Top AI Conversations
Best Performing Conversations surfaces the tracked conversation prompts where brand visibility in AI responses is highest—identifying where the brand earns strong AI recommendations and revealing what makes those conversations work.
Quick start
1. Open the AI Visibility section and allow the page to load
2. Set the date range, persona, and platform using the global filter bar
3. Check Provider Position—Any is the default, giving the broadest view of brand presence across all recommendation positions
4. Review the list—conversations with the highest maximum visibility appear first
5. Check the platform bars to see where brand visibility is strongest on each conversation
Understanding the display
Each row represents a tracked conversation prompt where brand visibility has been measured across one or more AI platforms. The conversations with the highest peak visibility across all platforms appear at the top—these are the prompts where the brand is most reliably recommended.
Visibility percentage measures how often the brand appeared as a recommended provider in AI responses to that conversation prompt, expressed as a percentage of total runs. A visibility of 100% means the brand appeared in every run. A visibility of 0% means it did not appear in any run.
The meta tags on each row show the primary platform, associated persona, and journey phase. The platform bars highlight the best-performing platform for each conversation.
Visibility percentage
Visibility is calculated per conversation per platform: the number of runs where the brand appeared as a provider within the configured position threshold, divided by the total number of runs, multiplied by 100.
Platform bars
Each bar shows the brand's visibility percentage on a specific platform for that conversation. The highest-performing platform bar is highlighted. A conversation may show strong visibility on one platform and weaker visibility on others—the ranking reflects the peak across all platforms.
Ranking
Conversations are sorted by maximum platform visibility, highest first. A conversation ranks above another if its best-performing platform has higher visibility, regardless of how other platforms perform. This surfaces conversations where the brand excels on at least one platform.
What should I do next?
Use visibility patterns to identify what is working and where to replicate it:
| What you see | Action |
| High visibility across all platforms | Strong, consistent performer. Identify what brand content or signals underpin this conversation and apply the same approach to lower-performing prompts. |
| High visibility on one platform only | Platform-specific strength. Investigate what content or signals are driving visibility on that platform and assess whether the same can be established on others. |
| High peak visibility but lower average | Performance is uneven across platforms. Use the platform bars to identify the gap and focus on the weaker platforms individually. |
| Moderate visibility (40–70%) with growth potential | These conversations are established but not dominant. Small content or authority improvements are likely to move the needle. |
| No conversations shown | No run data exists for the selected filters. Expand the date range or adjust persona and phase filters. |
Using the filters
Best Performing Conversations has no per-component filters. All filtering is controlled by the global filter bar, which applies across the entire AI Visibility section.
Global filter bar
| Filter | What it controls |
| Date range | The period for visibility data. Options: 7 days, 30 days, 90 days, 180 days, or a custom range. |
| Persona | Limits results to conversations run under a specific buyer persona configuration. |
| Platform | Limits results to a single AI platform or shows all platforms combined. |
| Phase | Filters by journey phase (such as awareness or consideration). |
| Provider Position | Controls which provider recommendations count towards visibility. Any includes all positions. Top 3 limits to the top three recommendations. Primary limits to responses where the brand is the leading recommendation. |
Choosing a Provider Position
Any is the default for this component—it gives the broadest view of brand presence across all recommendation positions and is the best starting point for understanding overall visibility strength.
Top 3 focuses on conversations where the brand earns a prominent recommendation. Conversations that remain highly visible under Top 3 indicate strong, consistent brand authority for those prompts.
Primary is the strictest filter, showing only conversations where the brand earns the leading recommendation. High visibility at Primary represents the strongest form of AI recommendation performance.
Using best performers to improve weak performers
Best Performing Conversations is most useful when read alongside Worst Performing Conversations. The two components together reveal the full performance range—from where the brand is strongest to where it needs the most work.
When a conversation performs well, review what brand content or pages support it and whether that content can be extended to cover related topics. When a high-performing conversation sits in the same phase or persona as a low-performing one, the gap is a focused opportunity.
Troubleshooting
No conversations shown
No run data exists for the selected filters, or the filters are too restrictive.
• Expand the date range
• Set Platform, Phase, and Persona to all
• Verify that conversation prompts have been configured and run
Visibility seems lower than expected
Provider Position significantly affects visibility scores.
• Check Provider Position—if set to Primary, only top-slot recommendations count; switch to Any for the broadest view
• Check the date range—a short window may capture an atypical period
• Filter by a specific platform to isolate whether low performance is platform-wide or isolated
Expected conversations are missing
Conversations only appear when run data exists for that prompt within the selected period.
• Expand the date range
• Check that the relevant persona and phase are included in the filters
• Verify that conversation prompts are active and have been run recently
FAQ
How does this differ from Worst Performing Conversations?
Both components measure the same visibility metric across the same tracked conversations. Best Performing Conversations ranks by highest maximum visibility, showing where the brand performs best. Worst Performing Conversations ranks by lowest average visibility, showing where brand presence is weakest. Reading them together gives a complete picture of performance range.
Why is ranking based on maximum visibility rather than average?
Maximum visibility surfaces conversations where the brand excels on at least one platform—even if other platforms lag. This makes it easier to identify platform-specific strengths and understand what success looks like, rather than presenting an average that masks where peak performance is occurring.
What does high visibility at Any position versus Primary position tell me?
High visibility at Any position means the brand appears frequently in AI responses for that conversation—at some recommendation level. High visibility at Primary means the brand consistently earns the top recommendation slot. The difference between the two scores indicates how often the brand earns the leading position versus a lower one.
How many conversations are shown?
Up to ten—the ten with the highest maximum visibility under the selected filters.
Can the data be exported?
Best Performing Conversations does not include a built-in export. Contact support for data export options.
Getting help
6. Check Provider Position first—it has the largest effect on visibility scores
7. Compare against Worst Performing Conversations to understand the full performance range
8. Contact support for brand configuration questions or unexpected behaviour