Search Performance KPIs
Search Performance KPIs summarises the selected search market in four headline measures and compares each with the previous period.
What the overview shows
The overview sits at the top of the Search Performance dashboard. Beneath the heading, the selected period and the comparison period are shown, for example: 17 Aug 2026 – 15 Sept 2026 · compared with 18 Jul 2026 – 16 Aug 2026.
| Card | What it measures |
|---|---|
| Keywords ranking | The share of scheduled keywords ranking in positions 1–100 |
| Page-one visibility | The share of tracked monthly search volume attached to keywords ranking in positions 1–10 |
| Average position | The average position of your ranking keywords. Lower is better. |
| Ranking movement | Positions gained minus positions lost among keywords ranking on both comparison dates |
Each card shows the current value, the change from the previous period and a supporting figure.
Which dates are compared
Each measure uses the latest date with results in the selected period and the latest date with results in the previous period. The overview compares those two dates; it does not average across either period.
Use Visibility trend to see how coverage and visibility moved day by day.
Read each card
Keywords ranking
The value is the percentage of keywords scheduled for a check on the latest date that ranked in the top 100. The supporting figure shows the count, for example 5 of 7 keywords.
The change is shown in percentage points.
Page-one visibility
The value weights each keyword by its monthly search volume. A high-volume keyword on page one raises visibility more than a low-volume one.
The supporting figure shows the page-one search volume against the total tracked search volume, for example 910 of 8,690 search volume. Keywords without a recorded search volume add nothing, so a page-one keyword with no volume leaves this measure unchanged.
Average position
The value is the mean position of keywords ranking on the latest date, rounded to one decimal place. It includes the occasional result just beyond position 100.
The supporting figure shows how many keywords the average covers, for example Across 5 ranking keywords. Keywords that are not ranking are excluded, so the average reflects ranking keywords only. This count includes any keyword just beyond position 100, so it can be slightly higher than the Keywords ranking count.
Ranking movement
The value adds up position changes for keywords that ranked on both comparison dates. A keyword moving from 8 to 5 adds 3; a keyword moving from 5 to 8 subtracts 3.
The supporting figure shows how many keywords improved and declined. Keywords that started or stopped ranking are not part of this measure.
Read the change indicators
The arrow and colour show whether performance improved, not whether the number went up.
| Indicator | Meaning |
|---|---|
| Green ↑ | Performance improved |
| Red ↓ | Performance declined |
| No change | The value is the same on both dates |
| No comparison available | The previous period has no result to compare |
For Average position, a lower number is better, so a fall from 39 to 23 shows as a green ↑ 16 positions.
Open a card's details
Select a card to open its details panel beneath the cards. The panel explains the measure and shows the current and previous figures.
| Card | Details shown |
|---|---|
| Keywords ranking | Current and previous ranking keywords against scheduled keywords |
| Page-one visibility | Current and previous page-one search volume against total search volume |
| Average position | Current and previous averages with the number of keywords each covers |
| Ranking movement | Keywords improved and declined, and keywords newly ranking and no longer ranking |
Select the same card again, or the close button, to hide the panel.
How the filters affect the overview
The overview reflects the selected market, category, search engine and date range. With a category selected, every measure covers only keywords in that category on each date.
Measures in exports
The export uses longer names for two measures and adds one more.
| Dashboard card | Export name |
|---|---|
| Keywords ranking | Ranking coverage |
| Ranking movement | Net position change |
| Not shown | Data coverage: the share of scheduled keyword checks included in the latest results |
Troubleshooting
Page-one visibility is 0% although keywords rank on page one
Those keywords have no recorded search volume. Visibility is weighted by search volume, so they add nothing.
Ranking movement is 0 although keywords changed
Only keywords ranking on both dates count. Keywords that started or stopped ranking appear in the card's details and in Keyword performance.
The overview and the competitive benchmark show different figures
The two sections use different dates and definitions. The overview counts positions 1–100 against scheduled keywords on the latest date with any results. The benchmark counts any recorded position against keywords with results on the latest date with competitor results.
The overview figures differ from an earlier export
New ranking results arrived since the export, or the dashboard filters differ.
Performance overview could not be loaded
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Related guides
- Search Performance
- Visibility trend
- Keyword performance
- Competitive benchmark