User Behaviour AI Analysis
Analyse with AI on the User Behaviour dashboard reviews one page. It reads the page's behaviour measures, its text and an image of it, says what already works, and recommends actions only when the evidence justifies them. Actions can be added to the Board, and reports are saved in Recent.
Run a User Behaviour AI analysis
- On the User Behaviour dashboard, select one page. Analyse with AI is greyed out when All pages is selected.
- Set the dates, device, audience, traffic source and conversion comparison you want. The analysis uses the filters shown on the dashboard.
- Select Analyse with AI. The User Behaviour panel opens on New analysis.
- Check Analyse this page. It lists Page, Device, Audience, Traffic source, Period and Conversion. To change them, close the panel and change the filters.
- Select Analyse with AI in the panel.
Progress shows four steps: Prepare behaviour data, Inspect the page, Analyse the findings and Save your report. You can leave the page. The analysis continues and appears in Recent when it is ready. If you are still on the page, you will see "Your User Behaviour analysis is ready.", and if the panel is open, the report opens.
Credits are used only when a report completes.
What a User Behaviour AI analysis reads
A User Behaviour AI analysis reads the following for the selected page, using the dashboard filters. Behaviour measures cover both the selected period and the previous period.
| Input | What is included |
|---|---|
| Engagement measures | Sessions, clicks, clicks per session, recorded time, average time and average scroll depth. |
| Page depth | Reach and recorded time at every 5% of page depth. |
| Device breakdown | With All devices selected, the same measures for Desktop, Mobile and Tablet separately. |
| Revisits | Sessions returning to each 10% band of the page. |
| Clicks | Clicks by position down the page. |
| Rage clicks | Rage-click sessions and the elements that were rage-clicked, when rage clicks are available for the period. |
| Traffic sources | Sessions by source and device. |
| Conversion comparison | With Compare conversion behaviour on: Converted and Dropped off attempts, completion rate, how the two groups behaved and where their attempts started. |
| Page text | The text and links in the page's code, read when the analysis runs. Scripts, form fields and elements marked as hidden are left out; text hidden only by styling may still be read. |
| Page image | An image of the whole page, with lines marking every 5% of its height. It shows the selected device, or desktop when All devices is selected. The page's saved screenshot is used if there is one; otherwise a new one is captured. |
If the page text cannot be read, the analysis continues without it. If the page image cannot be captured, the analysis stops with "The page screenshot could not be prepared safely." and no credits are used.
A User Behaviour AI analysis does not read other pages of the website, earlier versions of the page, recordings or details of individual visitors, or campaign or UTM details, and it does no outside research.
What the filters change in an AI analysis
| Filter | Effect on the analysis |
|---|---|
| Device: All devices | The page image shows the desktop layout. The report does not judge mobile or tablet layout from it. |
| Traffic source: a single source | The analysis leaves out how far visitors scrolled and the time spent at each depth. |
| Compare conversion behaviour on | The analysis includes the Converted and Dropped off comparison. |
What the AI analysis looks for
A User Behaviour AI analysis asks whether the page gives its visitors the information and next step they need, and what, if anything, you should change.
| It considers | How |
|---|---|
| The page's purpose | It infers the purpose from the page and says so, for example "Assuming the page's purpose is…". |
| What already works | It names strengths and content to keep. |
| The page content | The opening message, content order, clarity, completeness, proof and calls to action. |
| Behaviour | Changes from the previous period, and differences between devices and traffic sources. |
| Conversion | Differences between the Converted and Dropped off groups, when the comparison is on. |
| Existing solutions | Whether the page already contains what an action would add, before recommending it. |
The analysis does not treat low scrolling, a long page, several calls to action or missing conversion data as problems on their own. It does not recommend a change or a test on the strength of a small sample alone, judge mobile layout from a desktop image, or claim which content visitors saw at a given depth. Recommending no change is a valid outcome.
Read a User Behaviour analysis report
A report opens beside the User Behaviour panel. Below the page address, it shows the period, device and time created, for example "18 Aug 2026 – 16 Sep 2026 · All devices · Created 16 Sep 2026 at 12:18 UTC". The headline also becomes the report's name in Recent.
The Analysis tab contains:
| Part | What it contains |
|---|---|
| Headline and summary | The overall conclusion for the page, in a short paragraph. |
| Recommended actions | Up to five actions, most valuable first. Each is a change, a test or an investigation. If no change is justified, this part explains why. |
| Findings and interpretation | Under Supporting analysis. One to six findings, each with a title and an explanation linking what was measured, what the page shows and what it may mean, including strengths and uncertainty. |
| Selected behaviour patterns | Under Supporting analysis, and only when it adds something. Up to four ranges of scroll depth, each with a name, the depth range such as "Scroll depth: 25-35%", what was measured and what it means. |
Each recommended action has these parts:
| Part | Meaning |
|---|---|
| Title | What to do, in a few words. |
| What we see | The observation behind the action. |
| Why it matters | Why the action is worth doing now. |
| Recommended action | The change or test to make. |
| Evidence | The measurements and page content that support it. |
| Priority | When to act: Immediate, Near term or Can wait. |
| Add to Board | Adds the action to a project's Board. |
The Evidence tab contains:
| Part | What it contains |
|---|---|
| Measurements behind the findings | The figures the report relied on, from Page sessions, Click events, Clicks per session, Average scroll depth (%), Average recorded time (seconds) and Scrolling recorded at a given % of the page. The previous period is shown when the report compares periods. |
| Page text used in the findings | Up to three quotes from the page, when the report relied on them. |
| What this evidence cannot tell us | The limits that apply to this report. |
What this evidence cannot tell us can include:
- The captured page may differ from the version visitors experienced during the selected period.
- Page text was unavailable, so wording could not be checked.
- Only part of the page text was captured, so uncaptured text cannot be treated as missing.
- The page image shows desktop only and cannot establish the mobile or tablet layout.
- Scroll counts do not show exactly which content people saw or why they stopped.
- Session and scroll totals use different measurement bases, so their differences cannot establish a change in engagement.
If the report relied on nothing beyond its findings, the Evidence tab says there are no additional measurements or page quotes to show.
Add a recommended action to the Board
Add to Board, under a recommended action, adds the action as a task on the Board of a project linked to this website. If more than one project qualifies, you choose one. The button shows Please wait… and then Added to Board. Adding the same action twice does not create a second task.
If no project is linked, you will see "No accessible project is linked to this page."
The Board task uses the action's title and priority. Its description contains:
| Line | Meaning |
|---|---|
| Scroll Zone | The page depth the action concerns. |
| Target | The area, element or visitor group to change. |
| Change type | Add, Remove, Move, Reword, Resize, Restyle, Restructure, Test or Investigate. |
| Before | What we see, from the report. |
| After | The recommended action, from the report. |
| Acceptance criteria | Up to three checks that confirm the work is done. They are not promises of improvement. |
| Complexity | Quick win, Moderate or Heavy lift. |
| Evidence strength | Weak appears on every task from this analysis. It is not a score for that action. |
| Justification | Why it matters, from the report. |
| Page, Device, Date range, Referrer and Audience | The page and filters the analysis used. Referrer shows the traffic source. |
Deleting the report later does not change tasks already on the Board.
Export a report or chat about it
Export report, at the top of an analysis report, downloads the report as an HTML file you can open in a browser or print. Both tabs are included.
Chat about this analysis opens a chat about the report. Only the person who ran the analysis sees this option.
Find, reopen and delete reports in Recent
The Recent tab in the User Behaviour panel lists analyses for the selected page. It shows up to the five most recent completed reports, plus any analyses still running or not completed. Everyone with access to the page in the workspace sees the same list.
| Status | Meaning |
|---|---|
| Created, with a date and time | The report is ready. Select it to open it. |
| Analysis in progress | The analysis is still running. Select it to see its progress. |
| Needs attention | The result could not be confirmed. Contact support, or start a new analysis. |
| Analysis not completed | The analysis stopped. Start a new analysis. |
New marks a report you have not opened yet.
Delete removes a report after you confirm in Delete this report?. There is no undo. Board tasks created from the report keep their evidence. You cannot delete an analysis that is still running. After deleting, you will see "Report deleted."
If nothing is saved for the page, Recent shows "No saved analyses for this page."
User Behaviour AI analysis messages
| Message | What to do |
|---|---|
| There are not enough credits to run this analysis. | Add credits, then start again. |
| No behaviour data was recorded for the selected page in the current period. No credits were used. | Choose a period with sessions. |
| The page screenshot could not be prepared safely. | Start a new analysis later. |
| We could not complete this analysis. You can start a new analysis. | Start a new analysis. |
| Your analysis is ready in Recent. | Open it from Recent. |
| We cannot refresh the status right now. Your saved analysis may still be running. | Check your connection. The analysis may still finish and appear in Recent. |
| Your request is saved. Check its status when the connection is available. | Check your connection, then check Recent. |
| We could not confirm the result of this analysis. The saved operation is available for support to review. | Contact support. You can start a new analysis. |
| The analysis stopped before it could be completed. You can start a new analysis. | Start a new analysis. |
| This analysis did not complete. | Start a new analysis. |
| User Behaviour Analysis is temporarily unavailable. | Try again later. |
| This page is not available in the selected workspace. | Switch workspace, or choose another page. |
| Your report is still being saved. Please try again shortly. | Wait, then try again. |
| This report is no longer available. | The report was deleted. |
| This analysis is still running. | Wait for it to finish before deleting it. |
| This analysis is unavailable. | You no longer have access to the page, or the report was deleted. |
| This report has been deleted. | The report was deleted, so its actions cannot be added to the Board. |
| This saved analysis uses an earlier report contract. Start the analysis again. | Start a new analysis. |
| You do not have access to this page. | Ask for access to the website. |
| The selected page does not have a valid HTTP URL. | Check the page address in Wheremore. |
| Saved reports could not be loaded. | Try again later. |
| You do not have permission to remove this report. | Ask someone with access to the page. |
| The report could not be removed. Please try again. | Try again. |
| The report is hidden. Removal will finish automatically. | No action needed. |
Common misreadings of User Behaviour AI analysis
| Belief | Correction |
|---|---|
| A report with no recommended actions has failed. | No action is a valid result when the evidence does not justify a change. |
| The page image and text show the page as visitors saw it during the period. | The text is read when the analysis runs, and the image is the page's latest saved screenshot or a new capture. Either may differ from what visitors saw. |
| The report's findings apply to mobile when All devices is selected. | The page image is desktop. The report does not judge mobile or tablet layout from it. |
| Priority means importance. | Priority is timing: Immediate, Near term or Can wait. |
| Recent keeps every report ever run. | Recent shows up to the five most recent completed reports for the page. |
| Only I can see my reports. | Everyone with access to the page in the workspace can see them. Only you can chat about yours. |
| A failed analysis uses credits. | Credits are used only when a report completes. |