Manage Competitors
Manage Competitors lets you choose which rival domains Wheremore tracks and compares against your rankings — feeding competitor data directly into position charts and AI Analysis.
Quick start
1. Open Keyword Management and select Markets
2. Click Competitors in the toolbar
3. Select a Search group
4. Select a Search engine
5. Add rivals from the Available list — up to 10 per group
6. Save competitors
Understanding the display
The Competitors panel opens as a side drawer with two main areas:
| Area | What it shows |
| Selected | Competitors already saved for this search group and engine. Displayed as removable tags. |
| Available | Domains discovered competing for your tracked keywords, sorted by shared keywords descending. |
| Count badge | Current selection count (e.g. 4 / 10). Turns pink when the limit is reached. |
Shared keywords
Each entry in the Available list shows a shared keyword count. This is the number of tracked keywords where that domain also appears in search results. Rivals with the highest counts are the most direct competitors for your audience.
Search group and engine selection
Search groups come directly from configured markets. Select the group that matches the website, location, and device you want to analyse. If a market has multiple engines, select each engine separately — competitor lists are stored independently per engine.
What should I do next?
| What I see | What it means | What to do |
| Available list is populated | Ranking checks have run and found competitors | Add the most relevant rivals and save |
| Available list is empty | No ranking data yet, or no rivals found in results | Wait for the first ranking check to complete, then return |
| Count badge shows 10 / 10 | Competitor limit reached | Remove lower-priority rivals before adding new ones |
| No search groups in dropdown | No markets configured | Add a market on the Markets tab first |
| Competitors not appearing in charts | Saved but not yet selected in chart filters | Open the Average Position Chart and select the competitor from the filter |
Adding and removing competitors
Adding a competitor
Find the domain in the Available list and click the + button on its row. It moves immediately to the Selected area. Repeat for up to ten competitors. Click Save competitors when done — changes take effect only after saving.
Removing a competitor
Click the × on any competitor tag in the Selected area. The domain returns to the Available list. Click Save competitors to confirm the change.
Competitor limit
A maximum of 10 competitors is available per search group and engine combination. The count badge turns pink when the limit is reached. Remove an existing competitor to free up a slot before adding another.
How competitors are discovered
Competitors are identified automatically during ranking checks. When Wheremore checks where your tracked keywords rank, it also records which other domains appear in the results. Those domains populate the Available list.
No manual entry is required. The list reflects actual search engine results for your tracked keywords and updates as ranking checks run.
Saving changes
Adding or removing competitors in the panel does not take effect until Save competitors is clicked. The button saves the full current selection for the active search group and engine combination. Closing the panel without saving discards any changes.
Troubleshooting
| Problem | Solution |
| No search groups in the dropdown | No markets are configured. Go to the Markets tab and add a market first. |
| Available list is empty after selecting group and engine | Ranking checks have not yet run for this market, or no rival domains appeared in results. Return after the next ranking check. |
| A specific domain is not in the Available list | That domain did not appear in results for your tracked keywords during the last check. It cannot be added manually. |
| Competitors are saved but not visible in the Average Position Chart | Open the Average Position Chart and use the Competitor filter to select the relevant rival. |
| Save competitors button has no effect | Check that at least one competitor is selected. An empty selection still saves, replacing any previous choices. |
FAQ
How many competitors can I track per search group?
Ten competitors per search group and engine combination.
Can I add a competitor that is not in the Available list?
No. The Available list is populated from actual ranking check results. Domains not appearing in search results for your tracked keywords will not appear here.
Do competitor choices carry over between engines?
No. Competitors are stored separately for each engine within a search group. Select the engine and configure each list independently.
Does the Available list update automatically?
Yes. As ranking checks run, new domains that appear in results are added to the Available list. Previously available domains that stop appearing will remain listed if they have been saved as competitors.
What happens to competitors if I delete a market?
Deleting a market removes all ranking data for that market, including saved competitor selections. This action cannot be undone.
How does competitor selection affect AI Analysis?
AI Analysis uses saved competitors to identify content gaps and produce targeted recommendations. Without saved competitors, analysis falls back to site-only content optimisation.
Getting help
Contact support if the Available list remains empty after several check cycles