Content Optimisation

Content Optimisation reviews a live page, saved draft or supplied text and recommends practical improvements. It can also assess live search results for a target keyword and compare the content with a specific other page.

The assessment answers several different questions: does the content work for its reader, is its search presentation clear, does it suit the search results for the chosen keyword, and how does it compare with a specific other page?

These perspectives feed one combined action list, with supporting evidence and guidance on what to leave alone. The assessment does not edit or publish the source.

Understand the assessment perspectives

A piece can be well written and still be a poor fit for the search phrase it targets. Equally, a page can suit the search results while needing a clearer explanation or better title. Read the perspectives separately before deciding what to change.

The first two depend on the source information available. Keyword and search-result fit requires a target keyword and usable live search evidence. Direct comparison requires an optional comparison URL and a readable capture.

Does the content work for the reader?

This perspective reviews your actual piece against its intended audience and purpose. It considers whether the explanation is clear, the structure is useful, the claims are supported and the voice is appropriate.

A recommendation might clarify a confusing paragraph or develop an important point. The review can also conclude that an effective section should be left alone.

Is its search presentation clear?

This perspective considers available page elements such as the title, description and structure. It asks whether they accurately communicate what the content offers and whether a concrete improvement is warranted.

This is a different question from whether you have chosen the right keyword. Rewriting a description will not necessarily solve a mismatch between the page’s purpose and what people searching that phrase need. Pasted text does not provide live metadata, so that part of the assessment is limited.

Does the content suit the search results?

Search engine results pages are often called SERPs. With a target keyword and search market selected, Wheremore uses a fresh Google results listing and a sample of captured result pages to assess whether your content fits that search environment.

It examines:

• What searchers are trying to do: For example, learn how something works, compare options or choose something to buy.
• What kinds of pages appear: Such as detailed guides, focused explanations, comparison pages or product pages.
• What each inspected page actually helps its reader do: Including its useful coverage and the next step it offers.
• How the website’s purpose differs from the page’s purpose: A retailer can publish an informative guide; the site selling products does not make every page a sales page.
• What this means for your content: Whether your audience, approach, format and intended next step fit the observed results, and what useful difference you should preserve.

For example, imagine a polished article about the history of lawn care targeting “how to repair bare patches in a lawn”. If the inspected results mainly help readers diagnose the problem and follow repair steps, the issue may be the article’s purpose rather than its writing. The practical decision could be to use a repair guide for that keyword, or reconsider the history article’s target.

The search assessment can support four decisions:

• Keep the target: The page’s purpose fits; retain its useful approach and address any specific issues identified.
• Reconsider the target: Investigate whether this keyword is appropriate for the page. This does not automatically identify a better keyword.
• Use another page: A different page would be more suitable for the reader’s task.
• Insufficient evidence: The available results or captures do not support a sound decision.

The aim is to judge fit, not make your page identical to the results. A broad guide and a focused argument can both serve a query. The presence of retailers does not prove an independent article cannot rank. Search evidence describes the observed results; it does not establish why those pages rank or guarantee that an edit will improve your position.

How does it compare with a specific page?

With Compare with another page enabled, Wheremore assesses that page as a direct reference. It first considers whether the two pages address comparable topics, reader needs and formats.

Where they overlap, it can identify useful differences. Where they serve different purposes, the report should explain the mismatch rather than recommend copying unrelated sections or features. A longer page is not automatically better.

This is separate from the search-result assessment: the page you choose does not have to be a current search result, and you can request a direct comparison without a keyword.

Choose your starting point

Both routes use the selected workspace and project. Choose the intended project before starting, because it supplies context and holds the saved review.

This guide covers the current Content Optimisation drawer. Its controls are Prepare assessment and Run assessment. The separate older Page Optimisation workflow uses different controls and should not be used as step-by-step instructions for this screen.

Quick start: a Content Bank item

1. Select the correct workspace and project in Content Bank.
2. Open the item and select Optimise content.
3. Choose Live page or Latest saved draft, according to what is available.
4. Check Content type.
5. Optionally enter a Target keyword and confirm the search settings shown.
6. Optionally enable Compare with another page and supply its URL.
7. Select Prepare assessment.
8. Inspect the captured content and any preparation messages.
9. Select Run assessment.
10. Review Analysis, Evidence and Source content. Add useful actions to the Board where available or export the report.

Select the source

Live page retrieves the published page saved against the item. Latest saved draft reviews the latest saved draft, not unsaved edits in another window. Save your draft before preparing an assessment.

Only available sources are offered. If the item has neither usable source, create and save the relevant work first, or use Optimise other content for text you can supply directly.

The prepared assessment retains a snapshot. Later changes to your draft or website do not update that snapshot or an existing report. Prepare a new assessment to review a revised version.

For a draft review, any published-page performance is background context. It is not evidence that the unpublished draft itself has achieved those results.

Set the content type

Choose the format that best describes the piece, such as Blog, Guide, Landing page, Service page or Case study. This guides the review’s understanding of the content’s purpose.

Optional target keyword and search settings

A target keyword is the search phrase you want the content to serve. Leave it blank for a content-focused assessment, unless you also want a direct page comparison.

Adding a keyword includes the keyword-and-search-result-fit perspective described above. This assesses whether the page is a suitable answer for that search, not simply whether the phrase appears in the copy. Check the Search market selected or choose an available one when prompted. Where the interface offers Location and Search language, set those fields instead. Use the controls shown for the project’s available search context.

The existing keyword can be prefilled for a Content Bank item. Changing it in this assessment does not update the item’s saved keyword assignment.

Preparation obtains a current Google results listing and captures selected readable result pages. Not every listing becomes a captured page. Inaccessible, unsupported or incomplete sources are limitations, not proof that your content has a gap.

Optional comparison page

Select Compare with another page and enter Other page URL to include a specific reference page. You can request a direct comparison with or without a target keyword.

The comparison URL is an additional reference; it does not replace the content you are reviewing. The purpose is to assess useful differences, not to copy another page or reproduce everything it contains.

Prepare assessment

Select Prepare assessment to retain the selected content and gather the requested evidence. This step prepares the material; it does not automatically start the AI assessment.

Review the captured source and preparation messages. Confirm that the main content is present and that you selected the intended draft, URL, keyword and comparison page.

A capture is the readable material Wheremore obtained, not a complete reproduction of a website’s layout. Content loaded through interaction or blocked by the site may be missing. Do not treat an incomplete capture as evidence that the live page lacks that information.

Changing setup fields invalidates the prepared source for that setup. Prepare again before running the revised assessment.

Run assessment

Select Run assessment when the prepared source is ready.

Wheremore reviews the content, adds search or comparison assessment where requested, and checks the combined recommendations. Available project audience, brand voice and relevant performance data can inform the review. Missing tracking data does not prevent the core content assessment.

Once started, processing continues in the background if you close the drawer or browser. Return to Recent to check progress instead of submitting duplicate assessments.

Read the completed report

Analysis

Read each available perspective: reader usefulness, search presentation, keyword-and-market fit, and direct comparison. A positive reader assessment does not automatically mean the page suits its target keyword.

For a search assessment, look at the observed result pattern, what the inspected sites and pages are trying to achieve, and the practical decision for your target. Follow the explanation of what this means for your page, including useful distinctions to preserve and any evidence limitations. If search retrieval failed or was not requested, search fit is not assessed; that is not a positive or negative verdict.

Review the combined action list. Actions can include the location to change, suggested wording, the reason, priority, effort and checks needed before implementation. Verify any proposed facts and ensure replacement copy fits the surrounding text and your voice.

Use Leave alone guidance to recognise effective material that does not need changing. An assessment need not recommend a fixed number of edits.

Evidence

Use Evidence to inspect the support and context behind the report. Distinguish direct source observations from performance data and search or comparison evidence. A recommendation is not a guaranteed ranking, engagement or conversion improvement.

Source content

Use Source content to refer back to the retained main content and, where available, selected search-result pages and the comparison page. These are the versions used by that assessment, including when reopened later.

Add actions to the Board

Select Add to Board on an available recommendation to save an implementation task. Wait for Added to Board, then use the project’s Board to organise ownership and review.

The task is linked to the saved assessment and its recommendation. It does not apply the edit or publish the page. If saving fails, check project access and the displayed message before retrying; do not assume a task was created.

Optimise other content

Use this route for content outside the project’s Content Bank inventory.

1. Select the correct project in Content Bank.
2. Select Optimise other content, beside Export CSV.
3. Choose Website URL or Paste content.
4. For a URL, enter the page address. For pasted text, complete Title and Content.
5. Select Content type.
6. Optionally add a target keyword and search settings, or enable Compare with another page.
7. Select Prepare assessment, review the source, then select Run assessment.
8. Review the same Analysis, Evidence and Source content views.

This creates a review in the selected project’s Recent history without adding a Content Bank record.

For pasted content, text and paragraph breaks are retained. Live metadata, website layout and performance are not assessed from the pasted text. Search or comparison evidence can still be requested through the optional controls.

Keep the same working title for revisions of the same pasted piece if you want them grouped in its review history. Changing the title starts a different subject. A supplied URL identifies the subject for URL reviews.

Reopen, export and delete reports

Select Recent to open saved assessments. From an item’s history, View all project reviews expands the scope; View this content’s reviews returns to the item’s reviews.

Completed reports can be reopened without generating a new assessment. Unfinished entries show the applicable next action, such as Review source, Check status, Continue saved assessment or Finish saved review. Follow the offered action rather than starting over unnecessarily.

The latest five completed reports are retained for each matching assessment scope: the project, content, source and review settings, including keyword, market and comparison page. This is not a five-report limit for the whole project. Unfinished assessments are listed separately.

Select Export report for a standalone HTML report containing analysis, evidence and retained source material. Export important reports you want to keep beyond the retained history.

Use Delete when available and confirm the report you intend to remove. Existing Board tasks remain independent of report deletion. Earlier comparison reports remain accessible through the separate history option where shown; new comparisons are configured inside Content Optimisation.

Troubleshooting

The page cannot be captured or content is missing

Check the URL and that the page is publicly accessible. Review capture messages. If you can supply the text directly, use Optimise other content → Paste content, recognising that live-page details are then unavailable.

The latest draft is not reflected

Save the draft, then prepare a new assessment. An existing assessment keeps the earlier snapshot.

Search settings are unavailable

Check the available project market or location settings and the displayed message. Clear the target keyword if you want to proceed with content review only.

I expected search findings but did not get them

Check that you supplied a keyword and valid search settings before preparing the assessment. Inspect evidence or preparation messages for retrieval limitations.

Only preparation has completed

Select Run assessment after reviewing the prepared source. Preparation alone does not start the AI review.

The assessment is still processing

Open Recent and use the offered status or continuation control. Work continues after the drawer closes. Follow attention messages rather than repeatedly starting new paid work.

A recommendation does not suit the content

Check its evidence and the captured source. Review the intended audience and brand voice. Apply editorial judgement; the report proposes changes and does not require every suggestion to be implemented.

A pasted review did not appear in Content Bank

Expected: Optimise other content stores a project review, not a new Content Bank item. Look in Recent.