Conversation Discovery

Conversation Discovery finds questions your audience is asking by analysing search data from competitor and industry sites. Search queries indicate user intent—people ask similar questions to AI platforms as they type into search engines. These discovered questions feed into AI Visibility tracking, measuring where your brand appears when users ask ChatGPT, Claude, Gemini, or Perplexity.

Quick start

1.    Select the target Market (location and language)

2.    Choose Your Domain from the dropdown

3.    Add competitor domains manually or click Find Competitors

4.    Click Discover Conversations

5.    Review results, expand with AI if needed, then Save to library

Understanding the display

The tool progresses through three states: input, results, and success. Each state focuses on a specific task.

Input state

Configure discovery settings before running an analysis. The interface groups settings into logical sections.

Results state

Displays discovered questions with filtering and AI expansion options.

What should I do next?

Question type determines the best action:

Market settings

Search behaviour varies by location and language. A query popular in the United Kingdom may have different volume or competition in the United States.

Location

Type to search for any location. The dropdown returns countries, regions, and cities. Search data reflects local results for the selected location.

Language

Select the search language. English is the default. Other options include German, French, Spanish, Italian, Dutch, and Portuguese.

Tip: Market settings persist per workspace. Changing them affects future discoveries but not previously saved questions.

Discovery options

Domain selection

Search queries reflect user intent. When users type questions into Google, they ask similar questions to AI assistants. Conversation Discovery extracts question-type queries from competitor ranking data, identifying what your audience wants to know.

Your domain

Select from domains with tracked keywords. This domain enables the Find Competitors feature and appears in discovery results alongside competitors.

Competitor domains

Add competitor domains manually by typing in the format "example.com". Domains are normalised automatically. The limit is 5 competitor domains per discovery.

Find competitors

After selecting your domain, click Find Competitors to see domains appearing in your tracked SERPs. The panel shows domains ranked by shared keyword count. Select domains and click Add Selected to include them.

Note: Find Competitors requires tracked keywords. Add keywords in the Keywords section before using this feature.

Filtering results

The results state provides filtering and sorting options above the question list.

Active filters appear as pills below the filter bar. Click the X on any pill to remove that filter.

AI expansion

Search keywords are terse. Users ask AI assistants differently—in natural, conversational language. Click Expand to convert search queries into the conversational questions users might ask ChatGPT, Claude, or Perplexity.

The AI creates three variations mapped to buyer journey phases.

Each expanded version includes a checkbox. Uncheck versions to exclude them from saving. Click Regenerate to generate new versions if the results miss the mark.

Important: Expanded questions match how users talk to AI assistants. Use these to measure whether AI platforms mention your brand when answering these queries.

Saving questions

Select questions by clicking them or ticking checkboxes. The footer shows the selection count, split between base questions and expanded versions.

6.    Select base questions by clicking or ticking

7.    Expand questions and confirm versions if needed

8.    Click Save to open the preview modal

9.    Review the phase breakdown

10. Click Save to add questions to your library

Saved questions appear in the Saved Conversations section. They become available when creating AI Visibility configurations.

Troubleshooting

No questions found

The discovery returned zero questions. This happens when domains have few question-type keywords or filters are too restrictive.

•       Lower the minimum volume filter

•       Disable "Exclude branded searches" temporarily

•       Try different competitor domains with more content

•       Check that domains have ranking keywords (new sites may lack data)

Discovery takes too long

Large keyword sets increase processing time. The API scans up to 5,000 keywords per domain, then clusters and filters.

•       Reduce "Max keywords per domain" to 1,000

•       Use fewer competitor domains

•       Wait for the progress indicator to complete each domain

AI expansion fails

The AI service may be temporarily unavailable or the question may not suit expansion.

•       Click Regenerate to retry

•       Try a different question

•       Check that the question contains actionable content (not just brand names)

Find Competitors shows no results

This feature requires tracked keywords with recent SERP data.

•       Verify keywords exist in the Keywords section

•       Check that keyword tracking has run recently

•       Select a domain with active keyword tracking

Save fails

Saving requires a valid workspace and at least one selected question.

•       Check that questions are selected (not just expanded)

•       Verify the workspace is active

•       Refresh the page and retry

FAQ

How many questions should I save at once?

Save as many as relevant to your content strategy. The library handles large sets. Focus on high-volume questions and those showing AI Overview or PAA badges.

Do expanded versions count separately?

Yes. Each expanded version saves as a separate question with its journey phase. The save modal shows the breakdown.

Does location affect the questions found?

Yes. Search volume and ranking data reflect the selected location. A question popular in the UK may not appear in US results.

Why are some questions marked with AI Overview?

Google shows AI-generated answers for these queries, validating them as important user-driven questions. Users asking these questions in search are likely asking similar questions to AI assistants. Prioritise these for AI Visibility tracking.

How does clustering work?

Similar questions are grouped together. The tool keeps the highest-volume or most explicit question as the representative, combining volumes across variants.