AI Visibility Competitive Win Rate

Competitive Win Rate shows how often Your Brands outrank selected competitors when both appear in the same monitored AI response.

Use it to distinguish general visibility from competitive preference. A brand may appear frequently in AI answers but still lose the recommendation position when a competitor appears beside it.

What counts as a competitive encounter

A response is a competitive encounter when it contains:

at least one name or alias saved under Your Brands; and
at least one competitor in the selected comparison set.

Responses that mention only Your Brands, only competitors or unrelated providers do not enter the calculation.

Each organisation is counted once per response. If an answer includes several aliases belonging to Your Brands, Wheremore uses the best structured provider rank found for those aliases.

How Your Brands win rate is calculated

For every qualifying response, Wheremore compares:

the best provider rank achieved by Your Brands; with
the best provider rank achieved by any selected competitor in that response.

Your Brands wins when its rank is better. Provider rank 1 is better than rank 2.

For each monitoring date:

Your Brands wins ÷ responses containing Your Brands and at least one selected competitor × 100

For example, if Your Brands and one or more selected competitors appear together in 10 responses and Your Brands ranks better in 6 of them, the Your Brands win rate is 60%.

How competitor lines are calculated

Each competitor line is a direct head-to-head comparison with Your Brands.

For each competitor:

competitor wins ÷ responses containing both that competitor and Your Brands × 100

The competitor lines can have different numbers of encounters. A competitor that appears beside Your Brands twice is not based on the same evidence volume as one that appears beside Your Brands 50 times.

Ties

When Your Brands and a competitor have the same best rank, the response counts as an encounter but neither organisation receives a win.

This means:

Your Brands and competitor percentages do not have to add to 100%;
several competitor lines do not form a percentage distribution; and
the chart is not a share-of-voice chart.

The Your Brands line also compares the brand with the best selected competitor in each response, while each competitor line uses only that competitor’s direct encounters. The series therefore have different denominators and should be interpreted separately.

Before data appears

The selected project needs:

An AI Visibility monitoring configuration.
Monitoring questions assigned to journey phases.
One or more selected AI platforms.
Completed and processed monitoring responses.
At least one company or product name saved under Your Brands in AI Visibility Settings.
Preferably, one or more organisations saved under Default Competitors.

If no Default Competitors are saved, Wheremore uses up to four of the most frequently observed competitors for the selected filters.

Quick start

Open the AI Visibility Dashboard.
Select the required project.
Choose a date range.
Leave Journey Phase, Configuration and Platform set to all values for the widest view.
Set Provider Position to Mentioned Anywhere.
Compare Your Brands with the competitor lines.
Hover over a monitoring date to view its win rates, wins and encounter counts.
Narrow the filters to investigate a particular journey phase, configuration, platform or provider position.
Open AI Platform Conversation Responses to read the answers behind an important movement.

Apply the dashboard filters

Project

The project determines the monitoring responses and AI Visibility Settings used by the chart.

Projects are limited to those available in the active workspace.

Date Range

Choose a preset period or a custom start and end date. Dates are interpreted as UTC calendar dates and both custom boundaries are included.

Preset periods include today. Last 30 Days therefore means today and the preceding 29 UTC dates.

Journey Phase

Choose all phases or restrict the calculation to:

Awareness;
Consideration; or
Decision.

Use this filter to see whether the brand wins more often while buyers discover a problem, compare solutions or seek a final recommendation.

Configuration

Choose all configurations or one monitoring configuration.

Use one configuration to isolate a particular audience, product, market context or set of questions.

Disabling a configuration stops future scheduling but does not remove its completed historical responses from Competitive Win Rate.

Platform

Choose all platforms or one AI platform.

This can reveal whether the brand performs differently across ChatGPT, Claude, Gemini, Perplexity and their search-enabled variants.

Provider Position

Provider Position makes the definition of a win stricter:

Mentioned Anywhere — the winner may hold any valid provider rank.
Top 3 Recommendations — a win counts only when the winning organisation is ranked 1, 2 or 3.
#1 Recommendation — a win counts only when the winning organisation is ranked first.

The response still counts as an encounter when the better-ranked organisation falls outside the selected position threshold. It simply produces no qualifying win.

For example, if Your Brands ranks fourth and a competitor ranks fifth:

Your Brands wins under Mentioned Anywhere;
neither receives a win under Top 3; and
neither receives a win under #1 Recommendation.

Start with Mentioned Anywhere, then compare Top 3 and #1 to see whether head-to-head leadership is translating into prominent recommendations.

Read the chart

Hover over a measured date to see each organisation in this format:

Your Brands: 60.0% · 3 wins from 5 encounters

The hard numbers explain the percentage:

3 wins means Your Brands achieved the better qualifying provider rank in three responses.
5 encounters means five responses contained Your Brands and at least one selected competitor.
60.0% is 3 divided by 5, expressed as a percentage.

For a competitor line, the encounters are responses containing both that competitor and Your Brands. Each competitor can therefore have a different daily encounter total.

Ties and wins outside the selected Provider Position remain encounters but do not add to the win count. Use the counts when comparing dates: a high rate based on one or two encounters is less dependable than a similar rate supported by many encounters.

The 50% reference line is a useful guide:

Above 50% — the organisation wins more than half of its qualifying encounters, before allowing for ties.
Below 50% — it wins fewer than half.
Near 50% — results are comparatively balanced, although the number of ties and encounters still matters.
Rising Your Brands line — Your Brands is outranking the selected competitors more often.
Falling Your Brands line — competitors or ties are accounting for more encounters.
One competitor rising — that competitor is increasingly outranking Your Brands in their direct encounters.
Strong Mentioned Anywhere but weak #1 — the brand often ranks better head to head but does not consistently take the leading recommendation.

Always consider evidence volume. A 100% rate based on one encounter is less dependable than 70% based on many encounters.

Comparison settings affect the result

The Your Brands line uses the competitors currently selected in Default Competitors.

Adding or removing a competitor can change:

which responses qualify as encounters;
which competitor provides the best opposing rank; and
the historical Your Brands win rate.

Editing Your Brands aliases can also regroup historical provider records.

Use annotations to record material changes to aliases or the comparison set. Keep settings stable when assessing a continuous trend.

Monitoring days and missing dates

AI Visibility monitoring may run only on selected weekdays.

A date with no competitive encounters is not treated as 0%. The chart connects the nearest measured dates to keep the trend readable. This is visual continuity only and does not mean Wheremore measured the intervening dates.

There is an important difference:

0% — qualifying encounters existed, but the organisation recorded no qualifying wins.
No observation — no responses contained the required head-to-head comparison.

Add annotations

Select a date inside the chart to add a short annotation. Use annotations to record:

changes to Your Brands or Default Competitors;
edited monitoring questions;
a product launch or positioning change;
important content or website updates;
campaign activity; or
changes to AI platforms or processing days.

Select an annotation label to delete it.

Annotations provide context only. They do not alter stored responses or win-rate calculations.

What the chart does not measure

Competitive Win Rate is not:

Share of Voice;
an overall mention rate;
market share;
sentiment;
citation rate;
website traffic or search visibility;
conversion contribution;
an indication that every competitor was tested in every answer; or
proof that a particular activity caused a change.

It measures structured provider-rank outcomes in monitored responses where Your Brands and the relevant comparison competitor appear together.

What should I do next?

Open AI Platform Conversation Responses to read the underlying answers and provider order.
Use Share of Voice to compare relative appearance volume.
Use Customer Journey Phase Progression to compare visibility across Awareness, Consideration and Decision.
Use Conversation Sentiment Analysis to see how the monitored brand is presented.
Use Citation Rate Analysis to see whether answers provide sources and cite your domain.
Review AI Visibility Settings if brand aliases or competitor groupings are incorrect.
Review Manage AI Visibility Tracking if questions, platforms, phases or processing days need changing.

Data timing

The chart is not real time. Monitoring runs on each configuration’s selected processing days, and results appear after provider calls and response processing have completed.

The newest scheduled date can therefore be incomplete while jobs remain pending, running, saved as raw responses or waiting to be processed.

When Google AI Mode is selected, the same encounter rule applies: Your Brands and a selected competitor must both have usable structured provider ranks in the response. Answer-level citations alone do not create an encounter, so its Competitive Win Rate evidence base can be smaller than its response or citation totals.

Troubleshooting

Select a project appears

Select a project in the dashboard controls.
Confirm the active workspace is correct.
Confirm you have access to the project.
Allow the project selector to finish loading.

Add at least one of your brand names appears

Select Configure on the AI Visibility Dashboard.
Add the company and product names representing your organisation under Your Brands.
Save the settings.
Reload the chart if it does not refresh automatically.

Use specific aliases. Avoid broad words that could also describe unrelated providers.

No comparison competitors were found

Add deliberate organisations under Default Competitors.
Increase the date range.
Set Journey Phase, Configuration and Platform to their all-values options.
Set Provider Position to Mentioned Anywhere.
Check the monitored responses to confirm competitors were returned as structured providers.

No head-to-head competitive encounters were found

Monitoring responses exist, but none contain both Your Brands and a selected competitor under the current filters.

Increase the date range.
Relax the filters.
Confirm the saved names match processed provider names.
Review whether the monitoring questions naturally ask buyers to compare providers.
Open AI Platform Conversation Responses to inspect the answers.

A line shows 0%

The organisation had encounters but did not achieve a qualifying win. Under Top 3 or #1, it is possible for the organisation to rank better than its opponent while still receiving no win because its position did not meet the threshold.

The tooltip will show 0 wins from the non-zero encounter total for that measured date.

The lines do not add to 100%

This is expected. Ties produce no winner, competitor lines use separate head-to-head denominators, and the Your Brands line compares against the best selected competitor in each encounter.

The percentage changed sharply

Hover over both dates and compare the encounter totals. When there are few encounters, one additional win can create a large percentage movement.

Also confirm that the project, filters, Provider Position and comparison set are unchanged.

The chart changed after editing settings

This is expected. Current Your Brands aliases and Default Competitors are applied to the selected historical provider records.

The line connects across days without monitoring

The connecting line keeps scheduled weekday observations readable. Hover over the chart to identify the dates containing actual measurements.

The reports measure different things:

Share of Voice measures relative response-level appearances.
Competitive Win Rate measures which organisation has the better structured provider rank during head-to-head encounters.

Match the project, period, phase, configuration, platform, Provider Position and brand settings before comparing them.

Competitive Win Rate could not be loaded

Select Retry.
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