SERP Check
SERP Check reveals what it takes to rank on page one—showing competitor content, identifying gaps, and delivering AI-powered recommendations to improve search visibility.
Quick start
1. Enter a keyword and select the target location
2. Click Send to fetch search results
3. Review the top 100 organic results
4. Select up to five competitor URLs and click Analyse with AI
5. Review recommendations and add priority actions to Kanban
Understanding the display
SERP Check displays organic search results in a card-based layout. Each result shows position, domain, title, description, and URL. Checkboxes appear beside results that can be analysed—sites like YouTube, Amazon, and Wikipedia are excluded as they follow different ranking patterns.
Position benchmarks
| Position | Meaning |
| 1–3 | Top of results, highest click-through rates |
| 4–10 | First page, good visibility |
| 11–20 | Second page, significantly reduced traffic |
| 20+ | Deep in results, minimal organic discovery |
What should I do next?
The action depends on current ranking position and the analysis results:
| Situation | Action |
| Not ranking | Analyse top competitors. Identify content gaps and trust signals to address. |
| Position 11–20 | Close to page one. Focus on immediate-priority recommendations. |
| Position 4–10 | Strong foundation. Implement quick wins to push into top three. |
| Position 1–3 | Protect the position. Monitor competitors for emerging threats. |
| Analysis complete | Add priority recommendations to Kanban. Work through immediate actions first. |
Using the search form
The search form captures the exact conditions to check rankings for:
| Field | Purpose |
| Keyword | The search term to check |
| Location | Geographic target for localised results |
| Search Engine | Google or Yahoo |
Advanced settings
Expand Advanced Settings to fine-tune the search context:
• Device Type: Desktop or mobile results differ in layout and rankings
• Operating System: Windows, macOS, Linux (desktop) or Android, iOS (mobile)
• Language: Results language preference
AI Analysis
AI Analysis examines competitor pages to identify what makes them rank. The system scrapes selected URLs, analyses content structure, and synthesises strategic recommendations.
Running an analysis
1. Select up to five URLs using the checkboxes
2. Click Analyse with AI
3. Wait for individual page analyses to complete
4. Review the aggregate analysis with strategic recommendations
What the analysis delivers
Each individual page analysis covers:
• Content overview and key messages
• Purpose and target audience identification
• Content structure and depth assessment
• Tone, voice, and SEO discoverability
• Authority signals and trust elements
• Content gaps and expansion opportunities
The aggregate analysis synthesises findings across all analysed pages:
• Content performance patterns
• Competitive positioning assessment
• Search intent alignment
• Strategic gap analysis
• Prioritised recommendations with specific actions
Priority levels
| Priority | Meaning | Timeframe |
| Immediate | Critical gaps affecting competitive positioning | 1–2 weeks |
| Near-term | Important improvements for content strategy | 1–2 months |
| Can-wait | Incremental optimisations | When time permits |
Adding recommendations to Kanban
5. Find the recommendation to action
6. Click + Add to Kanban
7. Select the target project
8. The task creates with all details pre-filled
Exporting data
Two export options are available:
• CSV export: Click the CSV icon to download all SERP results as a spreadsheet
• Analysis export: After AI analysis, export the compiled report as HTML
Troubleshooting
No results found
The keyword may have no indexed results, or the location/language combination is too narrow.
• Try a broader keyword
• Select a different location
• Check spelling
Analysis button disabled
The Analyse with AI button requires at least one URL to be selected.
• Run a SERP check first
• Select at least one checkbox beside a result
• Note: YouTube, Amazon, Wikipedia, Instagram, LinkedIn, and Reddit are excluded
Page content could not be accessed
Some pages block automated access or use heavy JavaScript rendering.
• Try a different competitor URL
• The analysis continues with available data
Analysis taking too long
Complex pages require more processing time. The system includes automatic retry logic.
• Wait up to five minutes for processing
• If processing stalls, the system retries automatically
• Reduce the number of selected URLs if timeouts persist
FAQ
How many URLs can be analysed at once?
Up to five URLs per analysis. This balances depth of insight with processing time and credit usage.
Why are some sites excluded from selection?
YouTube, Amazon, Wikipedia, and major social platforms follow unique ranking patterns that differ from typical content pages. Analysing them provides less actionable insight for content optimisation.
Does location affect results?
Yes. Search results vary significantly by location. Select the geographic area where the target audience is based.
How does mobile differ from desktop?
Mobile results often show different rankings, layouts, and featured snippets. Check both device types when optimising for a broad audience.
Can the AI chat help after analysis?
Yes. After aggregate analysis completes, a chat interface appears. Ask follow-up questions about the findings or request specific implementation guidance.
Getting help
Contact support for persistent issues