Annotations

Annotations mark important events, updates, or changes directly on charts—making it easy to see what happened and when.

Quick start

1.    Navigate to Manage Annotations

2.    Select a chart scope (All Charts, Keyword-Specific, or Path Conversion)

3.    Choose the domain and enter a date

4.    Add a name and click Add

The annotation appears on relevant charts immediately.


Understanding the form

Field Description
Name Short label displayed on charts (required)
Description Additional context shown on hover
Chart Scope Where the annotation appears: All Charts, Keyword-Specific, or Path Conversion
Domain The website this annotation applies to
Date When the event occurred
Keyword Specific keyword to attach the annotation to (optional for site-wide events)
Conversion Path Specific conversion path (required for Path Conversion scope)

Chart scope options

Scope Effect
All Charts Annotation appears across all chart types for the domain
Keyword-Specific Annotation appears only on keyword-related charts
Path Conversion Annotation appears only on conversion path charts

What should I do next?

Annotations help track the impact of changes. Common uses:

Situation Action
Launched a new page or campaign Add an annotation marking the launch date
Made significant content changes Mark the update date to track ranking impact
Algorithm update announced Add site-wide annotation to correlate with any ranking shifts
Conversion path optimised Use Path Conversion scope to track before/after performance
Multiple changes across keywords Add keyword-specific annotations to isolate effects

Managing annotations

Enabling and disabling

Each annotation has a toggle switch. Disabled annotations remain saved but stop appearing on charts. This keeps historical records without visual clutter.

Deleting annotations

Click the delete icon to remove an annotation permanently. Deletion cannot be undone.


Workspace filtering

Annotations follow workspace settings. When a workspace is selected, only domains within that workspace appear in the dropdown. Annotations created in one workspace remain visible only within that workspace context.


Troubleshooting

No domains available

The active workspace has no domains assigned, or domain access permissions need review.

•       Check the workspace selector at the top of the page

•       Verify domain assignments in workspace settings


Annotation not appearing on charts

The annotation may be disabled, or the chart scope may not match.

•       Verify the annotation toggle is enabled in the annotations list

•       Confirm the chart scope matches where the annotation should appear

•       Check the date falls within the chart's visible date range


Cannot delete or edit an annotation

Site-wide annotations can only be modified by the user who created them. Keyword or path-specific annotations require access to the associated domain.


Keywords or paths not loading

A domain must be selected first. Keywords appear for All Charts and Keyword-Specific scopes. Conversion paths appear for Path Conversion scope.


FAQ

Can team members see each other's annotations?

Annotations are visible to users within the same account family. Sub-accounts can see annotations created by the parent account and vice versa. Sibling visibility depends on account settings.


How many annotations can be created?

There is no hard limit. However, too many annotations on a single chart can reduce readability. Disable older annotations when they are no longer relevant.


Can annotations be edited after creation?

Annotations cannot be edited directly. Delete the existing annotation and create a new one with the correct details.


Do annotations affect data or rankings?

No. Annotations are visual markers only. They help interpret data but do not influence rankings, tracking, or any calculations.


About SERP360

SERP360 is developed by , connecting search performance, content engagement, user behaviour, and conversion data to help you understand where prospects drop off and how to win them back.

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