Zone Revisit Analysis

Zone Revisit Frequency shows which parts of a tracked page visitors return to after first reaching them.

Overview

The chart divides the selected page into scroll zones and calculates how genuine repeat visits are distributed across those zones.

• The horizontal axis shows page depth from 0% at the top to 100% at the bottom.
• The vertical axis shows each zone’s share of repeat visits for the displayed device.
• Desktop, mobile and tablet appear as separate columns when qualifying data exists.
• The first visit to a zone is excluded.

Use the chart to find sections that visitors return to for clarification, comparison, interaction or renewed attention.

A revisit is a behavioural signal. It does not prove that the section was useful, confusing or read carefully.

Access and scope

Zone Revisit Frequency is workspace-, website- and page-aware.

• The active workspace controls which websites are available.
• The website selector controls which tracked pages are available.
• A specific tracked page is required.
• The selected page must belong to a website accessible in the active workspace.
• Markets and search groups are not used.

Wheremore validates workspace access and page ownership whenever the chart loads.

Before you begin

You need:

1. A website assigned to the active workspace.
2. The Wheremore pixel installed.
3. Tracking enabled.
4. The page added in Manage Session Tracking.
5. Processed session-zone activity for the selected filters.
6. At least one zone visited more than once during a qualifying session.

Ordinary scrolling without a return to a zone does not produce a column.

Quick start

1. Open the User Behaviour Dashboard.
2. Confirm the active workspace.
3. Select a website.
4. Select a tracked page.
5. Select a referrer or leave Referrer set to All Referrers.
6. Select an audience.
7. Select a date range.
8. Choose a device or leave Device set to All.
9. Review the zones with the largest share of repeat visits.
10. Compare those zones with Page Engagement and Session Replay.

Apply the filters

Website and page

The chart requires a specific tracked page. Changing the website reloads the available pages, and changing the page replaces the chart data.

The page list comes from Manage Session Tracking. It is not a list of every URL discoverable on the live website.

Referrer

Choose All Referrers, Direct or an available referrer.

Zone revisit records contain a session identifier, so Wheremore can join them to the corresponding session summary and apply exact session-level referrer attribution.

• All Referrers includes every qualifying session.
• Direct includes sessions whose stored referrer is empty.
• A specific referrer includes only sessions with that exact stored referrer value.

If a referrer has no qualifying repeat visits, the chart displays an empty state.

Audience

Choose:

• All traffic to include all qualifying activity;
• Prospects to include activity classified as unauthenticated; or
• Identified visitors to include activity classified as authenticated or identified by the tracking configuration.

Audience classification depends on the Cookie or Cookieless setup, authenticated-user rules and exclusions configured in Manage Session Tracking.

“Identified” is an audience classification. The chart does not reveal a visitor’s private identity.

Date range

Choose:

• 7 days
• 30 days
• 60 days
• 90 days

The selected range includes the current day.

Revisits can be relatively uncommon, so a longer range may be needed on lower-traffic pages. A longer range can also combine activity from different versions of the page.

Device

Choose:

• All
• Desktop
• Mobile
• Tablet

When All is selected, each device with qualifying repeat activity appears as a separate, side-by-side series.

Each device has its own 100% distribution. Devices are not stacked together because doing so would combine separate percentage bases.

Responsive layouts can place the same content at different depths. Compare Desktop and Mobile separately before associating a peak with a particular section.

How revisits are calculated

Wheremore records how many times each session enters a 5% page-depth zone.

The stored count begins at one:

• visit_count = 1  means the session visited the zone once and did not return;
• visit_count = 2  means one genuine repeat visit;
• visit_count = 3  means two genuine repeat visits.

The chart therefore calculates:

Repeat visits = visit count − 1

Rows with a visit count of one are excluded.

For display, adjacent 5% records are grouped into 10% chart zones. The chart then:

1. totals genuine repeat visits in each zone;
2. totals all genuine repeat visits for the device; and
3. calculates each zone’s percentage of that device total.

For example, if Desktop has 20 repeat visits and four occurred in the 40% zone, that zone displays:

4 ÷ 20 × 100 = 20%

The displayed device percentages total approximately 100%, allowing for rounding.

Read the chart

A tall column

A tall column means a larger share of the selected device’s repeat visits occurred in that page-depth zone.

Possible explanations include:

• visitors returning to compare information;
• a table, image or example worth checking again;
• instructions that require reference;
• a call to action or interactive control;
• uncertainty or confusing copy;
• navigation back to an earlier section; or
• a sticky element appearing across multiple depths.

Use the page screenshot and session replays to determine which explanation is plausible.

A short column

A short column means the zone received a small share of recorded repeat visits.

It does not mean the zone was ignored. Visitors may have reached and understood it without returning.

No column or an empty chart

No column means no qualifying repeat visit was recorded for that zone and device.

An empty chart can be a valid result: visitors may have moved through the page without entering any zone more than once.

The report does not convert first visits into revisits merely to populate the chart.

Different device patterns

Desktop, mobile and tablet layouts can put the same element at different page depths. A peak that appears at 40% on Desktop may represent content found at another depth on Mobile.

Use the corresponding device view in Page Engagement before changing the page.

Interpret revisits carefully

More revisits are not automatically positive or negative.

A repeat visit can indicate:

• useful reference material;
• comparison between sections;
• interest in an image, table or offer;
• a visitor checking details before acting;
• confusion or unclear wording;
• navigation difficulty;
• repeated interaction; or
• a responsive-layout effect.

The chart shows where repeat movement happened. It does not explain why it happened.

It also shows distribution, not absolute popularity. A 100% column can represent a single repeat visit when that is the only qualifying revisit in the selected scope.

Use the tooltip

Move over a column to see:

• the page-depth zone;
• the device; and
• the percentage of that device’s repeat visits found in the zone.

Use a longer date range and supporting reports to judge whether a pattern is well established.

Recommended workflow

1. Start with All traffic, 30 days, All devices and All Referrers.
2. Identify the zones with the largest repeat-visit share.
3. Compare Desktop and Mobile separately.
4. Open Page Engagement to place each zone over the stored page screenshot.
5. Compare Scroll Depth vs Time Spent to understand reach and attention.
6. Compare Average Scroll Velocity to see whether visitors slow down or move quickly through the same area.
7. Compare Clicks vs Scroll Depth to identify nearby interaction.
8. Use Session Replay to inspect individual journeys that move backwards or revisit content.
9. Check conversions before deciding whether a revisit pattern is valuable.
10. Use Page Optimisation when a section needs structural or content review.

Analyse with AI

Use Analyse with AI after selecting the correct workspace, page, referrer, audience, date range and device.

The analysis should treat revisits as ambiguous behavioural signals rather than proof of either interest or confusion. Confirm important findings against:

• Page Engagement;
• Session Replay;
• Scroll Depth vs Time Spent;
• Average Scroll Velocity;
• Clicks vs Scroll Depth; and
• conversion data.

Data timing

The chart uses processed session-zone data rather than live browser events.

Recent visits may not appear immediately. A qualifying session must enter the same zone more than once before it contributes to the chart.

Changing workspace, page or filters replaces the previous result. Older unfinished requests cannot overwrite the latest selection.

What should I do next?

• Use Page Engagement to identify the content occupying a revisit zone.
• Use Session Replay to see why an individual visitor moved back.
• Use Scroll Depth vs Time Spent to compare revisits with reach and time.
• Use Average Scroll Velocity to compare revisits with reading-like or skimming-like movement.
• Use Clicks vs Scroll Depth to identify interaction near a revisit peak.
• Use the Conversions Dashboard to connect the behaviour with outcomes.
• Use Page Optimisation when the page structure or content needs review.
• Use Manage Session Tracking when a website or page is unavailable.

Troubleshooting

The chart asks me to select a workspace

Select an active workspace and confirm that your account has access to it.

The chart asks me to select a page

Select a website and then a tracked page. If the page is unavailable, add or enable it in Manage Session Tracking.

No data appears

• Confirm the page is tracked.
• Confirm tracking is enabled.
• Select All traffic.
• Select All devices.
• Select All Referrers.
• Increase the range to 30, 60 or 90 days.
• Allow recent activity to finish processing.

The page may simply have no genuine repeat zone visits in the selected scope.

A page has scroll data but no revisit data

This is expected when sessions visited each zone only once. Scroll reach and time records do not automatically create revisit records.

A specific referrer shows no data

The selected referrer may have no sessions containing genuine repeat zone visits. Return to All Referrers, increase the date range or choose another page.

Identified visitors show no data

The selected page and range may contain no repeat activity classified as identified. Review authenticated-user configuration in Manage Session Tracking, increase the date range or select another page.

A device is missing

No qualifying repeat visits were recorded for that device. Select All traffic, increase the date range or confirm the pixel is active on that device layout.

The percentages look very different between devices

Each device has its own percentage distribution and sample. A device with one repeat visit can display 100% in one zone, while another device may distribute many visits across several zones.

The chart differs from Scroll Depth

Scroll Depth shows how far visitors reached. Zone Revisit Frequency shows where they returned after the first visit. The reports answer different questions.

Frequently asked questions

Does a first visit count as a revisit?

No. The chart subtracts the initial visit and includes only activity above one visit to the same session-zone record.

Does 100% mean every visitor returned to that zone?

No. It means all qualifying repeat visits for that displayed device occurred in that zone. It could be based on a small number of events.

Does the chart show unique visitors?

No. It displays the distribution of repeat zone-entry events. A session can contribute repeat visits to several zones.

Can one session contribute more than once?

Yes. A visit count of three contributes two repeat visits, and the same session can revisit more than one zone.

Does All devices combine every device?

No. It displays a separate side-by-side percentage distribution for each device with qualifying data.

Can I filter by referrer?

Yes. Session-zone rows contain a session identifier, allowing exact matching to the stored session referrer.

Can I filter by market?

No. Markets relate to search tracking and do not scope this behaviour report.

Does this report change my website?

No. It is a read-only report.