Content Bank

Plan, organise, and manage all content across a project in one place — from initial idea through to publication.

Quick start

1.     Select a project from the dropdown at the top of the screen to load the content library.

2.     Create a cluster using + Add > Cluster. Clusters group related topics and subtopics into a topical content group.

3.     Click Suggest topics in the toolbar after selecting a cluster. Tia generates 15–20 topics and saves them directly to Content Bank.

4.     Open any topic in the drawer and click Generate brief to produce a web-grounded content outline informed by the project's audience and brand voice.

5.     Click Add to Board in the brief panel to send the outline to the Action Board as a task.

Understanding the display

The Content Bank table lists every topic and subtopic in the selected project. Each row shows the item's title, target keyword, content type, intent, journey stage, and current status. A breadcrumb beneath the title shows which cluster — and for subtopics, which parent topic — the item belongs to.

The table shows 25 rows per page by default. Use the page-size selector in the bottom-left to switch between 10, 25, 50, or All rows.

Content hierarchy and topical authority

Content Bank is built around a hierarchy that maps directly to a topical authority model. Search engines reward sites that cover a subject comprehensively and coherently — not just individual pages ranking for isolated keywords. Structuring content into clusters, topics, and subtopics is how that comprehensive coverage gets planned and tracked.

Clusters are content pillars — the broad subject areas where authority needs to be established. Topics are the individual pages that cover specific aspects of each pillar. Subtopics go deeper into narrower aspects, use cases, or audience segments within a topic. Building complete coverage across all four search intents and all four journey stages within each cluster signals topical depth to search engines.

Status workflow

Every item moves through a defined status sequence reflecting where it sits in the content production process.

What should I do next?

Adding content

Use the + Add button in the top-right of the toolbar to create clusters, topics, or subtopics manually. For AI-assisted population, use the Suggest topics and Suggest subtopics actions described in the AI content generation section.

Adding a cluster

1.     Click + Add and select Cluster.

2.     Enter a descriptive name for the content pillar.

3.     Click Save cluster.

Adding a topic

1.     Click + Add and select Topic.

2.     Enter the topic name.

3.     Select the destination Cluster.

4.     Complete the optional metadata: intent, journey stage, content type, keyword, and URL.

5.     Toggle Published on if the page already exists on the site.

6.     Click Save topic.

Adding a subtopic

1.     Click + Add and select Subtopic.

2.     Enter the subtopic name.

3.     Select the Cluster and Parent topic.

4.     Complete the optional metadata and click Save subtopic.

Subtopics cannot be nested inside other subtopics. The hierarchy is fixed at three levels: Cluster > Topic > Subtopic.

Editing items

Click any row — or the Edit button — to open the detail drawer. Every field is editable in the drawer. Changed fields highlight in pink to indicate unsaved edits.

Available fields

Saving and cancelling

A save bar appears at the bottom of the drawer whenever there are unsaved changes. Click Save changes to apply all edits, or Cancel to revert to the last saved state.

Navigating between items

Use the ← Prev and Next → buttons at the top of the drawer to step through items in the current filtered and sorted view without closing the drawer.

Deleting an item

Click Delete at the bottom of the drawer. Deleting a topic permanently deletes all its subtopics. Move any subtopics that need to be kept before deleting the parent topic. Deletion cannot be undone.

Organising and finding content

The toolbar provides several ways to narrow the table. Filters combine — applying a cluster filter and an intent filter shows only items matching both.

Click any column header to sort by that column. Click the same header again to reverse the sort order. Sorting turns off Group by topic mode automatically.

To export the current filtered and sorted view as a CSV file, click Export CSV in the toolbar.

Managing clusters

When a specific cluster is selected in the cluster filter, three additional actions appear in the toolbar:

•       Rename cluster — updates the cluster name across all items in the cluster

•       Suggest topics — opens Tia, which generates and saves 15–20 new topics directly to Content Bank

•       Delete cluster — permanently deletes the cluster and all topics and subtopics inside it

Bulk actions

Select multiple items using the checkboxes on the left of each row. The checkbox in the column header selects every item in the current filtered view. A bulk action bar appears above the table once items are selected.

AI content generation

Content Bank has two distinct AI generation capabilities: brief generation produces a full content outline for a specific item; topic and subtopic generation populates the content hierarchy using coverage gap analysis.

Generating a brief

The brief generator searches the web for current statistics and recent data before building an outline, and uses the project's target country, language, industry, primary audience, and brand voice settings to personalise the output. These settings are configured in Search Configuration.

Each brief contains:

•       Title — preserved exactly as entered in Content Bank, never rewritten by the AI

•       Intro — three sentences: the reader's core problem, what they will achieve, and why this source is the right one

•       Unique angle — one differentiating approach that makes the post more useful than existing search results

•       Outline — 5–7 H2 sections in a logical progression (context → implementation → outcomes), each with 2–4 bullet points and optional H3 subsections

•       Visual idea — a specific format recommendation (comparison table, decision flowchart, checklist, or annotated example) explaining what it would show and how it helps readers

•       Meta titles — three options, each 60 characters or fewer, using different hooks: one benefit-led, one question-led, one number-led

•       Meta description — 155 characters or fewer, includes the target keyword where one is assigned

•       References — real sources retrieved during the web search

Generating a brief from the drawer

1.     Click the row to open the item drawer.

2.     Click Generate brief.

3.     Wait 10–30 seconds for the AI to search and generate.

4.     Review the full brief in the panel at the bottom of the drawer.

5.     Click Add to Board to send the brief to the Action Board as a task, or click Refine with Tia to open the brief in Tia for further development.

The item's status automatically updates to Brief Ready after generation, unless the current status is Draft Ready, Needs Review, or Published. Regenerating a brief replaces the outline in the drawer but does not update any existing Action Board task.

Bulk brief generation skips the review step — briefs are generated and added to the Action Board immediately. Large selections are processed sequentially, so total generation time scales with the number of items.

Generating topics for a cluster

Select a cluster in the filter and click Suggest topics to open Tia. Tia analyses the cluster's existing topics by intent and journey stage, then generates 15–20 new topics targeting the coverage gaps. If Informational and Awareness content already dominate, Tia prioritises Commercial, Transactional, and Decision-stage topics.

Generated topics are saved directly to Content Bank and appear in the table immediately — no manual transfer is needed. Each topic is assigned an intent and a journey stage. The table refreshes automatically when generation completes. Duplicate titles are skipped automatically.

Generating subtopics for a topic

Open a topic in the drawer and click Suggest subtopics to open Tia. Tia generates 12–18 new subtopics and saves them directly to Content Bank. Subtopics are constrained to go deeper than the parent topic — covering a specific use case, implementation detail, audience segment, or failure mode, not simply restating the parent at a different angle.

The same gap analysis applies: Tia reviews existing subtopic coverage by intent and stage, then fills the gaps. Clicking Suggest sibling subtopics on a subtopic generates additional subtopics for the same parent topic. Clicking Suggest sibling topics on a topic generates additional topics for the same cluster. In all cases, the table and open drawer refresh automatically when generation completes.

Troubleshooting

No content appears after selecting a project

•       Check that the project contains at least one cluster with topics.

•       Remove any active filters — the combination may be too restrictive.

•       Switch the saved view back to All content.

No keywords appear in the keyword dropdown

•       The keyword dropdown only shows keywords tracked for the project's domain.

•       If the list is empty, verify that keyword tracking is configured in Search Configuration.

Brief generation fails or times out

•       Assign a keyword and intent — these are used in the prompt and improve reliability.

•       If a URL is set and that page is behind a login or inaccessible, the web retrieval fails. Remove the URL and retry.

•       Click Try again — the system retries automatically up to three times before reporting failure.

Suggest topics or subtopics produces fewer items than expected

•       The generator skips names that already exist in the cluster or topic. A well-populated cluster produces fewer new suggestions because fewer genuine gaps remain.

•       For a brand-new cluster, expect 15–20 topics. For one already containing many items across multiple intents and stages, the count will be lower.

A subtopic disappeared after moving it

Moving a subtopic to a cluster without selecting a parent topic promotes it to a standalone topic. Switch to All content view and search for the item name.

Deleting a topic removed more items than expected

Deleting a topic permanently deletes all its subtopics. Move any subtopics that need to be kept to a different parent topic before deleting.

FAQ

Does Suggest topics add items automatically or do I review them first?

Topics and subtopics generated by Tia are saved directly to Content Bank when generation completes. All items appear immediately in the table. Remove any that are not needed by deleting them from the drawer.

Can a subtopic belong to more than one parent topic?

No. Each subtopic belongs to exactly one parent topic. Use the parent topic field in the drawer or the bulk Move to action to reassign it.

What happens to a topic's subtopics when it moves to another cluster?

Cluster assignment cascades automatically. All subtopics follow the topic to the new cluster.

Can a brief be regenerated?

Yes. Open the drawer and click Generate brief again. A new outline replaces the previous one in the drawer panel. Any existing Action Board task from an earlier generation is not automatically updated.

Does the brief use the project's brand voice and audience settings?

Yes. The brief generator uses the project's target country, language, industry, primary audience, and brand voice from Search Configuration. Completing these settings before generating briefs produces more relevant and appropriately toned outlines.

Why is the keyword I want not in the dropdown?

The dropdown only includes keywords actively tracked for the project's domain. Add the keyword in Search Configuration and reload the page.

Can the hierarchy go deeper than subtopics?

No. The hierarchy is fixed at three levels: Cluster > Topic > Subtopic.