Session Count Chart
Understand daily session volumes—tracking how many visitor sessions occur each day and how traffic distributes across devices over time.
Quick start
1. Select the domain and optionally a specific page
2. Set Date Range to Last 30 days for trend visibility
3. Look for the overall trend—is traffic growing, declining, or stable?
4. Compare device colours to understand your audience mix
5. Note any spikes or drops—correlate with campaigns or content changes
Understanding the display
The chart displays a stacked column graph showing daily session counts over time. The X-axis shows dates. The Y-axis shows the number of sessions. Each day’s column is stacked by device type, revealing both total volume and device mix.
Device colours
| Colour | Device |
| Pink | Desktop sessions |
| Blue | Mobile sessions |
| Orange | Tablet sessions |
The stacked format shows both total sessions (full column height) and the contribution from each device type. Changes in the colour proportions over time indicate shifts in audience device preferences.
Visual indicators
| Pattern | Meaning |
| Upward trend | Traffic is growing over time |
| Downward trend | Traffic is declining—investigate causes |
| Sharp spike | Sudden traffic surge—often from campaigns, viral content, or external links |
| Sharp drop | Sudden traffic loss—check for technical issues, ranking drops, or seasonal factors |
| Weekly pattern | Regular peaks and valleys often indicate weekday vs weekend traffic differences |
| Mobile growing | Blue portion increasing over time—audience shifting to mobile |
What should I do next?
Session trends guide traffic strategy:
| Pattern | Action |
| Consistent decline | Investigate ranking changes, competitor activity, or content staleness. Check Average Position Chart for correlation. |
| Spike followed by return to baseline | Identify what caused the spike. If valuable, replicate the strategy. If from low-quality sources, focus on sustainable growth. |
| Mobile dominates | Prioritise mobile experience. Ensure pages load fast, CTAs are thumb-friendly, and content is mobile-optimised. |
| Flat traffic despite efforts | Traffic sources may be saturated. Explore new channels, content types, or audience segments. |
| Strong weekday/weekend pattern | Align content publishing and campaigns with high-traffic days. Consider audience type (B2B often peaks weekdays). |
Using the filters
Filters appear at the top of the Page Engagement Dashboard and apply to all charts on the page.
Date range
| Option | Best for |
| Last 7 days | Recent campaign impact or daily monitoring |
| Last 30 days | Monthly trends and pattern identification (default) |
| Last 90 days | Long-term trends and seasonal patterns |
Device
Filter by desktop, mobile, or tablet to focus on specific device traffic. When filtered to a single device, the chart shows only that device’s sessions. Use “All” to see the full stacked view with all devices.
Page selection
Select a specific page to see session counts for that page only. Select “All” to see total sessions across the domain. Page-level views help identify which content drives traffic on specific days.
Interactive features
Hover over any column to see the exact date and session breakdown by device. The tooltip shows sessions for each device type on that day. Use the menu icon (⋮) in the chart header to export as PNG, JPEG, or SVG for reports and presentations.
Troubleshooting
No data appears
Ensure a domain is selected. The chart requires domain selection to display data. If a domain is selected but no data appears, the page may not have sessions during the selected date range.
Data shows gaps (missing days)
Gaps in the chart indicate days with zero sessions for the selected filters. This is normal for low-traffic pages or narrow filter combinations. Days with no sessions do not appear as columns.
Numbers seem lower than expected
Session counts may differ from other analytics tools due to different session definitions, bot filtering, or tracking coverage. SERP360 counts sessions where the tracking script captures page engagement.
FAQ
What counts as a session?
A session is a period of visitor activity on the site. Sessions are tracked per page and aggregated daily. Multiple page views within a continuous visit count as one session.
Why is the chart stacked?
Stacking shows both total volume (column height) and device composition (colour proportions) in a single view. Changes in proportions reveal shifts in audience behaviour over time.
Can I see hourly data?
This chart shows daily aggregates. Hourly session data is not currently available in this view.
Why do weekend sessions drop?
Many websites, particularly B2B sites, see lower weekend traffic because their audience is not working. This pattern is normal and expected for business-focused content.