SERP Check

SERP Check shows the current organic search results for a keyword and can analyse selected ranking pages to explain their content patterns, weaknesses and opportunities.

Overview

Enter a keyword and location to request a live search result. Wheremore displays the organic pages returned for that search context, including their absolute positions, domains, titles, descriptions and URLs.

Use SERP Check to:

Review the pages currently appearing for a keyword
Understand the type of content represented in the organic results
Select up to five pages for AI content analysis
Compare the selected pages in an aggregate report
Discuss the completed analysis with Ask Wheremore
Add a grounded aggregate recommendation to a project’s Action Board
Export the returned organic results or individual page analyses

SERP Check is an on-demand research tool. It does not use your stored keyword rankings, require a Market or change the pages it reviews.

Access, credits and scope

You must be signed in to use SERP Check.

The search itself is not restricted to a Wheremore website, project or Market. It can be run for any suitable keyword and supported search location. The active workspace becomes relevant only when you choose a destination project for an Action Board recommendation.

SERP Check uses credits in stages:

The live SERP request uses credits.
Fetching selected pages for AI analysis uses credits for each successfully extracted page.
Each page analysis uses AI credits.
The aggregate analysis uses additional AI credits.

Wheremore checks available credits before each stage and charges successful external or AI work. Sub-account usage follows the primary account’s available credit arrangement.

Quick start

Enter the keyword you want to investigate.
Select the intended search location.
Open Advanced settings if you need to change the search engine, language, device or operating system.
Select Run SERP check.
Review, filter or export the organic results.
Select up to five suitable pages.
Select Analyse with AI.
Review the individual page analyses and the aggregate analysis.

Set the search context

Keyword

Enter the search phrase as a user is likely to search for it. SERP Check runs the phrase as supplied rather than matching it to a tracked Wheremore keyword.

Run separate checks when you need to compare meaningfully different terms. Similar wording can produce different intent, result types and ranking pages.

Location

The location controls the geographical context of the search result.

Start typing a location name and select the intended option. Choose the level that represents the audience being investigated. A country-level check provides a broad national context; a more specific available location can return a more localised result.

If no location is selected, the current implementation defaults to the United States.

Advanced settings

Open Advanced settings to control:

Search engine: The search provider used for the request.
Language: The language context sent with the request.
Device: Desktop or mobile.
Operating system: Windows, macOS or Linux for desktop; Android or iOS for mobile.

The default context is Google, English, desktop and Windows.

Use the settings that best represent the audience you are researching. A mobile result can differ from a desktop result, and the same keyword can produce different pages across locations, languages and search engines.

Understand the results

SERP Check displays organic results only.

Each result contains:

Position: Its absolute position in the full returned SERP.
Domain: The website hosting the result.
Title: The returned search-result title.
Description: The returned result description, where available.
URL: The ranking page.

Positions can contain gaps. For example, organic results might appear at positions 1, 2, 4 and 6 because paid results or SERP features occupy the intervening absolute positions. A missing position does not mean that an organic result failed to load.

The result title and description are search-provider data. They can differ from the page’s current visible title or description.

Filter the results

Enter text in Filter results to search the loaded position, domain, title, description and URL values.

Filtering works only on the organic results already returned by the current check. It does not make another search request.

Open a result

Select a result’s title, domain, URL or external-link control to open the page in a new browser tab.

Opening a result does not select it for AI analysis.

Export the SERP

Select Export CSV to download all organic results from the current check, not only the currently visible filtered rows.

The export includes position, result type, domain, title, description and URL.

Select pages for AI analysis

Select a result card to include that page. The selection toolbar shows the current count.

You can analyse between one and five pages at a time. Select Clear to remove the current selection.

Choose pages that help answer the research question. For example:

The strongest direct competitors
Pages representing different result intents
A page with an unusual format or proposition
Your own ranking page alongside competing pages, when it appears

The current analysis treats selected pages as SERP competitors. It does not automatically know which domain belongs to you.

Some platform domains, including YouTube, Amazon, Wikipedia, Instagram, LinkedIn and Reddit, are excluded from this page-content analysis. Their result can still help you interpret the SERP, but Wheremore does not send that page into the current analysis workflow.

Analyse with AI

Select Analyse with AI after choosing no more than five supported pages.

Wheremore processes the work asynchronously while the page remains open:

It fetches the readable content of each selected page.
It produces an individual analysis for every page successfully fetched.
It combines the completed page analyses into an aggregate report.
It stores the aggregate context for Ask Wheremore.

A page can fail independently because it blocks automated access or does not expose enough readable content. Other selected pages can still complete.

Individual page analyses

Each selected URL receives its own expandable analysis.

The analysis can examine:

The page’s apparent purpose and audience
Search intent and likely user needs
Content structure and topic coverage
Clarity, usefulness and differentiation
Evidence, trust and proof
Commercial or conversion friction
Missing information and practical improvements

The review is based on content Wheremore could extract from the page. It does not have the competitor’s analytics, conversion data, editorial plans or unpublished information.

AI findings are recommendations for review, not verified facts about why a page ranks.

Aggregate analysis

The aggregate report compares patterns found across the successfully analysed pages.

It can identify:

Shared success patterns
Differences in content approach or search intent
Trust and evidence patterns
Common gaps or buyer objections
Strategic priorities and quick wins
Page-specific recommendations

The report should be interpreted in the context of the selected sample. Analysing two pages does not prove that a pattern applies to the whole SERP, and a single page cannot establish a cross-page trend.

Add a recommendation to the Action Board

Action Board controls appear on supported recommendations in the aggregate report.

Review the recommendation, evidence, target URL and priority.
Select Add to Board.
Choose the destination project from the active workspace.
Confirm the selection.

The destination is deliberately selected by the user because SERP Check is external research and cannot infer which project should own the action.

Wheremore reloads the completed server-side recommendation before saving it. The browser cannot replace its wording, evidence or target URL during the Board hand-off.

Only accessible projects in the active workspace are available. Changing workspace refreshes the available project list.

Ask Wheremore about the analysis

After a successful aggregate analysis, Ask Wheremore opens with the SERP list, selected URLs, individual reports and aggregate findings in context.

Useful questions include:

Which selected page best matches the likely search intent?
What patterns appear across the strongest pages?
Which recommendation should be prioritised first?
What evidence supports this content gap?
How should this finding be adapted for our own page?

Ask Wheremore can explain and interrogate the completed analysis. Its analysis context and chat session are temporary, and the chat session lasts for up to 60 minutes. See the separate Ask Wheremore guide for shared chat behaviour.

Export the analysis

When at least one page analysis completes, the analysis export downloads the individual page-analysis text as an HTML file.

The current analysis export does not include the aggregate report. Copy or review the aggregate analysis in Wheremore when that combined output is required.

Interpret the findings

Several pages answer the same intent: Compare how clearly and completely they satisfy that intent before copying individual tactics.
The SERP contains mixed page types: The query might have mixed intent. Decide which audience and task your page should serve.
A competitor has stronger proof: Identify the specific evidence or reassurance that is missing from your own content.
Pages use similar structures: Treat this as a pattern to understand, not a template that must be reproduced.
One result is an outlier: Investigate why its format or proposition differs before assuming it is the best model.
The selected sample is weak: Run another check or select a more representative group before acting on the aggregate findings.

SERP Check helps explain the current result landscape. It does not guarantee that applying a recommendation will produce a particular ranking.

Troubleshooting

The location cannot be found

Enter at least three characters and choose a returned location. If the location service is temporarily unavailable, refresh and try again.

No organic results appear

Confirm the keyword is not empty.
Check the selected location, language and search engine.
Confirm that sufficient credits are available.
Retry if the external search service is temporarily busy.

A valid SERP can contain fewer organic results than expected.

Position numbers contain gaps

SERP Check keeps absolute SERP positions but displays organic results only. Paid results and SERP features can occupy the missing positions.

Analyse with AI asks for a page selection

Select at least one supported result card. If only an excluded platform was selected, choose another publicly accessible page.

Too many pages are selected

Reduce the selection to five pages or fewer, then run the analysis again.

A selected page fails

The website might block automated access, require interaction or expose too little readable content. Review any completed pages and retry with another result if necessary.

The aggregate analysis does not appear

The aggregate stage requires at least one successful individual page analysis. If every page failed, choose other accessible pages and try again.

Ask Wheremore does not appear

The chat requires a successfully stored aggregate analysis. Allow the aggregate stage to finish, then retry the analysis if no chat control appears.

No projects appear when adding to the Board

Confirm that the correct workspace is active and that you can access at least one project in it.

The analysis export omits the aggregate report

This is current behaviour. The export contains completed individual page analyses only.

Frequently asked questions

Does SERP Check use my tracked Markets?

No. It makes a live on-demand request for the chosen keyword and search context.

Does the active workspace change the SERP results?

No. Workspace controls the destination projects available when adding a recommendation to the Board.

Why are only organic results displayed?

The current result normaliser intentionally keeps organic result rows. Other SERP elements can still affect the absolute position numbers.

Can I analyse my own page?

Yes, if it appears in the result and can be fetched. The current AI workflow still treats every selected page as a SERP competitor, so interpret ownership-specific wording accordingly.

Can I analyse more than five pages?

Not in one run. Select up to five representative pages.

Does AI analysis use additional credits?

Yes. Page extraction, individual AI analyses and aggregate analysis are separate from the initial live SERP request.

Does SERP Check create Board actions automatically?

No. A user must select a supported aggregate recommendation and deliberately choose an accessible destination project.

Does it edit any page?

No. It performs research and produces recommendations.