Journey Intent Cluster Matrix

The Journey × Intent × Cluster Matrix shows where a project's Content Bank records sit across subject clusters, customer journey stages and search intents. Use it to find gaps or mixed classifications that deserve an editorial review. The matrix counts records; it does not measure their traffic, rankings, conversions or quality.

Open the matrix

1. Open Content Dashboard and select the workspace and project you want to review.
2. Find Journey × Intent × Cluster Matrix. Leave the dashboard's Cluster selection clear to compare the project, or select one cluster to focus on it.
3. Check the dashboard's content-status selection. Published is the usual starting point for reviewing live content; select another available status when you want to inspect a different part of the content plan.
4. Compare the counts across journey stages, then inspect the coloured intent bars in populated cells.

The project, cluster and content-status selections determine which Content Bank records are counted. Changing the search market has no effect because the matrix reads saved content classifications, not ranking data. You need access to the selected project in the active workspace.

For a useful result, assign the relevant records to clusters and set their journey stage, search intent and Content Bank status. Topics and subtopics both count. If a subtopic has no cluster of its own, the matrix uses its parent topic's cluster when that parent belongs to the same project. Records that cannot be matched to a valid project cluster are left out. A missing journey stage or intent appears as Undefined rather than removing that record.

Read the rows and columns

Each row is a cluster represented by matching content. Cluster rows appear in alphabetical order. If there are more than six rows, scroll inside the matrix to see the rest. Selecting one cluster leaves its journey-stage and intent breakdown visible in a single row.

Each column is a journey stage found in the current result. The usual stages are Awareness, Consideration, Decision and Retention; Undefined appears when a matching record has no usable stage. A stage with no matching content is not shown as an empty column. Other saved stage labels can also appear.

The number in a cell is the count of matching topics and subtopics in that cluster and stage. Each record contributes once to a cell and one intent segment. A dash means there are no matching records for that cluster-stage combination. The matrix does not distinguish topics from subtopics in the cell total.

Read the intent bar and review flag

The coloured bar divides a populated cell by search intent. Each segment's width is its share of that cell's total. The legend identifies Informational, Navigational, Commercial, Transactional and Undefined. Undefined means the record has no usable intent. If another intent label is saved in Content Bank, it can appear in the cell breakdown with a grey segment.

Hover over a populated cell to see its cluster and stage, the count and rounded percentage for each represented intent, and the cell total. An orange Needs review flag appears when no single intent reaches 50% of the cell. A cell with one intent at exactly 50% is not flagged.

The flag points to a dispersed intent mix. Check whether the records have been classified consistently and whether several intents are appropriate for that cluster and stage. The flag does not assess the usefulness of the pages or require you to change them.

Use the matrix to plan work

1. Review the project with the cluster selection clear. Look for stages represented in only a few clusters and for cells with many Undefined records.
2. Hover over flagged cells to see which intents make up the mix.
3. Select a cluster that needs closer review. Compare its cells across the journey stages.
4. Open Content Bank to inspect the topics and subtopics behind an apparent gap or mixed classification. Correct metadata there or plan new content when the gap matters to your audience.

An empty stage or a small cell is not automatically a problem: the intended journey and subject matter determine how much content belongs there. Use Content Coverage to compare overall cluster size and Content Performance to assess how published pages are performing. Content Pipeline shows editorial progress by status.

The matrix is read-only. It does not save a separate report, edit Content Bank records or change the connected website.

Updates and missing results

Changing project, cluster or content status reloads the matrix. Switching workspace clears the result until you select a project in that workspace. A new project starts without the previous matrix cluster filter; choose a cluster again if you want to narrow the view. A recent Content Bank edit may not appear immediately because the result is cached for up to ten minutes for each workspace, project, cluster and status selection.

• No matrix appears: Select a workspace and project, then check whether the project has records with the chosen status. Clear the cluster selection to widen the result.
• A cluster is missing: Check that it belongs to the project and contains matching records. A record without its own cluster can use its parent topic's cluster; a record with no valid project cluster cannot appear in this matrix.
• A journey-stage column is missing: No matching record uses that stage under the current project, cluster and status selections. Check the saved stage values in Content Bank.
• Undefined appears: Review the matching records' journey-stage or intent fields in Content Bank.
• A cell total looks too high: Remember that both topics and subtopics count, then check the selected status and cluster.
• Recent edits are not reflected: Reload Content Dashboard after saving the records and allow the short matrix cache to expire.