AI Visibility Competitive Win Rate

Competitive Win Rate shows how often Your Brands rank ahead of each selected competitor when both appear in the same monitored AI response. Use it to distinguish general visibility from direct competitive preference.

What counts as an encounter

A head-to-head encounter contains:

• at least one name saved under Your Brands; and
• at least one name belonging to the named competitor company.

Responses that contain only Your Brands, only the competitor or unrelated providers do not enter that matchup.

If several aliases for the same organisation appear, Wheremore uses its earliest stored provider position. Provider position 1 is earlier than position 2.

How win rate is calculated

Each line is labelled with a competitor, but the value is **Your Brands' win

rate against that competitor**:

responses where Your Brands appears before the named competitor ÷ responses containing both × 100

For example, a Microsoft line at 60% means Your Brands ranked ahead of

Microsoft in three of five encounters. It does not mean Microsoft won 60%.

When both have the same earliest position, the response is a tie. A tie remains

in the denominator but does not add to wins or losses. This is why Your Brands'

win rate plus its loss rate can total less than 100%.

Open Competitive Win Rate

1. Open AI Visibility Dashboard.
2. Select a project and date range.
3. Leave Journey Phase, Configuration and Platform on their broadest choices for the widest view.
4. Find Competitive Win Rate.
5. Hover over a measured date to see wins, losses, ties and encounters for each named competitor.
6. Narrow the applicable filters to investigate a particular audience, journey phase or platform.

Apply filters

Project, Date Range, Journey Phase, Configuration and

Platform change the monitored responses used by the chart.

The current Competitive Win Rate calculation does not apply the global

Provider Position control. It always compares the earliest stored positions

for Your Brands and the named competitor.

Choose the comparison set

The chart uses competitor companies saved under Default Competitors. Each

company can include several observed name variants. If no default competitors

are saved, the calculation can fall back to up to four frequently observed

competitors for the selected scope.

Every line can have a different encounter count because each competitor appears

beside Your Brands in a different set of responses. Compare the counts before

comparing two percentages.

Changing Your Brands aliases, competitor groups or the selected comparison set

can change historical results without changing the original answers.

Read the chart

The tooltip reports the percentage and hard counts for the named matchup:

Microsoft: 60.0% (3 wins, 1 loss, 1 tie)

• A rising line means Your Brands is beating that competitor more often.
• A falling line means losses or ties account for more encounters.
• A missing date means no encounter occurred under the selected filters.
• A 0% point means encounters occurred but Your Brands won none of them.

The chart can connect neighbouring measured dates for readability. This does

not create observations on unscheduled or unmeasured dates.

What the chart does not measure

Competitive Win Rate is not Share of Voice, overall brand visibility,

sentiment or citation performance. It only measures provider order in answers

where both sides of a named matchup appear.

It also does not establish why an AI platform preferred one provider or prove

that the recommendation was accurate.

Add annotations

Select a date inside the chart to add a short annotation. Use it to record a competitor-setting change, product launch, campaign or other event that may help explain a movement. Select an annotation label to delete it.

Annotations provide context only. They do not change the stored provider order, encounters or win-rate calculation.

If something does not look right

No comparison competitors were found

Open Configure, add the intended companies under Default Competitors,

and save. Confirm their observed variants are grouped under the correct

company.

No encounters were found

Increase the date range and broaden Journey Phase, Configuration and Platform.

Then inspect monitored answers to confirm Your Brands and the competitor occur

together as structured providers.

A line shows 0%

This is a measured result: encounters existed, but Your Brands did not appear

before that competitor. Hover to check the loss and tie counts.

The percentage moved sharply

Compare encounter totals. One changed outcome can produce a large movement

when the denominator is small. Also check whether brand aliases or competitor

groups changed.

The result differs from Share of Voice

Share of Voice measures response-level appearances across a comparison set.

Competitive Win Rate measures provider order within direct encounters. Provider

Position affects Share of Voice but is not applied here.