AI Visibility Share of Voice

Share of Voice shows how much of the monitored AI conversation belongs to your organisation compared with the competitors selected in AI Visibility Settings.

Use it to see whether your brand is gaining or losing relative visibility when AI platforms discuss the providers relevant to your buyers.

What the chart measures

For each monitoring date, Wheremore calculates:

response-level appearances of an organisation ÷ response-level appearances of all organisations in the comparison set × 100

The comparison set contains:

Your Brands — all names and aliases saved for your organisation, combined into one series.
Default Competitors — the competitors selected in AI Visibility Settings.

If no default competitors are saved, Wheremore uses up to four of the most frequently observed competitors for the selected period.

For example, suppose one monitoring date contains:

Your Brands in 8 responses;
Competitor A in 4 responses; and
Competitor B in 2 responses.

There are 14 comparison-brand appearances, so the chart shows:

Your Brands: 57.1%;
Competitor A: 28.6%; and
Competitor B: 14.3%.

How appearances are counted

Each organisation can count only once in a single AI response.

If one response mentions three aliases belonging to Your Brands, it still contributes one appearance to Your Brands. This prevents organisations with many saved aliases from receiving an artificial advantage.

A response can mention more than one organisation. If it mentions Your Brands and two competitors, it contributes one appearance to each of those three organisations.

This is why the calculation uses comparison-brand appearances rather than the number of responses.

Before data appears

The selected project needs:

An AI Visibility monitoring configuration.
Active monitoring questions.
One or more selected AI platforms.
Completed and processed monitoring responses in the selected period.
At least one name saved under Your Brands in AI Visibility Settings.

For a deliberate competitor comparison, also select the organisations under Default Competitors.

Quick start

Open the AI Visibility Dashboard.
Select the required project.
Choose a date range.
Leave Journey Phase, Configuration and Platform set to all values for the widest view.
Set Provider Position to Mentioned Anywhere.
Compare Your Brands with the competitor series.
Hover over a monitoring date to view the percentage and comparison-appearance counts.
Narrow the filters to investigate a particular journey phase, configuration, platform or recommendation position.

Apply the dashboard filters

Project

The project determines the configurations, responses, Your Brands aliases and Default Competitors used by the chart.

Projects are limited to those available in the active workspace.

Date Range

Choose a preset period or a custom start and end date. Dates are interpreted as UTC calendar dates and both custom boundaries are included.

Preset periods include today. Last 30 Days therefore means today and the preceding 29 UTC dates.

Journey Phase

Choose all phases or restrict the calculation to:

Awareness;
Consideration; or
Decision.

Use this filter to see whether your relative visibility changes as monitored buyers move from understanding a problem to evaluating and choosing providers.

Configuration

Choose all configurations or one monitoring configuration.

Use a single configuration to isolate a particular audience, product, market context or set of questions.

Disabling a configuration stops future scheduling but does not delete its completed historical responses. Historical data can therefore remain part of an all-configurations view.

Platform

Choose all platforms or one AI platform.

Use this filter to identify whether your relative visibility differs between ChatGPT, Claude, Gemini, Perplexity and their search-enabled variants.

Provider Position

Provider Position changes which structured provider appearances qualify:

Mentioned Anywhere — the organisation appears anywhere in the provider list.
Top 3 Recommendations — the organisation appears in positions 1 to 3.
#1 Recommendation — the organisation appears in position 1.

Start with Mentioned Anywhere, then use Top 3 and #1 to distinguish general recognition from recommendation leadership.

Read the chart

The chart is a percentage-stacked area chart. On every date with qualifying comparison-brand appearances, the visible shares total 100%.

Hover over a measured date to see each organisation in this format:

Your Brands: 40.0% · 4 of 10 comparison appearances

The hard numbers explain the percentage:

4 is the number of monitored responses in which Your Brands appeared on that date.
10 is the total response-level appearances across Your Brands and all competitors in the displayed comparison set.
40.0% is 4 divided by 10, expressed as a percentage.

The denominator is labelled comparison appearances, not responses, because one response can contain several compared organisations. For example, a response containing Your Brands and two competitors contributes three comparison appearances.

Use the counts when comparing dates. A sharp percentage movement based on a small number of comparison appearances should be interpreted more cautiously than the same movement based on a larger total.

Your Brands rising — your organisation accounted for a larger proportion of appearances within the selected comparison set.
Your Brands falling — competitors gained relative share, even if your absolute number of appearances stayed stable.
A competitor rising — that competitor appeared in a larger proportion of the monitored comparison conversation.
Stable high share — your organisation is maintaining strong relative presence across the selected questions and filters.
High Mentioned Anywhere but low #1 share — the organisation is recognised but does not consistently lead final recommendations.

A high Share of Voice does not show whether the brand was discussed positively, supported by citations or recommended first. Use the other AI Visibility reports to investigate those questions.

Comparison settings change the result

The chart is always relative to the current comparison set.

Adding or removing a competitor changes the denominator and can therefore change every displayed percentage, including historical dates. Editing Your Brands aliases can also change how historical provider records are grouped.

When you materially change the comparison set, add an annotation so future readers can explain the break in comparability.

For consistent trend analysis, keep the same Your Brands and Default Competitors throughout the period being compared.

Monitoring days and missing dates

AI Visibility monitoring may run only on selected weekdays. A date without qualifying comparison data is not treated as 0%.

The area chart connects the nearest measured monitoring dates to keep the trend readable. The area shown between those dates is visual continuity only; it does not mean Wheremore measured the intervening dates.

There is an important difference:

0% for one organisation — other comparison organisations appeared on that monitoring date, but this organisation did not.
No observation — none of the organisations in the selected comparison set produced a qualifying appearance on that date.

Add annotations

Select a date inside the chart to add a short annotation. Use annotations to record:

changes to Your Brands or Default Competitors;
new or edited monitoring questions;
product launches or positioning changes;
important content or website updates;
campaign launches; or
changes to platforms or processing schedules.

Select an annotation label to delete it.

Annotations provide context only. They do not alter stored responses or the Share of Voice calculation.

What the chart does not measure

Share of Voice is not:

market share;
website traffic share;
search ranking or organic visibility;
the percentage of all AI answers on the internet;
an absolute count of brand mentions;
sentiment;
citation rate;
conversion contribution; or
proof that one activity caused a change.

It measures relative provider appearances within the monitored questions, selected filters and configured comparison set.

What should I do next?

Open AI Platform Conversation Responses to read the answers behind a movement.
Use Competitive Win Rate to examine head-to-head visibility.
Use Customer Journey Phase Progression to compare visibility across Awareness, Consideration and Decision.
Use Conversation Sentiment Analysis to see how the monitored brand is presented.
Use Citation Rate Analysis to see whether answers provide sources and cite your domain.
Review AI Visibility Settings if brand aliases or competitor groupings are incorrect.
Review Manage AI Visibility Tracking if questions, platforms, phases or processing days need changing.

Data timing

The chart is not real time. Monitoring runs on each configuration's selected processing days, and results appear after provider calls and response processing have completed.

The newest scheduled date can therefore be incomplete while jobs remain pending, running or waiting to be processed.

Google AI Mode follows the same provider-based rule: a response contributes only when it contains usable structured providers. Answer-level sources do not create provider appearances, so its response count can be higher than the evidence population used by this chart.

Troubleshooting

Select a project appears

Select a project in the global controls.
Confirm the active workspace is correct.
Confirm you have access to the project.
Allow the project selector to finish loading.

Add at least one of your brand names appears

Select Configure on the AI Visibility Dashboard.
Add the company and product names that represent your organisation under Your Brands.
Save the settings.
Reload the chart if it does not refresh automatically.

Avoid broad aliases that may also describe unrelated providers.

No comparable brand mentions were found

Increase the date range.
Return Journey Phase, Configuration and Platform to their all-values options.
Set Provider Position to Mentioned Anywhere.
Confirm scheduled monitoring responses have completed.
Check that the saved Your Brands and Default Competitors match the provider names found in the responses.
Open AI Platform Conversation Responses to confirm which providers were returned.

The chart changed after editing settings

This is expected. The chart applies the current Your Brands and Default Competitors to the selected historical responses. Changing that comparison set can reinterpret the entire displayed period.

The shares total 100%

This is expected for a percentage-stacked comparison. Each observed date divides the qualifying appearances among the organisations in the selected comparison set.

The percentage changed sharply

Hover over both dates and compare their total comparison appearances. When the total is small, one additional brand appearance can cause a large percentage movement.

Also confirm that the project, filters, Provider Position and comparison set are unchanged.

The areas spike or appear connected across missing days

Check the monitoring schedule. Dates without observations are omitted and the chart connects the nearest measured dates. Hover over the chart to identify the dates that contain actual measurements.

The result differs from another AI Visibility report

Confirm both reports use the same:

project;
date range;
journey phase;
configuration;
platform;
provider position; and
brand settings.

The reports may still differ because Share of Voice, visibility rate, competitive win rate, sentiment and citation rate measure different things.