Orphaned Pages
Quick start
1. Open Content Analysis
2. Select the target project from the dropdown
3. Locate the Orphaned Pages card
4. Review pages listed—each needs internal links added
5. Add internal links from other relevant pages to fix
Understanding the display
The Orphaned Pages card displays content pages with no internal links pointing to them. The badge in the header shows the total count of orphaned pages.
Each row shows:
• Page name — The title of the orphaned page
• URL — Click to visit the page directly
Pages appear in alphabetical order. Use the pagination controls at the bottom to navigate through longer lists.
What is an orphaned page?
An orphaned page is a content page that exists on the site but has no internal links pointing to it from other pages. Search engines discover pages by following links—orphaned pages are harder to find and crawl.
Orphaned pages typically suffer from:
• Lower visibility in search results
• No link equity flowing from other pages
• Users unable to navigate to them through internal links
What should I do next?
The action depends on the number of orphaned pages and their importance:
| Situation | Action |
| Few orphaned pages (1–10) | Add internal links from related content pages. Quick wins. |
| Many orphaned pages (10+) | Prioritise by importance. Fix high-value pages first. |
| Orphaned page is important | Add links from pillar content, navigation, or related posts. |
| Orphaned page is outdated | Consider consolidating, redirecting, or removing it. |
| Page deliberately isolated | Expected behaviour for landing pages or gated content. No action needed. |
Using the filters
Cluster
Filter orphaned pages by topic cluster:
• Select cluster — Shows orphaned pages within a specific cluster
• No selection — Shows all orphaned pages across the project
Filtering by cluster helps identify internal linking gaps within specific content areas.
Published status
Filter by publication state:
| Status | Shows |
| Published | Live pages only (default) |
| Draft | Unpublished pages only |
| All | Both published and draft pages |
Draft pages are expected to be orphaned—they haven't been linked yet. Focus on published pages for immediate action.
Troubleshooting
No orphaned pages showing
This is good news—all pages have internal links. Alternatively, check that the correct project and cluster are selected.
Page shows as orphaned but has links
SERP360 tracks internal links within the same project. Links from pages in other projects don't count. Verify the linking page belongs to the same project.
Count doesn't match expectations
The count reflects the current filter settings. Selecting a specific cluster or published status changes the total. Select 'All' for published status to see the complete picture.
Recently added links still showing page as orphaned
Internal link data updates when content is re-crawled. New links appear after the next crawl completes.
FAQ
What types of pages appear in this list?
Both topics and subtopics from the Content Journey feature appear. These are the primary content pages tracked within each project.
How does SERP360 detect internal links?
SERP360 crawls page content and identifies links pointing to other pages within the same project. Both inbound and outbound internal links are tracked.
Should every page have internal links?
Most content pages benefit from internal links. However, some pages—like dedicated landing pages or gated content—may intentionally have limited linking. Use judgement based on the page's purpose.
How many internal links should a page have?
There's no fixed rule. Focus on relevance—link from pages where the connection makes sense for users. One or two relevant internal links removes a page from the orphaned list.
Does fixing orphaned pages improve rankings?
Internal linking helps search engines discover and understand content relationships. Pages with proper internal linking typically perform better in search results.
Getting help
Contact support for data or technical issues