain, country and language, the selected Ranking keywords or Keyword ideas mode, and available results |
To return to your work:
- Open Keyword Research in the same workspace.
- Select the tab you used.
- Wait for the saved search to restore. If it is still running, the page shows its progress or waits for its result.
You do not need to select the search button to reopen results. Restoring completed work does not request fresh data or charge again. Saved ranking reports reload retained batches; fetching another batch still requires Load next [number] keywords.
The two domain modes share one saved-search slot. A new domain search replaces the previous saved domain search, whether it was for ideas or rankings. Starting a new search in one tab does not replace the other tabs’ saved searches. A running search must finish before it can be replaced.
Searches are saved for seven days. Export anything you need to keep longer. An older search can also become unavailable because you cleared it or replaced it with a new search in the same tab.
Saved searches contain the submitted inputs and results. Unsubmitted edits, filter text, selected sort and the current table page are not saved with the search. The separate page-size preference is remembered in your browser.
Clear the selected tab
- Select the tab you want to clear.
- Select Clear, either beside the saved-search note or in the collapsed search summary.
Clear removes that tab’s saved search, resets its inputs and removes its displayed results. The cleared search does not return when you refresh the page. For From a domain, it clears the shared domain search; it does not just clear the visible mode.
Clear is unavailable while a search is running, while saved results are being restored or while a ranking batch is loading. It does not cancel processing. Clearing does not delete tracked keywords, affect the other tabs or refund completed work.
Switch workspaces
Switching workspace removes the previous workspace’s results from view. It does not delete that workspace’s saved searches. Return to it and select the relevant tab to restore your saved work, within its retention period.
Work already accepted on the server can still finish after you switch workspace. Completed work is still charged for that search.
Searches and credits
Selecting Get ideas, Check volumes or Search starts a new request. Repeating a search can use credits again; restore the saved result if you only want to view it.
From a keyword takes one combined charge covering the completed steps. Partial results can still use credits, but failed steps are not included in that combined charge. For ranking reports, each batch is charged separately, so Load next [number] keywords can use more credits.
Opening saved results, filtering, sorting, paging through loaded rows and exporting do not request a new search. Resuming an already-started search or batch can complete its original charge; it does not charge twice for completed work. A new search needs enough credits before it can proceed.
Frequently asked questions
What is the difference between Competition and Difficulty?
Competition measures how many advertisers bid on a keyword in paid search. Difficulty appears only in Ranking keywords and scores how hard the keyword is to rank for organically. A keyword can have high competition and low difficulty.
Why does a keyword show a dash for volume?
No search volume was returned for that keyword and location, or its volume is zero. The table does not separate the two. The ranking table shows N/A instead of a dash.
Does Keyword ideas show where a domain ranks?
No. Keyword ideas lists suggestions related to the website. Use Ranking keywords for the domain's actual positions.
Are keyword idea results saved?
Yes. The latest search in every tab is saved for you in that workspace for seven days. Open the same tab to restore it. A new search replaces the previous one in that tab, and Clear removes it.
Does adding a keyword create content?
No. It adds the keyword to the chosen domain's tracked keywords.
Troubleshooting
“Select a location” appears
Choose a location before searching. Type at least three characters to see matching options.
“Enter a domain” appears
Add a website, such as example.com, then search again.
“Enter a valid public domain” or “Enter a valid domain” appears
Enter the domain only, such as example.com. Remove spaces and check the spelling.
The keyword search stopped with “The analysis didn't finish”
Read the message shown. If the search was accepted, reopen From a keyword in the same workspace to try restoring it. A saved-search error may offer Check saved search, which checks the existing search. If it still cannot be recovered, contact support before starting again: a repeat is a new request and can use more credits.
“Some results are unavailable” appears
One step of the search did not complete. The results that did complete are in the table, and only those are charged. You can keep using or exporting those results. If you choose to run a new search for the missing data, it can use credits again.
“Shorten your keyword” appears
The seed keyword is over 10 words or 80 characters. Shorten it, then select Get ideas.
“Check your list” or “List too long” appears
Nothing was submitted. Correct the line numbers named in the message, or reduce the list to 1,000 unique keywords.
“No keywords came back” appears
Nothing was returned for the search. Select Edit search and use a broader term.
Fewer rows appear than keywords pasted
Duplicates are checked once, and blank lines are ignored. Invalid or over-limit lists are refused before submission; they are not silently shortened. Also check the active filters and table page size. A row with a dash for volume means zero or unavailable volume, not a skipped input.
“Volume data didn't come back” appears
Your list stays in the box. Check the message and the location. Try again submits the lookup again and can use credits; it is not a free refresh of saved results.
“Couldn't read that domain” appears
Check the domain spelling, location and language, then select Try again.
“Ranking keywords didn't load” appears
Read the message shown:
- No credits were charged: the batch did not complete. Correct any issue in the message before selecting Search again.
- We could not finish this request. Your completed results are retained. Contact support before starting it again: the outcome of that batch is unclear, so Wheremore does not repeat it. Contact support rather than searching again, because a new search is charged separately.
- Report has expired: saved results are no longer available. Start a new search if needed; this can use credits.
“Competitor Insight has been upgraded” appears
The page is out of date. Refresh it, then run the ranking search again.
“Refresh the page before starting another keyword request” appears
Refresh the page, then search again.
“Your page session has expired” appears
Refresh the page, then search again.
“Websites could not be loaded” appears when adding a ranking keyword
The workspace's domains did not load, or no workspace is selected. Select a workspace, refresh the page, then select Add to tracker again.
“No tracked domains yet” or “No websites are available in this workspace” appears, but the workspace has domains
The domain list loads when the page opens. Refresh the page, particularly after adding a domain in another tab.
A keyword wasn't added to the tracker
The keyword stays in the table. Read the message, then select Add to tracker again.
My saved search did not reopen
Check that you are using the same account, workspace and tab. Each tab keeps only its latest search for seven days. A new search or Clear replaces or removes the previous saved result. Ranking keywords and Keyword ideas share the domain tab’s saved search.
If a Could not restore search message appears, read it and reopen the tab or refresh the page to try again. Restoring does not start a new paid search. Contact support if an accepted search remains unavailable.
Clear is unavailable
Wait for the search, restoration or ranking batch to finish. Clear does not stop a running search. If the server reports that another browser window has a newer saved search, refresh to restore that search before clearing it.
Results disappeared
Check the selected tab and workspace first. A cleared, replaced or expired search cannot be restored from that tab. Export a CSV before clearing or replacing results you want to keep.