Competitor Insight

Competitor Insight reveals the Google keywords for which another website ranks, helping you identify useful search themes, content gaps and keywords to monitor in Wheremore.

Overview

Enter a competitor’s domain and choose a location to request its current ranked-keyword data. Wheremore returns a summary of the domain’s estimated organic search presence, a distribution chart and a searchable keyword table.

Use the results to:

See the competitor’s strongest ranking keywords
Find lower-difficulty or commercially valuable terms
Review ranking movement, search volume, CPC and search intent
Inspect the competitor’s ranking page and SERP details
Add a relevant keyword to one of your monitored websites
Export the loaded research data to CSV

Competitor Insight is a research tool. It does not compare the competitor directly with your tracked website, run an AI analysis, create an Action Board task or change the competitor’s website.

Access, credits and scope

You must be signed in to use Competitor Insight.

The ranked-keyword analysis can be run for any valid competitor domain. It uses live third-party search data for the selected location rather than your stored Wheremore ranking history.

The active workspace controls which of your websites are available when you add a discovered keyword. You can only add a keyword to a website that is accessible in that workspace.

The analysis uses credits. The first request loads up to 1,000 keywords. Loading another batch or all remaining batches makes further credited requests. Sub-account usage follows the primary account’s available credit arrangement.

Quick start

Select the workspace containing the website you may want to monitor.
Enter the competitor’s domain, such as example.com .
Select the relevant country or location.
Select Analyse.
Review the summary, position distribution and keyword table.
Use the filters or keyword search to narrow the loaded results.
Expand a keyword for further detail or select + to add it to one of your websites.

Run a competitor analysis

Competitor URL

Enter a domain rather than a page path. Wheremore accepts a plain domain or a URL and normalises it to the domain being analysed.

For example:

example.com
www.example.com
https://example.com/

Use the competitor’s main domain unless a subdomain operates as a distinct site that needs analysing separately.

Competitor country

The location determines the search market used for the result. Select the location that best represents the audience you want to investigate.

Search for a location by name. Country-level results provide a broad national view, while a more specific available location can represent a narrower search context.

If no location is supplied, the current service defaults to the United States. The current ranked-keyword request uses Google and English-language data.

Analyse

Select Analyse to start a new request. A new analysis clears the previous domain’s loaded data, filters, sorting and browser-table page.

Keep the page open while the request runs. Results can take longer for a large competitor or during periods of high service demand.

Understand the summary

The summary describes the returned competitor domain:

Organic keywords: The estimated number of keywords for which the domain ranks organically in the selected search market.
Traffic: Estimated organic traffic derived from the search dataset. It is not the competitor’s measured analytics traffic.
Traffic cost: An estimate of the equivalent paid-search value of the organic traffic.
Avg CPC: An indicative cost-per-click value presented with the summary.
New: Keywords newly detected in the current comparison data.
Improved: Keywords whose ranking movement is upwards.
Declining: Keywords whose ranking movement is downwards.
Lost: Keywords no longer detected as ranking in the comparison data.

All traffic, cost and movement figures are third-party estimates. Use them to prioritise investigation rather than as audited performance totals.

Understand the position-distribution chart

Keyword Distribution by Position groups the returned data into ranking bands:

Position 1
Positions 2–3
Positions 4–10
Positions 11–20
Further ten-position bands through positions 91–100

Organic keyword counts are displayed as columns. Where the response contains supported SERP feature data, additional series can show feature counts across the same position bands.

Use the chart to understand whether the competitor’s visibility is concentrated at the top of the results or spread across weaker positions. A large number of keywords outside the Top 10 can indicate breadth without strong page-one visibility.

Use the keyword table

The table contains the ranked keywords loaded into the current browser session.

Columns

Keyword: The search term.
Position: The competitor domain’s returned absolute ranking position.
Trend: Whether the keyword is new, improving, declining or stable.
Difficulty: A third-party estimate from 0 to 100. Higher values indicate greater estimated ranking difficulty.
Volume: Estimated monthly searches for the selected location.
CPC ($): Estimated advertising cost per click.
Intent: The main and any additional detected search intents.
Details: Expands the keyword’s ranking-page and SERP evidence.
Add: Adds the keyword to an accessible website in the active workspace.

Values can be unavailable when the source does not return that metric.

Sort the table

Select a supported column heading to sort by:

Keyword
Position
Difficulty
Volume
CPC

Select the same heading again to reverse the order.

Search the loaded keywords

Enter text in Search by keyword. The table displays loaded keywords containing that text.

Search works together with the selected opportunity filter. It does not request additional keywords from the service.

Choose records per page

Use Show records to display 25, 50, 100 or 250 rows on each browser-table page. The default is 50.

Wheremore remembers the selected page size in that browser. Changing page size returns the table to its first page.

The page controls move through the keywords already loaded into the browser. They do not load another service batch.

Use the opportunity filters

The filters are calculated from the keywords currently loaded:

All: Every loaded keyword.
Quick Wins: Difficulty below 35 and search volume above 100.
High Value: Commercial or transactional keywords within the highest-volume fifth of the loaded set.
Opportunities: Declining keywords with search volume above 500.
Battleground: Keywords ranking in positions 11–20.
New: Keywords marked as newly ranking.
Declining: Keywords marked as moving down.

These filters are research shortcuts, not AI recommendations. A keyword can appear in more than one category, and the counts can change when another batch is loaded.

Load more than 1,000 keywords

The initial analysis loads up to 1,000 keywords.

When more are available, Wheremore shows:

Load Next … Keywords: Loads the next available batch of up to 1,000.
Load All Remaining: Loads each outstanding batch in sequence.

Each batch is a separate service request and can consume credits. Review the total count before loading every remaining batch for a very large competitor.

Sorting, filters, search, pagination and filter counts apply only to the batches loaded so far.

Expand a keyword

Select the arrow in Details to review:

The ranking URL
The result title and description
Low and high top-of-page advertising bids
Advertising competition
Highlighted result text
Detected SERP feature types
A link to the corresponding Google result context
Historical monthly search-volume data, where available

The search-volume chart is a keyword-demand trend. It is not the competitor page’s traffic history.

Add a keyword to your monitoring

Select + in the keyword row to add the term to Manage Keywords.

One accessible website

If the active workspace contains one accessible website, Wheremore adds the keyword to it automatically.

Several accessible websites

If several websites are available, choose the intended destination from the website selector.

The keyword is saved with the volume and difficulty shown in Competitor Insight. If that keyword already exists for the selected website, Wheremore keeps the existing keyword and updates its available volume and difficulty values.

If the website has an active Market configured to use all its keywords, the new keyword is linked to that Market and queued for tracking. If the website has no Market, the keyword is still saved but will not begin ranking checks until a Market is added or it is included in one.

The destination website must belong to the active workspace and be accessible to the signed-in user. Changing workspace refreshes the available website list.

Adding a keyword does not add the competitor’s page to your account, create a category or create an Action Board task.

Export the results

Select the CSV icon after an analysis has loaded.

The export contains all currently loaded keywords, including:

Keyword and position
Trend
Difficulty and volume
CPC and advertising bid values
Advertising competition
Search intent
Ranking URL
SERP features
Result description

The export uses all loaded keywords rather than only the visible browser-table page. It does not include batches that have not been loaded.

Interpret the findings

Many Top 10 keywords: The competitor has broad first-page visibility in the selected market.
Many positions 11–20: There may be themes for which the competitor is visible but not yet dominant.
Low-difficulty, relevant terms: Review your ability to create genuinely useful content before adding them to monitoring.
High-volume declines: The term can represent an opening, but confirm that it is relevant to your audience and business.
High CPC and commercial intent: The keyword may have commercial value, although paid-search estimates do not guarantee organic conversion value.
New keyword: Investigate the ranking page and content purpose before assuming the visibility will persist.
Strong volume but irrelevant intent: Do not add the keyword solely because its demand is high.

Competitor relevance matters more than raw volume. A smaller keyword closely aligned with your audience can be more useful than a broad term with little connection to your offer.

What should I do next?

Found a relevant keyword: Add it to the appropriate website, then organise it in Manage Keywords.
The website has no Market: Create a Market before expecting ranking checks.
Found a content gap: Review the competitor result and conduct your own topic and audience research before planning content.
Keyword already exists: Confirm that its volume and difficulty have updated, then review its Market coverage.
Need a broader dataset: Load the next batch and reassess the filter counts.
Need an offline review: Load the required batches and export the CSV.
Need a direct website comparison: Use the relevant content or keyword comparison feature; Competitor Insight reports the competitor’s visibility on its own.

Troubleshooting

No results appear

Confirm that the domain is valid.
Confirm the selected location.
Check that sufficient credits are available.
Retry after a short interval if the external search service is busy.
A valid domain can return no ranked keywords for the selected location.

The request is slow

Allow the current request to finish. Large domains and external service retries can take longer. Avoid selecting Analyse repeatedly.

Only 1,000 keywords are shown

This is the first service batch. Use Load Next … Keywords or Load All Remaining if the additional credit use is appropriate.

A filter count changed

The filters are recalculated from the currently loaded set. Loading another batch can change the counts and the high-value threshold.

A known keyword is missing

It may:

Fall outside the batches loaded so far
Not rank in the selected location
Be absent from the current third-party dataset
Use a different wording

Load further batches or search a broader term where appropriate.

No websites are available when adding a keyword

Confirm that:

The correct workspace is active
The workspace contains a website
You can access that website

Add or obtain access to a website in Manage Keywords, then try again.

Adding a keyword fails

Confirm that the workspace and destination website are still available. Refresh the page after a workspace change and retry. If the backend returns a specific message, follow that instruction.

The keyword was added but is not being checked

Open Manage Keywords → Markets and confirm that the destination website has an active Market containing that keyword or configured to use all keywords.

Volume or difficulty is missing

The competitor source may not have returned the metric. Use Fetch KD & volume in Manage Keywords when a fresh metric request is required.

CSV contains fewer keywords than the headline total

CSV includes the batches loaded into the browser. Load the additional batches before exporting if they are required.

Frequently asked questions

Does Competitor Insight use my tracked ranking data?

No. It requests current third-party ranked-keyword data for the competitor domain and selected location.

Must the competitor be one of my selected competitors?

No. You can analyse any valid domain.

Does selecting a workspace restrict the competitor domain?

No. Workspace scope controls your accessible destination websites when adding a keyword.

Is traffic actual analytics data?

No. It is a third-party estimate.

Are Quick Wins recommendations?

No. They are rule-based filters using difficulty and volume thresholds.

Does browser pagination request more keywords?

No. It only divides loaded results into browser-table pages.

Does loading another batch use credits?

Yes. Each batch is a separate ranked-keyword request.

Does adding a keyword start tracking immediately?

Only when the destination website has an applicable active Market. Otherwise, the keyword remains saved until its tracking setup is completed.

Are volume and difficulty copied when I add a keyword?

Yes, where those values were returned. Adding an existing keyword updates its available volume and difficulty.

Does the feature run an AI analysis or use Ask Wheremore?

No. Competitor Insight is a structured research tool and does not create an AI analysis context.

Can it add an action to the Board?

No. The plus control adds a keyword to monitoring; it does not create a Board action.

Getting help

If the same analysis, credit or keyword-add problem continues, contact Wheremore Support with the workspace, competitor domain, selected location and time of the attempt. Do not include passwords or private access details.