SERP Features
SERP features shows which special result types appear in search results for your tracked keywords. SERP stands for search engine results page.
What the chart shows
Each bar is one feature type, such as AI Overview, People Also Ask, Related Searches, Images, Popular Products, Video or Perspectives. The bar length is the number of tracked keywords whose latest results include that feature.
The headline figure, Feature types, counts the feature types found.
Bars are sorted from the most common feature to the least. Hover over a bar to see its count out of all tracked keywords, for example 7 of 7 tracked keywords.
Use the chart menu (≡) to download or print the chart.
Which results are used
The chart uses the latest available results for each keyword. The selected date range does not apply to this section.
The selected market, category and search engine do apply. A category selection uses each keyword's current category.
View one keyword's features
- Open Keyword. The list loads the first time you open it.
- Choose a keyword.
The chart is replaced by a list of that keyword's features, and the headline shows how many feature types it has.
Choose All tracked keywords to return to the chart.
Use the features
- A common feature shows where visibility extends beyond organic rankings.
- AI Overview and People Also Ask reward clear, direct answers.
- Images and Video reward strong visual content on the ranking page.
Review AI Overviews for which websites AI Overviews cite.
Features in exports
The Excel export includes a SERP features sheet with the capture time, tracked keywords, keywords with a feature and the count for each feature type.
Troubleshooting
No SERP features were recorded in the latest results for this selection
No tracked keyword in this market, category and search engine has a feature in its latest results.
No SERP features were recorded for this keyword in the latest results
No feature types were recorded in the keyword's latest results.
Keyword choices could not be loaded
Close the list and open it again. If the message persists, refresh the page.
Keyword is not available for this selection
The keyword no longer belongs to the selected market or category. Choose All tracked keywords and select it again from the refreshed list.
The features do not match the selected date range
This section always shows the latest available results.
SERP features could not be loaded
Refresh the page.
The SERP features chart could not be displayed
Chart support did not load on the page. Refresh the page.
Related guides
- Search Performance
- AI Overviews
- Keyword performance