Content Repurposing

Content Repurposing turns source content from a Content Bank topic or subtopic into LinkedIn posts, X posts and YouTube scripts.

What you can do

Choose the platforms, review suggested angles, then generate the content you want. An angle is a particular way to present an idea from the source, such as a practical tip, a problem to explain or a finding worth sharing.

LinkedIn and X produce standalone post drafts. YouTube produces a script for a YouTube Short or Standard video. It does not record, render, upload or publish a video. Social posts are not published automatically either.

Before you start

Select the correct workspace and project, then open an accessible Content Bank topic or subtopic and its repurposing panel.

• If the item has a saved draft, Wheremore uses that draft as the source, even when the item also has a URL.
• Without a saved draft, Wheremore uses the URL saved against the item. Correct an outdated URL in Content Bank before starting.
• If the item has neither a saved draft nor a URL, provide source text when prompted. Supply at least 300 words of meaningful content.
• Check the source contains the facts and examples you want to use. Brand voice guides presentation; it does not supply missing evidence.

Quick start

1. Open the item’s repurposing panel.
2. In New, select LinkedIn, X, YouTube, or a combination.
3. Select Find social angles.
4. Review the suggestions in Angles.
5. Select the LinkedIn and X angles you want. For YouTube, select one idea and its offered format.
6. Select Generate content. When YouTube is the only selected platform, the button reads Generate script.
7. Review the generated material in Drafts.
8. Refer to Source content to check the original material.
9. Edit a completed YouTube script in the report if needed. Copy or save social posts to the Action Board as appropriate.
10. Return to saved reports through Recent.

Choose platforms and angles

Choose your platforms at the start of the run. Wheremore reads the source and develops approaches for each selected platform.

For LinkedIn and X, tick the angles you want and clear those you do not want. You can select several. At least one angle must be selected before generation is available.

LinkedIn approaches can include a practical framework, a recognisable problem, a source insight or a supported challenge to a common assumption. X approaches can include a concise claim, tip or insight. Suggestions depend on the material available; they are not a fixed checklist to fill.

Each platform receives its own approach. Review each draft as a piece that should make sense without the original article beside it.

Choose a YouTube idea and format

YouTube uses a single selected angle for a script. Suggestions can include:

• Full article video: Adapts the wider article into a video.
• Focused video: Develops a particular question or idea from the source.

Each suggestion shows a proposed title, a description of its focus and an Opening. Select one idea to see its format.

The format can be YouTube Short or Standard video. Where the idea supports both, choose between them. A fixed-format idea displays its supported format without a choice.

Select Generate script for a YouTube-only run, or Generate content when other platforms are also selected. Wheremore writes and reviews the script before marking it complete. If review cannot resolve a material issue, the retained script may instead appear with review notes for your attention.

Understand the result views

A YouTube result can include its format, title, estimated running time, opening, main narration and a call to action where supplied. Running time is an estimate, not a finished recording’s measured duration.

Read the script aloud and check it against the source before recording. A completed YouTube report lets you edit its title, opening, narration and call to action directly. It does not show the Add to Action Board control used on LinkedIn and X post cards.

Review and edit a YouTube script

In a completed YouTube report, select the Title, Opening, Script or Call to action text to edit that field. Leave the field to save it, or press Escape to cancel the change. Wait for Saved before leaving. If saving fails, your wording remains in the editor; copy it before closing and reopen the report to check what was retained.

Open Original generated script when you need to compare your edits with Wheremore’s first version. After an edit, the report notes that the automated review applies to the original generated script. Check the edited version yourself, including any new or stronger factual claims. You can use Export for a standalone HTML copy of the available report.

If the script shows Script retained — review needed, read the review summary and any failed checks or suggested changes. This is a retained draft, not a completed reviewed report. It is read-only in this state; copy its text manually or select Export to keep it with the review notes for editing elsewhere.

For a retained run that stopped after an editorial review, reopen the same run, return to Angles, and select the same YouTube idea and format. Select Generate script for a YouTube-only run or Generate content for a combined run. In a combined run, clear other selected angles if you only want to retry YouTube. Wheremore reviews the saved script again and may make further corrections. This can use additional AI credits. A retry is not available for every failure: expired runs, changed sources or selections, active requests and uncertain outcomes may require a new run or support review.

Review and edit social posts

Check that each draft:

• Accurately represents the source and keeps any important qualifications.
• Makes sense on its own and fits the selected platform.
• Sounds appropriate for the project’s audience and brand voice.
• Does not introduce unsupported statistics, client stories or personal experience.

Click a LinkedIn or X post’s text to edit it directly. Leave the field to finish the edit. Press Escape during editing to cancel and restore the previous wording.

Edits are sent back to the saved report. If a save error appears, copy your wording before leaving and check the saved report before relying on it.

X post cards display a character count. Keep the final text within 280 characters, including spaces and punctuation, before adding it to the Action Board.

Try another version or find new angles

Use a social post’s try-again control when you like the angle but want different wording. If you edited the post, confirmation is requested before that wording is replaced.

Use Find new angles in a social platform’s draft section when you want to restart the set with different approaches. This replaces the current on-screen set. Follow any confirmation shown for edited or Board-saved posts.

Existing Action Board tasks remain separate from the report. Regenerating content does not remove those tasks. Try again and Find new angles appear on LinkedIn and X post cards, not on the YouTube script.

Copy a post or add it to the Action Board

The copy control copies the current post text, including your edits. It does not publish the post.

Add to Action Board saves the post as a task with its platform and source context. Use the Board for ownership, review and publication planning. Saving an already saved recommendation can return or update its existing task rather than creating another one.

If you edit a post after saving it to the Board, use the save control again and check the Board version. Do not assume an earlier task already contains your latest edits.

Saved reports and Recent

Angles and generated drafts are saved together. Select Recent to reopen saved work for this content. The report retains source context so you can see what was used.

Closing the drawer does not cancel work already in progress. Reopen the panel and check Recent before starting a duplicate request. A completed YouTube script may be available there even if its original completion view did not open. A script marked Script retained — review needed is still part of the retained run; copy or export it if you need to keep a separate working copy.

Use the report export control to keep a standalone HTML copy of the available report. Deleting a report removes its saved angles and drafts; existing Action Board tasks remain.

Brand voice, credits and publishing

Available project audience and brand-voice settings guide tone, vocabulary, spelling and explanation. They do not authorise invented facts or experience.

AI generation, regeneration and an explicit retry of YouTube review can use credits. Reopening saved work is different from requesting fresh generation; avoid repeated new requests while a run is still processing.

Publish approved posts through the appropriate social account or scheduling tool. Record and edit a video from the script before uploading it through your video workflow. This feature does not automatically publish content or measure social engagement.

Troubleshooting

The source URL is wrong or cannot be read

If the item has a saved draft, check that draft first: it takes priority over the URL. Otherwise check the URL saved in Content Bank and that the page is publicly accessible. Some sites block automated reading. If the item has neither a saved draft nor a URL, provide meaningful pasted source content of at least 300 words.

Generate is unavailable

Select at least one angle. YouTube requires one selected video idea. The button reads Generate script when only YouTube is selected and Generate content otherwise.

I cannot switch a YouTube idea’s format

Only ideas that support both formats show a choice. Select a different idea if the offered format does not suit your plan.

Work is taking a long time

Check progress and Recent instead of repeatedly starting new runs. If an error or attention message appears, follow the offered recovery control. A saved result may already exist.

A YouTube script says “Script retained — review needed”

Read the review notes and keep a copy if you need one. For an eligible editorial-review stop, reopen the same run and select the same idea and format under Angles. Select Generate script for a YouTube-only run or Generate content for a combined run. Clear other selected angles in a combined run if you only want to retry YouTube. If that request is refused, follow the message; other failures cannot be retried through this route.

An edit was not retained

Check for a save error, preserve your wording by copying it, and reopen the report to confirm the saved version. Check Board tasks separately if a post was previously added there.

A draft contains an unsupported claim

Correct or regenerate the social post and verify the result against the source. Edit a completed YouTube script in the report, or copy a retained script that still needs review to your working document before recording.

Nothing appeared on LinkedIn, X or YouTube

Expected: the feature generates drafts and scripts. Publishing happens separately.