User Behaviour Attention and friction

Attention and friction on the User Behaviour dashboard shows where reach fell most down a page, which areas visitors came back to, and which elements they clicked repeatedly.

Attention and friction signals

Label	Meaning
Largest reach drop	The biggest fall in reach between two neighbouring depths, in percentage points, with the two depths it falls between.
Most revisited area	The 10% band of the page the most sessions came back to, with the number of sessions.
Rage-click sessions	The number of sessions with several quick clicks on the same element or spot.

Grey text means the measure is unavailable.

Revisited page areas

Revisited page areas on the User Behaviour dashboard shows how many sessions came back to each 10% band of the page, such as 40%–49%. Bands with no returns are not shown.

A revisit means a visitor paused on an area, scrolled away and came back to it in the same visit. It can mean useful re-reading as well as confusion.

Rage-click elements

Rage-click elements on the User Behaviour dashboard lists up to five elements with rage clicks. Each row shows the page, the element, the number of sessions and the number of clicks. "Unlabelled element" means the element has no readable label.

A rage click is several quick clicks on the same element or spot. It is a signal to investigate, not proof that something is broken.

Rage clicks are shown only when the whole selected period falls within rage-click tracking. For an earlier period, Rage-click sessions shows "Rage-click evidence is not available yet." and Rage-click elements shows "Rage-click evidence is not available for this selection." Choose a more recent period.

Attention and friction with a single traffic source

With a single traffic source selected on the User Behaviour dashboard, Largest reach drop still includes visits from every source. Rage-click sessions and Rage-click elements are filtered to that source.

Attention and friction with conversion comparison

With conversion comparison switched on, Attention and friction shows each measure for the Converted and Dropped off groups.

Label	Meaning
Largest reach drop	The biggest fall in reach for each group, with where it happened, for example "25 points, 65%–70%". "No decrease recorded" means reach did not fall.
Attempts returning to an area	The share of each group's measured attempts that came back to an area.
Attempts with flagged rage clicks	The share of each group's measured attempts with a rage click.

The revisit chart becomes a line for each group, showing the share of measured attempts returning at each scroll position, in 5% steps. The rage-click list is split into Converted and Dropped off, with attempts and flagged clicks for each element.

Message	Meaning
No confirmed attempts	The group is empty.
Measurements not available yet	The group's data is not ready.
Not recorded	No attempt in the group has data for this measure.
Click measurements not available yet	Rage-click data for the group is not ready.
No flagged rage clicks recorded	The group was measured and had no rage clicks.
Converter and drop-off return measurements are not available yet.	Revisit data for the groups is not ready.

Attention and friction messages

Message	Meaning
No material reach drop was observed.	Reach did not fall noticeably between any two depths.
No qualifying revisits were recorded.	No session came back to an area.
Measurements available; no qualifying revisits recorded for this selection.	Revisits were measured, and there were none.
Revisit measurements are unavailable for this date range.	Revisit tracking does not cover the selected period.
No revisit measurements are available for these dates.	Choose a more recent period.
Revisit measurements are being recalculated.	Try again later.
Revisit measurement has not been initialised.	Revisit tracking has not started for this website.
Revisit measurements are temporarily unavailable.	Try again later.
Revisit measurements are being updated. Please try again shortly.	Try again later.
The revisit update failed. Existing measurements are temporarily unavailable.	Try again later.
No rage-click sessions were observed for this selection.	Rage clicks were measured, and there were none.
No rage-click elements were observed for this selection.	Rage clicks were measured, and there were none.
Recent rage-click evidence is still being prepared.	Try again later.
Rage-click evidence is not available yet.	Rage clicks are not available for this selection. Choose a more recent period, or try again later.
Rage-click evidence is not available for this selection.	Rage clicks are not available for the selected period. Choose a more recent period.
Attention data has not arrived. Refresh the page to try again.	Refresh the page.
Attention and friction could not be displayed. Please reload the page.	Refresh the page.

Common misreadings of Attention and friction

Belief	Correction
Rage clicks prove an element is broken.	They show repeated quick clicking. Check the element before changing it.
Revisits mean visitors were confused.	They can also mean visitors re-read something useful.
A revisited band is a named section of the page.	Bands are positions down the page, not a map of its sections.
The largest reach drop is where visitors left the page.	It is where the share scrolling further fell most. Visitors may still have clicked or converted.
No rage clicks in Attention and friction matches a dash in Page performance.	A dash means rage clicks are not available for the period, not that there were none.