Page Optimisation

Page Optimisation reviews a page’s visible content, structure, links and keyword use, then turns the strongest findings into practical editorial and SEO recommendations.

Overview

Enter a public page URL to fetch its readable content. Wheremore first provides an immediate page inspection, including the extracted title and description, content totals, heading structure, links and keyword frequency.

Select Analyse with AI for a deeper review:

Content Review examines audience fit, clarity, credibility, intent, structure, tone and missing information.
SEO Analysis examines metadata, topic coverage, structure, internal and external linking, and other on-page opportunities. It is included when a target keyword is supplied.

Recommendations can be discussed with Ask Wheremore or added directly to the Action Board.

Page Optimisation analyses and recommends changes. It does not edit or publish the page.

Access and scope

Page Optimisation requires a signed-in Wheremore account and uses the active workspace.

The page URL can be fetched for inspection when it is publicly accessible. Workspace context becomes important when Wheremore uses tracked project data, starts an AI analysis, opens a contextual chat or adds a recommendation to the Action Board.

Available project, page, keyword, engagement and conversion evidence is limited to data the signed-in user can access. If the page cannot be matched safely to one accessible project, the page can still be reviewed but its recommendations cannot be added directly to the Board.

Quick start

Open Page Optimisation and enter the full page URL.
Add a Target Keyword if an SEO Analysis is required.
Open Advanced Options to set the content type and up to five secondary keywords.
Select Fetch and review the extracted content and page checks.
Select Analyse with AI, then review Content Review and SEO Analysis recommendations.

Set up the review

Page URL

Enter the public URL of the page to inspect. Wheremore extracts the main readable content and removes common page furniture such as menus, navigation and footers where possible.

The fetched view is a representation of the content Wheremore could read. It is not a live page editor and can differ from the complete visual layout.

Target keyword

The target keyword is optional.

When it is supplied, Wheremore:

Recalculates the keyword checks and highlighting
Reviews its use in important page elements
Runs the additional SEO Analysis when Analyse with AI is selected

Without a target keyword, the fetched-page inspection and Content Review remain available, but the SEO Analysis tab is not produced.

Changing the target keyword after fetching recalculates the on-page checks. Fetch the page again if the page itself has changed.

Advanced options

Use Advanced Options to provide:

Content Type: Helps the analysis understand the page’s purpose and expected format.
Secondary Keywords: Adds supporting topics to the analysis and highlighting. Enter up to five terms, separated by commas.

These fields guide the analysis. They do not alter the fetched page.

Review the fetched page

The fetched section shows the extracted meta title and meta description with their character counts.

The summary tiles show:

Words: The amount of readable page copy found.
Keyword Matches: Occurrences of the current target keyword.
Density: The target keyword’s share of the extracted wording.
Headings: The number of extracted headings.
Internal Links: Links pointing to the same website.
External Links: Links pointing to another website.

Treat these figures as diagnostics rather than scores. A large word count, a particular density or a high link count is not automatically good or bad.

Content Preview

Content Preview displays the readable page content used for the review.

Switch on Highlight keywords to mark the target and secondary keywords in the preview. Highlighting helps locate wording; it does not change the page.

Headings

The Headings tab lists the extracted H1, H2 and other heading levels in page order. It also checks the main heading structure and, when a target keyword is present, whether the topic appears in the H1.

Use this view to find:

Missing or repeated H1 headings
Sections with unclear hierarchy
Long passages that need more useful subheadings
Headings that do not describe the section below them

Heading checks are prompts for editorial review, not instructions to force an exact keyword into every heading.

Links

The Links tab lists extracted links with their anchor text and destination. Use All, Internal and External to filter the list.

Wheremore also flags generic anchor text and the absence of external references. A warning is not a requirement to add a link: each link should help the reader and point to a suitable destination.

Keywords

The Keywords tab checks the target keyword’s use in important locations and shows frequently occurring terms.

It can report whether the target appears in the title, early copy and overall page wording. The frequency list shows each term’s count and relative use. Change Show top to control how many terms are displayed.

Keyword checks should support natural topic coverage. Avoid adding repeated or awkward exact-match phrases simply to change a diagnostic.

Analyse with AI

Select Analyse with AI after the page has been fetched.

Wheremore runs Content Review and, when a target keyword exists, SEO Analysis. The work processes in the background while the page remains open. One analysis can complete even if the other cannot.

Where accessible tracked data exists, Wheremore can use relevant workspace context such as the intended audience, brand voice, market, ranking evidence, AI Overview citation status, engagement or conversion performance. Missing tracking data does not prevent the core page review.

Content Review

Content Review focuses on the quality and usefulness of the page for its likely audience. Recommendation cards can identify:

Clarity, structure, grammar or tone problems
Intent or audience mismatch
Credibility or factual points that need attention
Superficial or missing coverage
Brand voice drift
New sections worth drafting

Each card shows the page location, current state, recommended change, reason, available performance evidence and priority.

A Write section card is a drafting brief. Its outline is guidance, not finished copy.

Expand Full Analysis for the identified audience, intent assessment, strengths, weaknesses and wider credibility findings.

SEO Analysis

SEO Analysis appears only when a target keyword was supplied before analysis.

Recommendation cards can cover:

Meta title and description
Natural topic and keyword coverage
Page and heading structure
Internal and external links
Content gaps
Relevant entities or subtopics

The recommended wording is a starting point for human review. Check accuracy, tone and context before publishing it.

Expand Full Analysis for the summary, metadata review, topic coverage, entity analysis, content structure and linking audits.

Priorities and evidence

Recommendations use three priority levels:

Immediate: The strongest issue to address first.
Near term: A meaningful improvement that should follow.
Can wait: A useful lower-priority refinement.

Priority reflects the evidence available during that analysis. It does not guarantee a ranking, engagement or conversion result.

When tracked evidence is available, a card can explain why the recommendation was flagged. For example, Wheremore can connect a structural issue with the point where reader engagement weakens. When that evidence is unavailable, it does not invent a behavioural claim.

Add a recommendation to the Action Board

Review the current state, recommended change, evidence and priority.
Select Add to Board on the required recommendation.
Wait for confirmation that the item was added.
Open the source project’s Action Board to manage the task.

Page Optimisation resolves the destination from the audited page. It does not ask the browser to choose a different project.

The action is created only when the page belongs unambiguously to one accessible project and the active workspace agrees with that source. If the URL belongs to several projects, is not mapped to a project or conflicts with the current workspace, no task is created.

Where a supported baseline is available, the Board item can retain an outcome check for the most relevant signal, such as ranking, AI Overview citation, page engagement or page conversion. Outcome tracking begins only when the required source and baseline are available; saving a recommendation does not guarantee that every signal can be measured.

Ask Wheremore about the analysis

After the available analyses complete, select Chat about this analysis to open Ask Wheremore with the Page Optimisation report in context.

Useful questions include:

Which recommendation should be implemented first?
Why was this section flagged?
Can you explain the supporting evidence?
How should this suggested wording be adapted to our tone?
Which actions can be added to the Board?

Ask Wheremore can explain the completed analysis and use supported accessible workspace data. The analysis context and chat session are temporary; the chat session lasts for up to 60 minutes. See the separate Ask Wheremore guide for shared controls and session behaviour.

What should I do next?

The fetched content is incomplete: Confirm the URL is public and that the main copy is present in the delivered page, then fetch again.
The title or description needs work: Review the extracted metadata and use SEO Analysis for suggested wording.
The page is difficult to scan: Review Headings, then prioritise Content Review structure recommendations.
The page has few useful links: Check the Links tab and add only destinations that genuinely support the reader.
Keyword coverage looks weak: Check whether the topic is expressed naturally before adding exact-match wording.
An AI card includes replacement copy: Verify facts, brand voice and surrounding context before publishing.
A recommendation is supported by performance evidence: Implement one clear change so its later outcome is easier to interpret.

Troubleshooting

The page will not fetch

Check that the URL is complete and publicly accessible.
Open the page in a private browser window to confirm it loads without signing in.
Remove tracking or preview parameters from the URL.
Select Fetch again.

Some pages prevent automated reading or deliver too little readable content to inspect.

The fetched content is missing sections

Wheremore extracts the main readable content rather than reproducing the full page. Content loaded only after interaction, embedded tools and page furniture can be omitted.

Keyword Matches shows zero

Confirm that the intended target keyword is entered correctly. A zero exact match does not prove the topic is absent; the page can use natural variants or related language.

SEO Analysis does not appear

Enter a target keyword before selecting Analyse with AI. Content Review runs without a keyword, but SEO Analysis does not.

One analysis fails

Review the completed tab first, then run the analysis again. Content Review and SEO Analysis process separately, so one can finish when the other fails.

Chat about this analysis is missing

The chat control appears after at least one completed result is stored successfully. Run the analysis again if it does not appear.

Add to Board fails

Confirm that:

The active workspace contains the source project
The audited page belongs to one accessible project
The project is mapped to the page’s website
Access has not changed since the analysis ran

Rerun the analysis after correcting the project or workspace mapping.

No outcome check is attached

The recommended signal did not have a suitable tracked source and baseline when the Board item was created. The task is still valid, but its result must be reviewed manually.

Frequently asked questions

Does Page Optimisation edit the page?

No. It analyses the fetched content and recommends changes for review.

Is a target keyword required?

No. It is optional for fetching and Content Review, but required for SEO Analysis.

Does keyword highlighting change the website?

No. It changes only the preview inside Wheremore.

Is every warning a problem?

No. The checks highlight items worth reviewing. Page purpose, reader needs and editorial judgement still determine the right change.

Can any recommendation be added to any project?

No. The audited page determines the source project. The project must be accessible and unambiguous.

Does Add to Board publish the recommendation?

No. It creates a task for the team to manage and implement.

Are AI recommendations guaranteed to improve performance?

No. They are evidence-based recommendations, not guaranteed outcomes.

Why is SEO Analysis missing from an older result?

The analysis was run without a target keyword, or the SEO job did not complete. Add the keyword and run the analysis again.