Keyword Distribution
Keyword distribution shows where your tracked keywords appear in organic search results on the latest date with results.
What the chart shows
Each bar counts the keywords in one position group.
| Bar | Keywords included |
|---|---|
| Top 3 | Positions 1–3 |
| Positions 4–10 | The rest of page one |
| Positions 11–20 | Page two |
| Positions 21–50 | Pages three to five |
| Positions 51–100 | Pages six to ten |
| Beyond 100 | The occasional result recorded just beyond position 100 |
| Not ranking | Checked, but your website was not found |
The headline figure, Tracked keywords, is the number of keywords scheduled for a check on that date.
Hover over a bar to see its keyword count and its share of tracked keywords.
Which date is used
The chart uses the latest date with results in the selected period. The note beneath the chart confirms it, for example Latest completed results as at 15 Sep 2026.
The chart reflects the selected market, category and search engine.
Why the bars can total less than the headline
The bars include only keywords with a result on that date. A scheduled keyword with no usable result that day is counted in the headline but not in any bar.
The Excel export's Not observed row counts scheduled keywords with no recorded result. Keywords whose check returned no usable result are not shown in either.
Use the distribution
- Compare Positions 4–10 and Positions 11–20 to find keywords close to the top three or to page one.
- Watch Not ranking for keywords that need new or improved content.
- Combine with Keyword performance to see which keywords sit in each group.
The keywords in Top 3 through Positions 51–100 are the same keywords counted by the Keywords ranking card on the same date.
Troubleshooting
No current ranking distribution was found for this selection
No keywords have a result on the latest date for this market, category and search engine. Choose a different period or category.
The bars do not add up to the tracked keywords figure
Some scheduled keywords have no usable result on that date. The Excel export's Not observed row counts those with no recorded result.
The distribution differs from an earlier day
The chart reflects the latest date only. Use Visibility trend for daily movement.
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Related guides
- Search Performance
- Performance overview
- Keyword performance