Managing Keywords

Keyword Management lets you add, organise, and track the search terms that matter to your business—the core of ranking analysis in SERP360.

Quick start

1.     Navigate to Manage Keywords

2.     Click Add Keywords to expand the form

3.     Select a domain, enter keywords (one per line or comma-separated)

4.     Click Add Keywords

5.     Keywords appear in the table with tracking enabled


Understanding the display

The keyword table shows all tracked terms for the current workspace. Summary stats appear above the table.


Summary stats

Stat Meaning
Total Keywords Number of keywords matching current filters
Categorised Keywords with at least one category assigned

Table columns

Column Description
Keyword The search term being tracked
Categories Tags for organising keywords into groups
Domain Website this keyword is tracked for
Volume Monthly search volume (fetched separately)
Difficulty Competition score 0–100 (fetched separately)
Action Delete icon to remove the keyword

What should I do next?

Situation Action
No keywords listed Add keywords using the form above the table
Keywords added Navigate to Rankings to view position data
Volume/Difficulty blank Click Fetch Difficulty & Volume to populate
Need to organise keywords Add categories using the + Add button in each row
Too many keywords showing Use domain, category, or search filters
Wrong keyword added Delete it using the trash icon

Adding keywords

Keywords can be added individually or in bulk. Each keyword is linked to a specific domain.

 

1.     Click Add Keywords to expand the form

2.     Select a domain from the dropdown

3.     Enter keywords in the text area (one per line or comma-separated)

4.     Optionally select or create a category

5.     Click Add Keywords


Keyword normalisation: SERP360 converts keywords to lowercase and limits them to 255 characters. Special apostrophes are standardised automatically.


Bulk entry formats

Enter multiple keywords separated by commas or newlines:

•       seo tools, keyword research, rank tracking

•       Or one keyword per line in the text area


Managing categories

Categories organise keywords into logical groups for easier filtering and analysis. Each keyword can have multiple categories, and categories are domain-specific.

Adding a category to a keyword

1.     Click + Add in the Categories column

2.     Select existing categories or type to create a new one

3.     Click Save to apply changes


Removing a category

Click the × on any category tag to remove it from that keyword. The category remains available for other keywords.


Fetching keyword data

Search volume and difficulty scores are fetched from external data sources. Click Fetch Difficulty & Volume to populate these metrics for all keywords.

Note: This operation consumes API credits. Volume and difficulty are updated in the table once fetched.


Using filters

Filter Function
Search Find keywords by name, category, domain, volume, or difficulty
Domain Show keywords for a specific website
Category Show keywords with a specific category tag

Category filter updates based on the selected domain. Changing the domain filter resets the category filter if the previous category doesn't exist for the new domain.


Deleting keywords

Click the trash icon in the Action column to delete a keyword. A confirmation prompt appears because deletion is permanent.


Deleting a keyword removes: all ranking history, category links, and search engine settings for that keyword. This action cannot be undone.


Troubleshooting

"This keyword already exists for this domain"

Each keyword can only exist once per domain. The keyword is already being tracked—check the list using filters if needed.


"Please select a domain"

Keywords must be linked to a domain. Select one from the dropdown before adding keywords.


No domains in dropdown

Add a domain first using Domain Management. Keywords require a domain to be tracked.


Volume and difficulty not showing

Click Fetch Difficulty & Volume. This data is not fetched automatically.


Keywords not appearing after adding

Check the domain and category filters. Keywords may be hidden by active filters. Try selecting "All Domains" and "All Categories".


FAQ

How many keywords can be added at once?

Multiple keywords can be added in a single submission. Enter them on separate lines or separated by commas. Each is processed individually.


Are keywords case-sensitive?

No. Keywords are converted to lowercase automatically. "SEO Tools" and "seo tools" are treated as identical.


Can a keyword belong to multiple categories?

Yes. Keywords can have any number of category tags. Use the category modal to manage multiple assignments.


What search engines are tracked?

Google, Bing, and Yahoo. Tracking is enabled automatically for google when keywords are added. If you want other search engines, please add them in the advanced section.


How often are rankings checked?

Keywords are checked daily.


Can deleted keywords be recovered?

No. Deletion is permanent and removes all associated ranking history.


Getting help

Contact support for persistent issues


About SERP360

SERP360 is developed by , connecting search performance, content engagement, user behaviour, and conversion data to help you understand where prospects drop off and how to win them back.

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