Content Bank

Content Bank is the central workspace for organising a project’s existing content, planned topics and content opportunities.

Overview

Content Bank brings the project’s content architecture into one place. It organises content into:

Clusters: Broad subject areas.
Topics: Individual content items or planned pieces within a cluster.
Subtopics: More focused items that sit beneath a parent topic.

It combines published pages discovered through Manage Sitemaps with manually added and AI-suggested ideas. Teams can use it to review coverage, complete missing metadata, plan related topics and move selected ideas into drafting or repurposing workflows.

Content Bank does not publish or edit the connected website. A status such as Published describes the item in Wheremore; it is not a publishing control for the website.

Access and permissions

Content Bank is project- and workspace-scoped.

Only projects available to the signed-in account in the active workspace appear in the project selector. Selecting a different workspace reloads the available projects and their content.

A signed-in account with access to a project can manage its shared Content Bank. Changes—including moves, status updates and deletions—affect the project’s shared content structure.

How Content Bank gets its content

Content Bank can contain:

Pages imported from active project sitemaps
Topics and subtopics added manually
Topic and subtopic ideas created with Ask Wheremore
Planned content that does not yet have a URL

Manage Sitemaps supplies the page source used to recognise published content and newly discovered URLs. A page must belong to the selected project’s sitemap data before Wheremore can reconcile it automatically with the project’s content structure.

Content Bank can also flag a previously published topic when its URL stops appearing in the sitemap. This is a review signal, not proof that the page has been deleted: the sitemap may be temporarily incomplete or out of date.

Quick start

Select the workspace containing the project.
Select the project from the Content Bank project selector.
Use All content to review its topics and subtopics.
Open Missing metadata and complete incomplete records.
Open Review queue and decide how new or missing sitemap URLs should be handled.
Filter by cluster, intent, journey stage or status to assess the content plan.
Add, move or generate related ideas where coverage is incomplete.

Understand the main views

All content

All content shows the project’s active topics and subtopics. Archived and unpublished records are excluded from this view.

The table includes:

Title: The topic or subtopic name.
Keyword: The assigned tracked keyword, when available.
Volume: The keyword’s available search-volume value.
Content type: The intended format, such as Blog, Guide or Landing Page.
Intent: Informational, Navigational, Commercial or Transactional.
Stage: Awareness, Consideration, Decision or Retention.
Status: The item’s current editorial state.

A dot beside a title indicates that the item has a linked draft.

Missing metadata

Missing metadata shows active records that still need classification.

Content Bank checks for:

Content type
Search intent
Journey stage
A keyword, once the item has progressed beyond the initial Idea status

The missing fields appear beside each result. Open the item and complete the relevant metadata in the drawer.

Review queue

Review queue contains sitemap-related decisions that need human review. It has two sections:

URLs to review: Active sitemap URLs that Wheremore could not confidently place against an existing topic.
Unpublished topics: Topics previously treated as published whose URL is no longer present in the active sitemap source.

The review count is separate from the normal Content Bank item count.

Search, filter and group content

Use the controls above the table to focus the content list:

All clusters: Shows one cluster or the whole project.
All intents: Filters by search intent.
All stages: Filters by customer journey stage.
All statuses: Filters by editorial status, including archived records.
Search: Finds matching titles, keywords and related content information.
Group by topic: Places subtopics beneath their parent topic.

Use the page-size selector and pagination controls to move through larger content inventories.

When a cluster is selected, additional cluster actions can be used to rename it, suggest related topics or delete it.

Content statuses

Content Bank supports the following editorial statuses:

Idea: An early concept that has not yet been approved.
Approved: A concept accepted for future work.
Brief Ready: The planning or brief stage is complete.
Draft Ready: A draft is available or ready for the next workflow step.
Needs Review: The item requires editorial attention.
Published: The content is treated as live in the project’s content inventory.
Archived: The item is retained but removed from active editorial work.

An item can also be marked Unpublished when a previously published URL disappears from the active sitemap source. These records are handled through the Review Queue.

Changing a Content Bank status does not update the page on the connected website.

Open and edit an item

Select a row or Edit to open the detail drawer. Use Previous and Next to move through the current result set without closing the drawer.

Depending on the item, the drawer can show:

Title
Cluster
Parent topic
Keyword
URL
Content type
Intent
Journey stage
Status
Existing subtopics

Changed fields are marked until Save changes is selected. Select Cancel to discard the unsaved edits.

Moving a subtopic without selecting a new parent promotes it to a topic within the destination cluster.

Add clusters, topics and subtopics

Select + Add, then choose:

Cluster to add a broad subject group.
Topic to add an item directly within a cluster.
Subtopic to add an item beneath a parent topic.

Complete the fields available for the selected item type and save it.

A topic or subtopic can exist without a URL while it is still being planned. Add the URL when the content is published or when a known page is being represented.

Adding a Content Bank item creates a project record in Wheremore. It does not create a page on the website.

Generate topic and subtopic ideas

Content Bank uses Ask Wheremore for assisted topic ideation.

Suggest topics for a cluster

Select a cluster from All clusters.
Select Suggest topics.
Review the ideas in Ask Wheremore.
Save the useful suggestions into the selected project and cluster.

Suggest subtopics

Open a topic.
Select Suggest subtopics.
Review the suggested supporting ideas.
Save the relevant suggestions.

Suggest sibling topics

Open a topic and select Suggest sibling topics to explore other topics that belong in the same cluster.

For a subtopic, Suggest sibling subtopics uses its parent topic as the context.

Ask Wheremore can use the selected project and cluster context when forming suggestions. Suggestions remain proposals until they are saved. Saving an idea adds it to Content Bank for review; it does not publish content.

Manage the Review Queue

Review a new sitemap URL

Open Review queue and select URLs to review.

Each row shows the URL, its best available topic match and the confidence of that suggestion. Select Review to:

Link the URL to an existing candidate topic
Create a new topic from the URL
Skip the decision for seven days

If a suitable match is not shown, create a new topic and place it in the appropriate cluster.

Linking a URL resolves the review item and connects the sitemap page to the chosen topic. It does not change the page on the website.

Review an unpublished topic

Open Review queue and select Unpublished topics.

For each topic, check the lost URL and decide whether to:

Wait and see if the sitemap may be temporarily incomplete
Archive topic to remove it from active editorial work
Restore as draft to clear the old URL and return it to Idea status
Delete topic permanently

Confirm the live website and sitemap before taking an irreversible action.

Move or update several items

Select one or more table rows to open the bulk-action bar.

Available actions include:

Move to…: Moves selected topics or subtopics to another cluster or parent topic.
Set status…: Applies one editorial status to the selection.
Delete: Permanently removes the selected records after confirmation.
Clear: Clears the current selection.

Moving a topic also moves its subtopics. When moving subtopics, choose a parent topic or allow them to become topics in the destination cluster.

Bulk deletion is permanent. Protected items with linked Board cards or saved drafts cannot be deleted until those linked records have been permanently removed.

Create or open a draft

Open a topic or subtopic and select Create draft to continue into the content-drafting workflow.

If the item already has a linked draft, the action changes to Open draft and opens the existing work rather than creating a duplicate.

Draft generation is a connected feature with its own workflow. Creating a draft does not publish it to the website.

Repurpose content

Open an item and select:

Repurpose for LinkedIn
Repurpose for X

When the item has a URL, Wheremore can use the connected source page. If no URL is available, paste the source content when prompted.

Repurposing creates proposed social content for review. It does not post to a social network automatically.

Export Content Bank

Select Export CSV to download the current Content Bank data.

The export follows the content data currently available to the selected project. Use the table filters first when a more focused working set is required.

Delete content safely

Deleting a topic also deletes its subtopics. Deleting a cluster deletes the topics and subtopics it contains.

Before confirming deletion:

Check whether the item has a linked draft or Board card.
Move any content that should be retained.
Confirm that the record is no longer needed for planning or reporting.

Deletion removes the Wheremore content-planning record. It does not delete a live page from the website.

Use Archived when the item should be removed from active work but retained for reference.

How Content Bank supports other features

Content Bank provides structured project context to connected content workflows, including:

Content briefs and drafts
Topic and subtopic ideation
Content repurposing
Content inventory and gap review
Internal-link planning
Action Board workflows linked to content records

Each connected feature has its own processing and permissions. Content Bank supplies the organised topic, keyword, URL and metadata context; it does not complete those workflows by itself.

What should I do next?

If the inventory is empty or incomplete, check Manage Sitemaps and refresh the project’s active sitemap sources.
If records lack classification, work through Missing metadata.
If new sitemap pages need placement, work through URLs to review.
If published pages have disappeared, inspect Unpublished topics before archiving or deleting anything.
If a cluster lacks coverage, use Ask Wheremore to suggest related topics.
If a topic needs supporting depth, generate subtopics.
If an approved idea is ready for production, select Create draft.
If an existing article should support another channel, use a repurposing action.

Frequently asked questions

Does Content Bank publish content?

No. It organises content records and passes selected work into connected planning, drafting and repurposing workflows.

What is the difference between a cluster, topic and subtopic?

A cluster is a broad subject area, a topic is an individual content item within it and a subtopic is a more focused item beneath a parent topic.

Can planned content be added without a URL?

Yes. A URL is optional for an idea or planned item. Add it when the content has a known page.

Where do published pages come from?

Manage Sitemaps supplies the active page source for the selected project. Content Bank then organises those pages alongside manually added and AI-suggested ideas.

Does Ask Wheremore save every suggestion?

No. Suggestions remain proposals until the relevant ideas are selected and saved.

Troubleshooting

No projects appear

Confirm that the correct workspace is active and that the account has access to at least one project in it.

Content Bank is empty

Check that the correct project is selected. If published pages are expected, confirm that the project has an enabled sitemap with active pages in Manage Sitemaps and that its background organisation has completed.

A newly added sitemap page is missing

Confirm that the page is active in Manage Sitemaps. Refresh the sitemap if necessary, then allow its background content organisation to complete. If Wheremore cannot place it automatically, it can appear under URLs to review.

A published page appears in the Review Queue

Its URL is no longer present in the active sitemap source. Check the live page and sitemap before choosing an action. Use Wait and see when the sitemap may be temporarily incomplete.

A URL has the wrong suggested topic

Open the review item and select the correct candidate. If no suitable topic exists, create a new topic from the URL and place it in the appropriate cluster.

Missing metadata still shows an item

Complete content type, intent and journey stage. If the item is beyond Idea status, assign a keyword as well, then save the changes.

Topic suggestions do not open

Confirm that Ask Wheremore is available and that a project and cluster are selected. For subtopics, open a valid parent topic before requesting suggestions.

A draft action opens an existing draft

The item is already linked to a draft. Content Bank opens that draft to avoid creating a duplicate.

An item cannot be deleted

The topic, subtopic or cluster may contain protected linked work, including a Board card or saved draft. Permanently delete or detach the linked work first, or archive the Content Bank item instead.

Filters appear to hide content

Reset the cluster, intent, stage and status selectors, clear the search field and return to All content. Archived and unpublished records are excluded from the standard active view.

Changes are not visible

Confirm that Save changes was selected. If another user changed the shared project content at the same time, reload Content Bank to retrieve the latest version.