AI Visibility Competitive Win Rate
The Competitive Win Rate Chart shows how often your brand outranks competitors in AI platform responses—revealing where visibility is strong and where it needs work.
Quick start
1. Select a project from the project filter
2. Check the Your Brands line—above 50% means winning more than losing
3. Review competitor lines to see which rivals are pulling ahead
4. Use the date range and platform filters to isolate trends
5. Click any point on the chart to add an annotation and mark key events
Understanding the display
The chart plots win rate as a percentage on the Y-axis (0–100%) against time on the X-axis. A 50% reference line divides winning territory from losing territory—any line above it means that brand ranked higher than its competition in more than half of responses.
Each line represents a brand. Your Brands aggregates all of the account's tracked brands into a single line, making it easy to assess overall competitive position at a glance. Competitor brands appear as individual lines for direct comparison.
A win rate of exactly 50% is neutral—the brand ranked higher and lower in equal measure. Sustained performance above 70% indicates strong AI visibility; sustained performance below 30% signals a significant visibility gap.
What counts as a win
A win is recorded when the account's brand appears ranked higher (a lower position number) than the best-ranked competitor in the same AI response. A loss is recorded when a competitor ranks higher. Responses where only one side appears are excluded from the calculation—win rate only measures direct encounters.
Chart elements
| Element | What it shows |
| Your Brands line | Combined win rate for all tracked account brands |
| Competitor lines | Individual win rate for each tracked competitor |
| 50% reference line | The neutral threshold—above this means more wins than losses |
| Dashed vertical lines | Annotations marking significant dates or events |
| Gaps in lines | Days with no encounters between the brand and competitors |
What should I do next?
| What you see | Action |
| Your Brands consistently above 70% | Strong position—monitor for any decline and avoid unnecessary changes |
| Your Brands between 40–70% | Competitive range—review which platforms underperform and optimise content for those |
| Your Brands below 40% | Visibility gap—check which competitors are winning and investigate their content strategy |
| A competitor line spiking upward | Investigate recent changes on their end—new content, product updates, or campaign activity |
| Sharp drop on a specific date | Add an annotation to mark the date, then correlate with algorithm updates or content changes |
| Flat line with no data | No encounters recorded—verify the project is configured and AI platform tracking is active |
Using the filters
Date range
| Option | Best for |
| 7 Days | Spotting recent changes quickly |
| 30 Days | Trend analysis (default) |
| 90 Days | Medium-term competitive shifts |
| 180 Days | Long-term strategy review |
| Custom | Isolating a specific campaign or event window |
Platform
Filter by AI platform to see win rates for a specific assistant. The available platforms are ChatGPT, ChatGPT Web, Gemini, Gemini Web, Perplexity, Perplexity Web, and Claude. Selecting All shows the aggregated rate across every tracked platform.
Platform-level filtering is useful for identifying where visibility gaps are concentrated. A brand may perform well on one platform while underperforming significantly on another.
Phase and configuration
The Phase filter narrows the analysis to a specific stage of the buyer journey. The Configuration filter restricts data to a single tracked setup, useful when multiple configurations are running for the same project.
Adding annotations
Annotations mark important dates directly on the chart—algorithm updates, campaign launches, product releases, or any event that may have affected visibility. Each annotation appears as a dashed vertical line with a label.
Adding an annotation
6. Click anywhere within the chart plot area on the date to mark
7. Enter a short label in the text box that appears
8. Press Save or hit Enter to confirm
Deleting an annotation
9. Locate the annotation label on the chart
10. Click the label
11. Confirm deletion in the prompt that appears
Troubleshooting
No data or flat line
• Verify the project is selected—the chart requires a project to load data
• Confirm AI platform tracking is active for the project
• Expand the date range—encounters may fall outside the current window
• Check that the Configuration and Phase filters are not over-restricting results
Your Brands line missing
• The account's brand names must be configured in AI Visibility settings
• Without brand configuration, the system cannot identify which responses count as wins
Competitor lines not appearing
• Competitors are auto-selected based on saved defaults or the most frequently appearing brands in responses
• If expected competitors are absent, check the project's AI Visibility configuration
Annotations not saving
• Click directly within the chart area, not on the surrounding controls
• Enter a label before pressing Save—blank labels are not accepted
Chart shows gaps in lines
Gaps appear on days where no encounters occurred between the brand and competitors. Lines connect across gaps automatically. This is expected behaviour and does not indicate missing data.
FAQ
What is a win rate?
Win rate is the percentage of AI responses where the account's brand ranked higher than competitors. A rate of 60% means the brand outranked competition in six out of every ten direct encounters.
Does the chart update daily?
The chart reflects data as AI platforms are checked. Timing varies by project configuration and the volume of tracked queries. Check the date range to confirm when the most recent data was recorded.
Why does the win rate fluctuate day to day?
AI platforms update their responses regularly. Daily fluctuations of 5–10 percentage points are normal. Focus on weekly or monthly trends rather than individual days when assessing performance.
Can I compare individual brands instead of grouped?
The default view groups all account brands into a single Your Brands line for a clear competitive overview. Individual brand breakdowns are available through the AI Visibility suite's detailed reports.
What platforms does wheremore track?
wheremore tracks ChatGPT, ChatGPT Web, Gemini, Gemini Web, Perplexity, Perplexity Web, and Claude. Use the Platform filter to focus on any individual platform.
Getting help
12. Review the troubleshooting section above for common issues
13. Check that project and AI Visibility settings are correctly configured
14. Contact support if data appears consistently incorrect or missing