Managing Keywords

Save search terms against a website, organise them with categories and refresh the metrics used to plan SEO work. Open Manage Keywords in the correct workspace and select the Keywords tab.

Saving a keyword does not itself start ranking checks. Ranking collection needs an Active market for its website. You can save and categorise keywords before adding a market.

Find your way around

Use Website to show one website or All websites. The table shows Keyword, Website, Categories, Volume and KD. Volume is a search-volume estimate. KD is keyword difficulty, displayed as Low, Med or High, rather than the underlying numeric score.

Use Search keywords…, All categories, the sortable column headings and Show to narrow or arrange the rows. The badges above the table count keywords, websites, categories and uncategorised keywords in the current filtered result. The orange Uncategorised badge is a count, not a filter. Use Assign category in an uncategorised keyword's row to organise that keyword.

Add keywords

1. Select a website in Website, or choose one in the Add keywords panel if All websites is showing.
2. Select + Add keywords.
3. Enter one search term per line under Keywords.
4. Select any optional category chips. Use + New if you need to create a category for this website.
5. Select Save keywords.

The success message gives the number added and the number of existing terms skipped. A duplicate keyword already saved on that website is skipped; adding it again does not apply new category choices to the existing row.

New keywords are connected to the website's existing markets, including paused markets. If there is no market yet, they are saved and the message tells you to add one when you are ready to begin tracking.

Change a keyword's categories

Select Assign category on a row with no categories, or the plus icon beside its chips. Choose one under Add existing, or enter a name under Create new and select Add. Select the × within a chip to remove that assignment. Categories belong to the keyword's website and do not change its ranking setup.

For creating, renaming and deleting categories across a website, see Managing Categories.

Fetch difficulty and volume

Fetch KD & volume is a credit-using refresh for all eligible keywords on one website. It is one combined operation for difficulty and volume.

1. Select a specific website, then select Fetch KD & volume.
2. Check the website and keyword count in the panel, then select Fetch metrics.
3. Keep the page open until a success or error message appears. Wheremore reloads the keyword table after success.

The request uses Google, United States and English reference settings for these metrics, regardless of a market's selected location or search engine. The figures help compare terms; they are not a promise of rankings in any market.

Large sets are processed in batches. One refresh is limited to 10,000 distinct keywords. Phrases longer than 10 words or 80 characters are excluded from the volume lookup. Difficulty may still be returned for these phrases when the website also has keywords eligible for volume. If none qualify for volume, the combined refresh stops before fetching either metric.

If the refresh reports an error, read its message before retrying. A retry in the same browser tab/session can resume retained supplier steps when the website’s keyword list has not changed and browser session storage remains available. Changing the keyword list creates a different operation, so avoid adding or deleting keywords while resolving a failed refresh. If the message says that the operation requires reconciliation, contact support with the website and exact error; repeated clicks will not resolve that state. Wheremore saves returned metrics after both parts complete, so a failed volume step does not mean a new difficulty value has already appeared in the table.

Delete a keyword

1. Find the keyword in the table and select its delete icon.
2. Read and confirm the prompt.

Deletion removes the saved keyword, its category links, ranking tasks and connected ranking history. It cannot be undone through this screen. Removing a category chip only removes that assignment; it keeps the keyword.

If something does not look right

A keyword has no rankings

Check that its website has a market and that the market is Active. Then allow time for ranking checks to complete.

A keyword is missing from the table

Check the active workspace, Website, Search keywords… and All categories controls. The row may be hidden by a filter or on another page of the table.

Metrics are still blank

Confirm the refresh showed success. Long phrases may not be eligible for volume, and the supplier may not return every value. The refresh is scoped to the chosen website, not every website in the workspace.

For setting up ranking checks, see Manage Markets. For adding the website itself, see Managing Domains and Websites.