Manage AI Visibility

AI Visibility tracks where a brand appears in AI platform responses — revealing whether ChatGPT, Claude, Gemini, and Perplexity recommend it when a target audience asks about solutions to their problems.

Quick start

1. Click Create new configuration on the AI Visibility page.

2. Chat with TIA — answer questions about the target audience: role, industry, company size, geography, core problem, and competitors.

3. Review and select questions across the Awareness, Consideration, and Decision phases.

4. Click Confirm & Launch, name the configuration, select AI platforms and a run schedule.

5. Monitor results from the AI Visibility table as data collects.

Understanding the display

The AI Visibility table lists all configurations. Each row shows the configuration name and a snippet of the audience's core problem. Expanding a row reveals the full audience profile, configuration settings, tracked features, and collected conversations.

Column	What it shows
Configuration name	The name given at launch, with the audience problem shown below it
Key context	The audience role and industry extracted from the profile
Project	The project this configuration is assigned to, or a dash if none
Status	Active/inactive toggle — active configurations run on the set schedule
Actions	Pencil icon to edit, bin icon to delete

Expanded row

Click the chevron on any row to expand it. The expanded view shows two columns: audience context and competition on the left; business problem and configuration settings on the right. Conversations appear below the grid with pagination controls for large result sets.

What should I do next?

Situation	Action
No configurations exist	Create one using the TIA chat flow — see Creating a configuration below
Configuration is active and collecting data	Expand the row to review conversations and check visibility results
Questions feel off-target for the audience	Edit the configuration > Questions tab — refine, delete, or generate new questions
A competitor or tool is missing from questions	Edit > Questions tab > Enrich from search data — scan a competitor domain
Configuration is no longer relevant	Toggle the status switch to inactive, or delete it
Brand name tracked incorrectly	Edit > Configuration tab — update the Track results for field
Wrong AI platforms selected	Edit > Configuration tab — adjust the AI platforms selection
Questions tab shows no results in Enrich	Try a more established competitor domain in the same geography

Creating a configuration

Each configuration represents one audience segment. A marketing director at an enterprise SaaS company asks different questions to an early-stage founder — separate configurations produce more accurate visibility data for each.

The TIA chat

TIA builds the audience profile through a short conversation. Answer each question directly — specific answers produce better questions. Give a job title rather than a department: 'Marketing Manager' rather than 'Marketing Team'. TIA accepts 'global' as a geography if the audience is genuinely international.

The profile card on the right updates as TIA captures each field. The card header displays 'Building...' while the conversation is in progress and 'Complete' once all fields are captured. Click any populated field to edit it directly without restarting the conversation.

TIA captures six fields, displayed in the profile card as:

Card label	What to provide
Role	One specific job title at one seniority level — e.g. 'Marketing Managers', 'Investment Associates'
Industry	The sector this audience works in — e.g. 'B2B SaaS', 'Healthcare', 'Venture Capital'
Company size	One of: startup, small, mid-size, large, enterprise
Geography	Country, region, or 'Global' — e.g. 'UK', 'United States', 'EMEA'
Core problem	The specific frustration driving the audience to look for solutions — at least one full sentence
Alternatives	Tools or vendors the audience currently uses or compares — comma-separated

After the six fields are complete, TIA asks for the brand or company name to track. The card then shows a seventh field, Brand tracking, displaying the confirmed brand and domain together.

Question phases

Once the profile is complete, TIA generates questions across three buyer journey phases. Each question, when asked to an AI platform, produces a response naming specific brands or tools — this is what makes them trackable.

Phase	What it covers
Awareness	Discovering that solutions and vendors exist for the problem
Consideration	Comparing specific vendors, products, and features
Decision	Validating a specific brand or seeking alternatives before committing

Enriching with search data

The enrichment option scans one or more competitor domains for real questions people search for. Enriched questions display search volume, AI Overview flags, and PAA (People Also Ask) signals. These signals help prioritise which questions to track — high-volume questions with AI Overview flags represent the highest-value visibility opportunities.

To enrich: click Enrich from search data in the curation view, add up to five competitor domains, then click Run. Select the questions to add, then click Add questions.

After selecting questions, click Confirm & Launch to open the launch modal. Complete all required fields before saving.

Field	Notes
Configuration name	Auto-suggested from the audience role and industry — edit as needed
Track results for	The brand or company name to monitor across AI responses — required
Project	Required — assigns the configuration to a workspace project
AI platforms	Select one or more — ChatGPT, Claude, Gemini, Perplexity, plus search variants
Run schedule	Mon, Wed, Fri (default) or Daily
Key features to track	Optional — select features from the workspace key items pool

Managing configurations

The AI Visibility table is the central place to view, organise, and manage all configurations. Configurations accumulate conversation data over time — active configurations run automatically on the set schedule.

Toggling active status

Use the status toggle in each row to pause or resume data collection without deleting the configuration. Inactive configurations retain all historical data and questions. Reactivating resumes collection on the next scheduled run.

Expanding a row

Click the chevron button to expand a row and see the full configuration detail. Conversations appear below the audience and settings grid. The first expansion loads conversations automatically; subsequent pages load on demand using the pagination controls.

Deleting a configuration

Click the bin icon and confirm the deletion prompt. Deletion is permanent — configuration settings, questions, and all associated conversation data are removed. Toggle inactive instead if historical data needs to be preserved.

Editing a configuration

Click the pencil icon on any row to open the edit modal. Changes apply to future runs only — historical conversation data is not affected. The modal has four tabs.

Configuration tab

Covers the core settings: configuration name, brand name, project assignment, run schedule, and AI platform selection. The domain field shows the tracked domain as read-only reference — it cannot be changed after creation.

Audience profile tab

Displays the six profile fields — role, industry, company size, geography, core problem, and competitors — all editable. Any legacy fields recorded during the original wizard flow (solution category, budget range) appear at the bottom as read-only reference.

Questions tab

Questions are grouped by phase. Each question can be edited inline, deleted, or added manually. The tab also offers two methods for adding more questions:

Method	How it works
Generate from profile	Uses the saved audience profile to suggest new questions — useful when the audience has evolved since the original setup
Enrich from search data	Scans a competitor domain for real search queries, returning questions with volume and AI Overview data

To edit a question, hover over it and click the edit icon. Save with Enter or the Save button. To delete, click the bin icon. Deletions are soft — historical data from deleted questions is preserved.

Features tab

Shows the full key items pool for the workspace as a checklist. Tick to include a feature in tracking for this configuration. Key items are managed from the Manage key items panel — see Managing key items below.

Managing key items

Key items are the product features or capabilities tracked across AI platform responses. They are workspace-scoped — all configurations in a workspace share the same pool. Open the Manage key items panel from the link in the Questions tab or the Features tab of the edit modal.

Adding a key item

Type a name in the input at the bottom of the panel and click Add. Names must be unique within the workspace (matching is case-insensitive) and must not exceed 255 characters. New items are available immediately across all configuration edit modals in the workspace.

Renaming a key item

Hover over an item and click the pencil icon to edit the name inline. The new name must not match an existing item in the workspace. Only the user who created the item can rename it — items created by another account member display a Shared badge instead of edit controls.

Deleting a key item

Hover over an item and click the bin icon. If the item is not linked to any configuration, deletion is immediate. If the item is used in one or more configurations, a confirmation prompt shows the number of configurations affected. Confirming removes the item from all linked configurations and deletes it permanently.

The Shared badge

Items created by a parent account or another account member appear with a Shared badge. Shared items can be selected for tracking in any configuration but cannot be renamed or deleted by other users. Contact the account owner to request changes to shared items.

Usage count

Each item in the panel shows a usage count — the number of configurations currently tracking it. Items with a count of zero are available but not actively used.

Troubleshooting

TIA chat is not progressing

TIA requires specific answers to move forward. If TIA keeps asking the same question, the answer given may be too vague or broad. For role, give a single job title at one level: 'Operations Manager' rather than 'Operations Team' or 'various roles'. For core problem, give a descriptive sentence rather than a single word.

No questions generated

TIA needs all six profile fields before generating questions. Check the profile card for any fields showing as empty (displayed as dots). Return to the chat and answer the missing fields. If the chat is complete but a field is still empty, click it in the profile card to edit it directly.

Enrichment returns no questions

The domain scanned may not rank for questions relevant to the audience's geography or problem area. Try a more established competitor domain, or a domain that targets the same audience more directly. The enrichment scan covers up to five domains simultaneously — adding more domains increases the chance of finding usable questions.

Configuration shows no conversations after first run

Check that the configuration is active (status toggle on). New configurations typically produce first results within 24 hours on a daily schedule, or at the next Mon/Wed/Fri window. If the configuration was created close to the scheduled run time, wait for the following scheduled run.

Key item name is rejected when adding or renaming

The name already exists in the workspace under the same account or a parent account. Key item names must be unique across the workspace — including items created by other account members. Choose a more specific name, or check the existing list for a match.

Features come from the workspace key items pool. Add new items using the Manage key items link in the Features tab, or from within the Questions tab of the launch modal. Items added to the pool are available immediately in all configuration edit modals for that workspace.

A key item shows a Shared badge instead of edit controls

The item was created by a parent account or another user in the workspace. Only the original creator can rename or delete it. To request changes, contact the account owner. To create a separate item for independent use, add a new item with a distinct name.

FAQ

Can one brand have multiple configurations?

Yes. Each configuration represents a different audience segment. A different role, geography, or core problem produces different questions and different visibility insights. Running multiple configurations for one brand reveals how it appears across the full buyer journey for different audience types.

What is the difference between standard platforms and search variants?

Standard platforms (ChatGPT, Claude, Gemini, Perplexity) track direct AI chat responses. Search variants (ChatGPT Search, Gemini Search, Perplexity Search) track responses where the AI retrieves current web content alongside its own training data. Both types can be selected in the same configuration.

How many questions should be selected?

Fifteen to 25 questions across the three phases gives reliable data without running unnecessary checks. Prioritise questions with high search volume and AI Overview flags — these represent the highest-value visibility opportunities. Awareness questions typically form the largest group; decision questions the smallest.

What happens to historical data when questions are deleted?

Deleted questions are removed from future runs. Historical conversation data collected before deletion is preserved and remains accessible in the expanded row until the configuration itself is deleted.

Can the audience profile be updated after launch?

Yes — edit the Audience profile tab in the edit modal. Updating the profile does not regenerate questions automatically. Use Generate from profile in the Questions tab to create new questions based on the updated profile, then review and add the ones that are relevant.

How often do configurations run?

Mon, Wed, Fri (three times per week) or Daily, depending on the schedule set at creation or updated in the Configuration tab of the edit modal.

Is a project required to create a configuration?

Yes — a project must be selected in the launch modal. Projects organise configurations within a workspace. If no suitable project exists, create one from the project management area before launching the configuration.

Who can edit or delete a key item?

Only the user who created the item. Items created by a parent account or another account member show a Shared badge and cannot be modified. Contact the account owner to request changes.

What happens to configurations when a key item is force-deleted?

The item is removed from every configuration that tracks it, then permanently deleted. Conversation data already collected is not affected — only the link between the item and those configurations is removed.

Getting help

Check the AI analysis notes in any conversation — they include context about data limitations and how to interpret results. For data or configuration issues not covered here, contact support with the configuration name and a description of the problem.