Keyword Distribution

Keyword Position Distribution shows how the latest recorded positions for tracked keywords are spread across ranking ranges, separated by search engine.

Overview

Use the distribution chart to understand the shape of current keyword visibility. It helps distinguish a portfolio concentrated near the top of the results from one with many keywords ranking weakly or not ranked.

The chart is a current snapshot. It uses one latest observation for each keyword, domain, search group and search engine in scope. It does not plot movement over the selected date range.

Access and data scope

The chart uses the active workspace.
Results only include domains available to the signed-in user within that workspace.
The selected search group narrows the snapshot when a specific group is selected.
A selected category further narrows the latest observations shown.
Each search engine is counted separately.
Shared and delegated domain access is respected through the user’s workspace permissions.

Select the required workspace before opening Distribution. Refresh the page if a workspace change is not reflected in an already open chart.

Quick start

Select the relevant workspace and search group.
Select a category if the snapshot should be narrowed further.
Open Distribution in Keyword Performance.
Compare the height of the bars across the ranking ranges.
Use the coloured segments or legend to compare search engines.
Hover over a bar to see the number of keywords for each engine.
Use the chart menu when an export or chart action is required.

Understand the ranking buckets

1 to 3: Keywords in the leading organic positions.
4 to 10: Other keywords on the first results page.
11 to 20: Keywords close to or on the second page.
21 to 50: Keywords with established but weaker visibility.
51 to 100: Keywords ranking further down the results.
100+ and not ranked: Keywords beyond position 100 together with keywords whose latest observation is not ranked.

Lower ranking numbers are better. The final bucket combines weak rankings and not-ranked observations, so it should not be interpreted as a single exact position range.

Read the stacked chart

Each bar represents one ranking bucket. The coloured segments represent search engines, and the full height represents the total number of keyword-and-engine observations in that bucket.

Hover over a bar to see the non-zero engine counts. A keyword tracked on more than one search engine can contribute once to each engine’s segment.

The chart counts tracking combinations rather than unique written phrases across the entire workspace. The same keyword can therefore contribute more than once when it is tracked for different domains, groups or engines.

Interpret the distribution

Many keywords in 1 to 3: Strong leading visibility. Protect important rankings and monitor volatility.
Many keywords in 4 to 10: Good first-page coverage with potential to improve click visibility.
Many keywords in 11 to 20: A pool of near-page-one candidates that may deserve prioritisation.
Many keywords in 21 to 50: Established relevance without strong visibility; investigate intent, content quality and competition.
Many keywords in 51 to 100: Weak visibility that may require more substantial work.
Many keywords in 100+ and not ranked: Review the detailed keyword table because the chart does not distinguish positions beyond 100 from not-ranked observations.
Different shapes by engine: Investigate engines separately rather than assuming performance is uniform.

The chart shows where keywords sit, not why they occupy those positions.

Filters and timing

Keyword Position Distribution is a latest-position snapshot. The visible date-range control does not turn it into a 7-, 30- or 90-day trend.

Competitor selection does not alter the owned keyword-position distribution. Use competitor-specific views when comparing your domain with another site.

Changing the search group or category while Distribution is open reloads the chart. A newer request replaces an unfinished older request so that stale filter results are not displayed.

Keywords are generally checked daily, although individual completion timestamps can vary. The latest available observation is selected separately for each tracking combination.

What should I do next?

Open All Keywords to identify the terms within an important bucket.
Use Position Gains and Position Drops to review recent movement.
Use Lost Keywords for latest observations that are no longer ranked after previously ranking.
Use Opportunities to find comparatively open keywords involving specified competitors.
Expand an individual keyword chart to review its history and annotations.
Use Keyword Deep-Dive when a specific keyword needs diagnosis.

Troubleshooting

No data: Confirm the workspace, search group and category and check that ranking observations exist in that scope.
The total looks too high: The same phrase can be counted separately by domain, group and search engine.
A keyword seems to be in the wrong bucket: Check its latest observation for the same domain, group and engine.
The 100+ bucket includes unranked keywords: This is intentional; the label is 100+ and not ranked.
Changing the date range has no effect: The chart is a current snapshot, not a date-range trend.
Changing the competitor has no effect: Competitor selection is not part of the owned keyword-position distribution.
The chart did not refresh: Reopen Distribution or refresh the page after changing workspace or receiving newer tracking data.
Chart library not found: Refresh the page; contact support if the chart still cannot load.
Error loading data: Refresh the session, confirm workspace access and retry.

Frequently asked questions

Is the chart showing the last 30 days?

No. It shows the latest recorded position for each tracking combination in scope.

Does each keyword appear only once?

Not necessarily. A keyword can be counted separately for different domains, search groups and search engines.

Are not-ranked keywords excluded?

No. They are included in 100+ and not ranked.

Can I tell how many keywords are specifically not ranked?

Not from this chart because the final bucket combines positions above 100 with not-ranked observations. Use the detailed keyword views for that distinction.

Why do the engine segments add together?

The chart is stacked. Each coloured segment is an engine count, and the complete bar is the total for that bucket.

Does Distribution explain ranking changes?

No. It is a snapshot. Use the full keyword history, annotations and Keyword Deep-Dive to investigate movement.

Can the chart add an item to the Action Board?

No. The chart itself is read-only.

Who can see the data?

Only signed-in users with access to the active workspace and relevant domains can see it.