Broken Links
The Broken Links panel identifies links on content pages that no longer work—helping maintain site quality and prevent visitors from encountering dead ends.
Quick start
1. Navigate to Content Analysis
2. Select the target project from the dropdown
3. Review the Broken Links panel—the badge shows total issues
4. Click each broken link URL to verify the issue
5. Fix or remove broken links from the source page
Understanding the display
Each broken link entry shows four pieces of information:
| Field | Description |
| Page name | The topic or subtopic containing the broken link |
| Page URL | Address of the page where the broken link appears |
| Broken link | The destination URL that no longer works |
| Anchor text | The clickable text used for the link |
| Link type | Internal (same site) or External (different site) |
The badge in the panel header displays the total count of broken links. A pink badge with a number indicates issues requiring attention.
Link types
| Type | Meaning |
| Internal | Links to pages within the same website (blue badge) |
| External | Links to pages on other websites (pink badge) |
What should I do next?
Action depends on the link type and destination:
| Situation | Action | Priority |
| Internal link broken | Check if the target page was moved or deleted. Update the link or redirect the old URL. | High—affects site navigation |
| External link broken | Find the new URL or an alternative resource. Remove if no replacement exists. | Medium—affects credibility |
| Multiple links to same broken URL | Fix at the source. Consider a site-wide find and replace. | High—efficient batch fix |
| No broken links found | No action needed. Check back after adding new content. | None |
Using the filters
Project selection
The project dropdown controls which website's broken links appear. Select the relevant project to view its issues. All clusters within that project are included by default.
Cluster filter
Narrow results to a specific content cluster. Useful when focusing on one section of the site or when the total broken link count is high. Leave blank to see all clusters.
Troubleshooting
No broken links showing
This typically means no broken links exist for the selected project—a good result. Verify the correct project is selected. If content analysis hasn't run recently, broken links from newly added pages may not appear yet.
Link shows as broken but works when clicked
The destination page may have been restored since the last scan. Some sites also block automated checks while allowing browser access. Run a fresh content analysis to update the status.
Page URL missing
The source page may not have a URL assigned yet. Check the topic or subtopic configuration in content settings.
Cluster dropdown empty
The selected project may not have any clusters configured. Clusters organise content into groups. Create clusters in the Content Settings area first.
FAQ
How often does SERP360 check for broken links?
Broken links are scanned weekly.
Does fixing a broken link update the display immediately?
The display updates after the next content analysis scan. There is no manual refresh option—changes appear when the scheduled scan completes.
Why do some pages have multiple broken links?
Each broken link on a page creates a separate entry. A single page can reference multiple external resources. Focus on pages with the most issues for maximum impact.
What counts as a broken link?
Links returning error responses (404, 500, connection failures) are flagged as broken. Redirects are not flagged unless they lead to an error page.
Getting help
Contact support for persistent display issues